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Yum! Brands

Global franchised fast-food restaurant operator

Marketing Customer Experience

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeThailandNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in marketing, business administration, communications, or a related field.
  • 2–5 years of experience in marketing operations, trade marketing, retail marketing, campaign execution, or a related function.
  • Experience coordinating marketing campaigns across multiple stakeholders and vendors.
  • Strong project management and organizational skills, including the ability to manage multiple campaigns and deadlines simultaneously.
  • Stakeholder management and communication skills, including the ability to coordinate across cross-functional teams and external partners.
  • Problem-solving ability to identify issues and drive timely resolutions.
  • Ability to work in a fast-paced environment while maintaining quality and meeting deadlines.
  • Ability to manage changing priorities.

Responsibilities

  • Lead the planning and coordination of in-store media and POP materials by aligning with campaign owners to ensure timely and effective execution for each campaign window.
  • Prepare and distribute the monthly in-store media communication brief, summarizing all in-store media activities.
  • Coordinate with vendor partners to ensure timely content uploads and oversee content accuracy across all stores for every campaign window.
  • Monitor and verify the implementation of in-store communication materials to ensure consistency with campaign objectives and brand standards.
  • Collaborate with Marketing, Operations, and external vendors to support campaign execution and operational excellence.
  • Drive channel strategy across touch points to build a holistic customer experience.

Desired Qualifications

  • Experience in retail, QSR, FMCG, or multi-unit business environments is preferred.
  • Familiarity with in-store marketing materials, POP management, and digital signage platforms is an advantage.

About the Company

Yum! Brands

Global franchised fast-food restaurant operator

Yum! Brands operates a global network of quick-service restaurants through a franchise-based model, with brands including KFC, Taco Bell, Pizza Hut, and The Habit Burger Grill. It expands mainly by granting franchises and collecting fees and royalties, while also owning a smaller number of company-operated restaurants. Its scale, multi-brand lineup, and franchise-heavy approach help it reach many markets while reducing direct operating costs and risks. The goal is to grow its global footprint and maximize value from its brands by expanding the franchise network and optimizing operations and menu presence across markets.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Louisville, KY
Founded
1997

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