Director of Product Marketing
Posted on 2/7/2024
Brighton Jones

51-200 employees

Personalized wealth management for fulfilling lifestyles.
Company Overview
Brighton Jones stands out as a company that prioritizes aligning individual values with financial goals, offering a unique approach to wealth management that goes beyond mere financial stability to encompass overall happiness. Their dynamic financial planning adapts to changing situations, ensuring a tailored and evolving strategy for each client. This focus on personal fulfillment and adaptability sets them apart in the industry, making them a compelling choice for those seeking a holistic approach to wealth management.
Consulting

Company Stage

N/A

Total Funding

N/A

Founded

1999

Headquarters

Seattle, Washington

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

4%

2 year growth

12%
Locations
Seattle, WA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Agile
Sales
Communications
Marketing
CategoriesNew
Product
Growth & Marketing
Requirements
  • Bachelor’s degree in Marketing, Business, or related field
  • Minimum of 7 years of experience in product marketing with substantial hands-on marketing execution experience
  • Demonstrated skills in copywriting, video production, and webpage development
  • Strong analytical, problem-solving, and creative skills
  • Exceptional communication and team leadership abilities
  • Agile and adaptable to rapidly changing market environments
Responsibilities
  • Develop and continuously improve clear and compelling messaging, copy, and personas that highlight the product's unique selling points and differentiate it from competitors
  • Conduct thorough research through focus groups and other means to understand market trends, customer needs, industry dynamics, and the competitive landscape
  • Create and execute annual and long-term marketing strategies that align with the company's goals
  • Build, lead, and manage a product marketing team that collaborates with service line, product and program leaders to achieve objectives and key results
  • Coordinate with Client Service, Business Development, Technology, and other teams to ensure seamless product launches and integrated marketing campaigns
  • Regularly update internal and external stakeholders on product marketing developments, integrating feedback into marketing materials
  • Coordinate product launch activities, ensuring successful market introduction
  • Collecting and analyzing feedback from customers, sales teams, and market data to refine marketing strategies and product offerings continuously