Director of Marketing

Role Overview

CTG Group is seeking a Director of Marketing to lead brand, campaign, and communications strategy across three companies: CTG, Giftcraft, and Malinda.

This role based is ideal for a strategic, hands-on marketing leader who can set direction, build scalable systems, and oversee execution across internal team members, AI-enabled workflows, and outsourced creative partners. The Director will own the marketing vision while ensuring consistent, high-quality execution across all channels, brands, and markets.

Key Responsibilities

• Own and evolve the group-level marketing and communications strategy across CTG, Giftcraft, and Malinda.
  
• Define annual and quarterly marketing priorities aligned with commercial and brand objectives.
  
• Lead integrated campaigns across the customer lifecycle, from brand awareness to conversion and retention.
  
• Act as the senior marketing partner to executive leadership, providing strategic guidance, reporting, and recommendations.

Creative Direction & Brand Management

• Develop and oversee creative briefs to ensure cohesive messaging and visual direction across all digital and physical assets.
  
• Guide creative direction for campaigns, product launches, sales initiatives, and corporate communications.
  
• Maintain and evolve brand guidelines for each group company
  
• Ensure brand consistency across websites, social platforms, email, print materials, trade shows, and events.

Team Leadership & External Partnerships

• Build and manage a lean internal marketing team across junior and mid-level roles.
  
• Lead and coordinate external partners including graphic designers, video editors, photographers, and specialized agencies.
  
• Establish efficient workflows, timelines, and approval processes across internal and outsourced teams.
  
• Foster a collaborative, accountable, and performance-driven marketing culture.

Digital, AI & Marketing Operations

• Champion the adoption of AI tools to improve content creation, campaign planning, analytics, and workflow efficiency.
  
• Oversee website content, email marketing strategy, and CRM-driven communications in collaboration with specialists.
  
• Ensure marketing operations are scalable and aligned across brands and regions.
  
• Manage marketing budgets, resources, and distributor relationships.

Campaign Performance & Reporting

• Define KPIs and oversee performance tracking across channels, campaigns, and brands.
  
• Analyze CRM insights and continuously optimize marketing initiatives.
  
• Present regular performance updates and strategic recommendations to leadership.
  
  

Events & Trade Shows

• Oversee marketing strategy and creative for trade shows, open houses, and corporate events.
  
• Ensure sales teams are supported with compelling presentations, launch assets, and marketing materials.
• Partner closely with sales, merchandising, and product teams to align go-to-market efforts.

Required Qualifications

• 8–12+ years of experience in marketing, communications, or brand leadership roles.
• Proven experience leading multi-channel marketing strategies across digital, social, email, web, and print.
• Strong creative leadership skills with experience guiding internal teams and external partners.
• Experience managing budgets, vendors, and cross-functional initiatives.
• Familiarity with CRM platforms, CMS tools, and digital analytics environments.
• Working knowledge of AI-powered marketing tools and modern marketing workflows.
• Excellent communication, organizational, and leadership skills.
• Ability to work in office or hybrid in Toronto as required.
  
  

Preferred Qualifications

• Experience working across multiple brands or business units.
• Background in consumer products, lifestyle, or B2B/B2B2C environments.
• Experience supporting sales teams and large-scale events or trade shows.

Benefits

• Company events
• Extended health care
• Dental and vision care
  
• Employee assistance program
  
• Paid time off

Why Join Us

• Opportunity to work across three established and growing lifestyle brands.
• Collaborative environment where creativity and innovation are encouraged.
• Be part of a team shaping the future of our digital customer experience and brand storytelling.