Are you ready to make a positive impact on clients, colleagues, and the global community? Do you value commitment, curiosity, continuous growth, compassion, community, and collaboration?
Join us at Brighton Jones; our purpose is to make the world a better place through our clients living richer lives. We are the largest RIA in the Pacific Northwest, headquartered in Seattle, with offices nationwide.
From the very start, we have been an award-winning organization. We’ve won dozens of Best Places to Work awards — including Seattle Business Magazine’s Best Companies to Work for 15 years in a row — to multiple national and regional Community Impact awards. We pride ourselves in our culture and giving back to our community.
We are industry leaders and pioneers in financial well-being with a focus on helping our clients align their wealth, passions, and purpose so they can pursue a happier, healthier, and more fulfilling life.
Our team-based, client-centric approach has fueled our growth over the last 20+ years, and we’re now 250 teammates strong and growing, serving more than 4,000 clients, and advising on over $19 billion+ in assets. Every teammate has a path to ownership in the firm.
The Director of Product Marketing at Brighton Jones will lead Positioning and Messaging, Market Research and Analysis, and Strategy Development for all our services and products. Your role will be vital in both shaping the product’s market perception and directly crafting the materials that communicate this vision. You will build and lead a team that collaborates closely with cross-functional teams, leverages data-driven insights, and harnesses creativity and innovation to shape our marketing strategies and execution.
Take our
Values in Action Self-Assessment to see how our values align!
Your Role:
- Product Positioning and Messaging: Develop and continuously improve clear and compelling messaging, copy, and personas that highlight the product’s unique selling points and differentiate it from competitors. Establish features and benefits through intuitive frameworks and assets.
- Market Research and Analysis: Conduct thorough research through focus groups and other means to understand market trends, customer needs, industry dynamics, and the competitive landscape.
- Strategy Development: Create and execute annual and long-term marketing strategies that align with the company’s goals. This includes determining the target audience, deciding on the marketing mix, and setting measurable objectives.
- Team Leadership and Development: Build, lead, and manage a product marketing team that collaborates with service line, product and program leaders to achieve objectives and key results. Mentor the team to serve as strategic consultants as well as lead execution of initiatives.
- Cross-functional Collaboration: Coordinate with Client Service, Business Development, Technology, and other teams to ensure seamless product launches and integrated marketing campaigns.
- Stakeholder Engagement: Regularly update internal and external stakeholders on product marketing developments, integrating feedback into marketing materials.
- Product Launches: Coordinate product launch activities, ensuring successful market introduction.
- Feedback and Optimization: Collecting and analyzing feedback from customers, sales teams, and market data to refine marketing strategies and product offerings continuously.
- This role is an in-office, full-time, and exempt position. We are a work from office culture with lots of flexibility.
Your Experience:
- Bachelor’s degree in Marketing, Business, or related field required; Master’s degree preferred.
- Minimum of 7 years of experience in product marketing with substantial hands-on marketing execution experience required.
- Demonstrated skills in copywriting, video production, and webpage development.
- Strong analytical, problem-solving, and creative skills.
- Exceptional communication and team leadership abilities.
- Agile and adaptable to rapidly changing market environments.
Compensation:
- $150,000 - $175,000 per year.
- Benefits: Our benefits package includes, but is not limited to, health care benefits (medical/dental/vision), retirement benefits, paid time off (PTO), holiday flex-days, summer flex-days, company-paid holidays, parental leave, transportation benefits, unlimited volunteer time off, professional, and personal wellbeing stipend, and other fringe benefits.
