Digital Marketing Manager
BJAK
Digital Marketing Manager
BJAK
Online auto insurance marketplace with services
There are over 5 billion users using basic applications today such as email, notes, tasks and calendar, and they’re not AI-native. Our mission is to build proactive applications for anyone in the world who is not used to complex prompting. We aim to bring intelligence to conversations, errands, organising and workflows, with minimal to no prompting.
Our first application is an agent-first mobile communication app. We believe building applications that users use daily for communication, coordination and collaboration will help integrate AI into their lives. The net effect is to eliminate misinformation, achieve low coordination costs, and enable high-quality tasks and collaboration at scale with minimal or little prompting.
To own to own social media strategy and execution, community management, and paid digital marketing
You will build our digital presence, grow and engage audiences, and drive user acquisition through organic and paid channels.
Own social media strategy, content publishing and growth across X, LinkedIn, Instagram, TikTok, YouTube and other relevant platforms
Create and manage social content strategy, UGC campaigns and creator partnerships
Build and engage communities across Reddit, Hacker News, Discord and relevant AI and technology forums
Own paid advertising across Meta, Google, TikTok, X and other digital platforms, including budgets, targeting and optimisation
Execute digital campaigns for product launches, audience growth and user acquisition
Track and optimise engagement, conversion, acquisition costs and campaign ROI
5+ years of experience in digital, social media, performance or growth marketing, preferably in consumer technology sector
Proven track record growing social audiences and driving measurable engagement
Hands-on experience managing paid advertising campaigns across major platforms
Strong understanding of social algorithms, online communities and content distribution
Experience with UGC, influencer marketing and creator partnerships
Strong analytical skills, creativity and ability to execute independently
Experience marketing consumer mobile applications or AI products
Experience growing social channels or communities from zero
Experience running digital campaigns across international markets
Bjak.my runs Malaysia's leading online auto insurance marketplace and digital services platform, letting users compare and buy car and motor insurance from multiple insurers and renew road tax instantly. The product works by collecting user details, showing quotes, enabling purchase, and offering added services like nationwide towing and emergency roadside assistance, all through a single platform; revenue comes from commissions on sales and extra services. It differentiates itself with a wide insurer network and a multi-service approach (insurance, road tax renewal, towing, roadside help) backed by MSC Status. Its goal is to make auto-related financial and support services simpler, cheaper, and more accessible for users across Malaysia and the Southeast Asia region, while continuing to save customers money.
Explore more opportunities at BJAK