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Publicis Groupe

Runs advertising and digital transformation services

Freelance Senior Copywriter

Copywriting & Creative WritingConfirmed live in the last 24 hours
ContractSan Francisco, CA, USA$38.46 - $75 /hrIn-person

About the Job

Requirements

  • At least 5 years of professional copywriting experience in an agency setting, with a strong focus on digital.
  • Strong presentation skills and the ability to clearly and persuasively articulate creative concepts and strategic ideas to internal teams and external stakeholders.
  • Proven success in editorial and user experience writing.
  • A deep understanding of user experience principles and how they inform copy.
  • Versatile writing skills and the ability to adapt tone and style across diverse brands and formats.
  • Strong knowledge of digital marketing trends and the broader interactive space.
  • Experience working collaboratively within cross-functional creative teams.
  • Proficiency in Microsoft Office, Sketch, Figma, and the full Adobe Suite.
  • A digital- and user experience-focused portfolio is required, with samples of user experience, technical, business-to-business, and business-to-consumer writing for online video, social media, websites, email, banners, print, and direct marketing.

Responsibilities

  • Develop clear, creative, and engaging copy for campaigns across digital and print media.
  • Collaborate with creative leads and cross-functional teams to execute ideas for web-based user experience, social media, video, email, and print.
  • Write in-depth content for landing pages, microsites, and digital experiences that extend messaging across the digital marketing ecosystem.
  • Generate original concepts and deliver polished, client-ready content.
  • Work alongside content strategists to interpret business goals and technical requirements and turn them into clear, actionable, user-friendly copy.
  • Partner with experience designers to craft intuitive user flows and page layouts while advocating for the best user experience.
  • Ensure tone, style, and messaging are consistent across all touchpoints and align with each client’s brand voice.
  • Proofread wireframes, copy decks, and visual comps for grammar, spelling, and consistency.
  • Integrate consumer insights into concepts and execution through collaboration with Strategic Planning.
  • In some cases, serve as the day-to-day creative lead on ongoing projects across multiple brands.

Desired Qualifications

  • Experience with telecommunications or technology clients.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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