IHG

Global hotel company

Digital Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeChinaNo salary listedIn-person

About the Job

Requirements

A university degree or higher in e-commerce Marketing, Communications, Hotel Management, or a related discipline.
At least 8 years of experience in e-commerce, digital marketing, and communications, preferably in the hospitality or luxury consumer service industry.
Strong market sense and attention to detail.
Excellent writing, editing, and translation skills in Chinese and English.
Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
Knowledge of WordPress, Adobe Photoshop, Illustrator, or other design software.

Responsibilities

Plan, design, and implement the hotel's social media strategy under the direction of the Director of Integrated Marketing and Communications.
Partner with food and beverage venues, rooms, and events teams to maintain a steady flow of social media stories that engage customers, raise awareness of key business units, and drive revenue.
Work across departments to deliver digital marketing initiatives that raise awareness of hotel programs and initiatives and support communications and business goals and sales targets.
Create content that meets high standards and brand guidelines across social media, websites, search engine marketing and optimization, email campaigns, and media channels.
Monitor digital marketing and industry trends, interpret observations and data into insights for communications strategies, and manage the hotel's online community and database to support revenue targets.
Oversee digital marketing activities that drive online traffic and revenue, including hotel database management, search engine marketing campaigns, search engine optimization, website traffic analysis, email development support, and social media marketing.
Measure the performance of digital marketing campaigns against goals, including return on investment and key performance indicators.

YOUR DAY TO DAY

Be the social media voice: plan, design and implement the social media strategy for the entire hotel under the direction of the Director of Integrated Marketing and Communications.
Work closely and in partnership with F&B venues, room, events etc. to ensure a steady flow of stories on the social media platform to ensure customer engagement and awareness of all key business units in the vertical estate, with the ultimate aim of driving revenue towards these areas of the business.
Work closely within and across departments to drive digital marketing initiatives to raise awareness of all hotel programmes and initiatives, to meet communications and business goals / sales target.
Drive content creation and make sure it is at highest standards, complying with brand guidelines across digital channels, including but not limited to: social media (Facebook, Instagram, YouTube etc.), website, search engine marketing and optimization, email campaigns and media channels.
Be on top of digital marketing and industry trends, be able to turn observations and data into insights to contribute to the hotel’s overall communication strategies. Manage the hotel’s online community and grow its database, to ultimately, meet revenue targets.
Oversee and drive digital marketing activities that drive online traffic and revenues, such as managing hotel data base, search engine marketing campaigns (SEM), search engine optimization (SEO), website traffic analysis, support EDM development and social media marketing.
Prepare, measure performance of all digital marketing campaign against goals (ROI and KPIs).

QUALIFICATIONS AND REQUIREMENTS

University degree or higher in e-commerce Marketing / Communications / Hotel Management or related disciplines.
At least 8 years’ experience in e-commerce and digital marketing, and communications discipline, preferably in the hospitality or luxury consumer service industry.
Creative with strong market sense, self-motivated and attentive to details.
Excellent writing, editing and translation skills in Chinese and English.
Proficiency in computer software such as Microsoft Word, Excel, PowerPoint and Outlook.
Knowledge in WordPress, Adobe Photoshop, Illustrator or other design software.

We offer promising career opportunities with excellent remuneration packages, on-going professional learning & development, a culture of service excellence and a diverse workplace that celebrates differences.

Applicants who do not hear from us within four weeks should consider their applications unsuccessful. Data collected will be used for recruitment purpose only.

About the Company

IHG

Global hotel company

IHG is a global hospitality company operating and franchising a portfolio of hotel brands. The company supports hotel development, reservations, loyalty programs, revenue management, brand standards, technology, and guest services. It serves travelers, hotel owners, franchisees, corporate clients, loyalty members, and hospitality partners. Its operating model centers on a primarily franchised and managed hotel network connected through brands, distribution, commercial systems, and regional support. Teams work across hotel operations, development, revenue, technology, marketing, loyalty, finance, and owner support. Teams support coordinated daily delivery.

Company size: Not listed
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: Not listed

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