Full-Time
Posted on 11/7/2025
Global music video platform with ads
$58k/yr
Chicago, IL, USA
Hybrid
Minimum 3 days per week in office.
Vevo operates as a global music video and entertainment platform that streams high-quality music videos and live studio performances to a wide audience. Its product works by distributing content through distribution partners and enabling artists and record labels to create Vevo channels that can integrate with their YouTube channels to form Official Artist Channels, increasing visibility. Advertising drives most of Vevo’s revenue, using a brand-safe, premium content environment that attracts advertisers seeking to reach music fans. The company differentiates itself through a large catalog, strong distribution partnerships, official artist-channel integrations, and a commitment to social responsibility, providing a trusted space for both fans and advertisers. Vevo’s goal is to connect audiences with their favorite musicians and support artists and brands by offering accessible, premium music content at scale.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2009
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Hybrid Work Options
Vevo announces new DSCVR set designed to elevate artist storytelling. New set transforms how emerging artists connect with fans Vevo, the world's leading music video network, today announced the launch of a new look and feel for its flagship emerging artist program, DSCVR. The new set expands creative possibilities for emerging artists through dynamic design elements, advanced lighting and a reimagined stage. Vevo's new DSCVR set was designed to be highly adaptable, serving as a canvas for artistic creative vision. Featuring state-of-the-art lighting technology, the set allows artists and their teams to shape the stage's atmosphere and tone, transforming performances into a fully visually immersive experience that evolves in real time. All with tone and shapes that have been perfectly engineered for digital audiences, across all platforms. "This new set is all about expanding what's possible for artists in our studio," said JP Evangelista, EVP, Content, Programming & Marketing, Vevo. "It's important to us to offer artists a future-forward environment that reflects the evolving ways they create and engage with audiences. This new set gives them the freedom to reimagine how their art is presented and experienced, enhancing the artist-to-fan connection more than ever." Built on the studio's established soundstage, the set introduces enhanced acoustic and spatial design elements that make new soundscapes possible. This environment supports experimentation with depth, texture and sonic movement, enabling artists to deliver performances that feel richer, more dimensional and more expressive across screens and platforms. It also offers a more flexible approach to single artists or bands, with a larger performance area for standing, seating or more dynamic collaboration between an artist, their band or musicians. "The DSCVR franchise is our first of hopefully many collaborations over the course of an artist career," said Chris Pereira, Executive Producer, Vevo. "In building our new DSCVR set, our intention was to honor the artist's trust from the moment they walk into our LA or Brooklyn studio. We aimed to build a live room that feels grounded and real, a space that allows them to feel both comfortable and creatively inspired. Whether we are filming a 6-piece band or a solo interview, the goal is always the same: to provide a home where they can give a performance that is most representative of who they are as artists." The introduction of the new set reflects Vevo's continued focus on artist-first creativity. By combining flexible design, a versatile layout and cutting-edge production capabilities, the set provides artists with new tools to authentically express themselves to fans in new and exciting ways. Designed to accommodate a wide range of creativity, the set is the result of Vevo's ever-evolving production ecosystem, all while offering a distinctly new visual and sonic identity.
JP Evangelista promoted to EVP of Content, Programming & Marketing at Vevo. Vevo has promoted JP Evangelista to Executive Vice President of Content, Programming & Marketing, expanding his remit across the company's global creative, marketing, and audience strategy. In his expanded role, Evangelista will oversee Vevo's content development and programming, alongside marketing initiatives aimed at strengthening artist and label partnerships and driving audience growth through innovative programming and multi-platform storytelling. Before joining Vevo, Evangelista worked at Universal Music Group's eLabs and Global Digital Initiatives teams and was part of the original core team that helped build and launch Vevo in 2009. "JP has been a driving force behind Vevo's success since day one - from helping build the foundation of our business to shaping Vevo into the leading global music video network it is today." Alan Price, CEO OF VEVO Evangelista will continue working closely with artists and partners to develop fan engagement strategies and help shape the company's broader content and distribution approach, reinforcing the role of music video as a key promotional and commercial tool for artists. Commenting on the promotion, Vevo CEO Alan Price said: "JP has been a driving force behind Vevo's success since day one - from helping build the foundation of our business to shaping Vevo into the leading global music video network it is today." "His leadership, deep industry knowledge, expansive network of contacts and sharp instincts for where the industry is going have been instrumental to our continued growth and positioning Vevo for what's next." Evangelista has held the role of Senior Vice President of Content, Programming & Marketing since 2019, making the move to Executive Vice President his first major title upgrade in the organization in recent years. Vevo saw significant engagement in 2025. Lady Gaga and Bruno Mars' Die With a Smile became the network's most-watched video of the year with 932 million global views. On Vevo's premiere charts, South Korean artist JENNIE's Like JENNIE recorded the most views globally in its first 14 days at 33.4 million.Music Business Worldwide
Vevo partners with Adelaide to launch 'attention Guaranteed' Vevo, the world's leading music video network, announced a partnership with attention measurement company Adelaide to bring outcome-driven attention measurement to advertisers across Vevo's distribution on connected TV (CTV), mobile, and desktop. Through the partnership with Adelaide, Vevo has launched 'Attention Guaranteed', a new offering that secures a minimum attention score for a brand's campaign across all screens with one performance report. 'Attention Guaranteed' - part of Vevo Evolve, the company's data-driven ad product suite, unveiled last year - provides advertisers with a clearer understanding of how media quality drives an impact across the funnel, helping them eliminate ad waste and optimise their media investments. According to Adelaide, Vevo's YouTube CTV inventory delivers attention scores 28% higher than average benchmarks, highlighting how premium music video content attracts highly engaged fans. "As signal loss accelerates and traditional targeting becomes more constrained, advertisers are increasingly focused on content quality and premium media environments - not just the scale of impressions," said Laura Vanison, VP, research & measurement at Vevo. "The future of attention measurement goes beyond viewability to outcomes, giving advertisers greater confidence that their spend is driving meaningful attention, and therefore, action." Adelaide's AU is an attention-based media quality metric that predicts an ad placement's likelihood to capture attention and drive business outcomes. Grounded in eye-tracking research and informed by placement-level signals and full-funnel outcome data, AU offers a precise 0 - 100 score enabling consistent evaluation of media quality across channels. "Attention is a proven indicator of advertising performance across the funnel," said Mark Guldimann, CEO of Adelaide. "By measuring it as a continuous variable and tying it directly to business outcomes, we're giving marketers an actionable signal to compare quality across channels, optimise creative and formats, and make smarter, more confident investment decisions." "Vevo has been laser-focused on building out our offering via cutting-edge data and technology that make sense for today's media landscape. With the launch of Vevo Evolve, our goal is to give advertisers deeper insights for a more complete picture of what their dollars are doing, especially as digital and TV converge. That means measuring and reporting on campaign impact in real time, holistically, across all screens," said Rohan Ramesh, VP, data science at Vevo. Vevo is the world's leading music video network...
Vevo sponsors Major Label category at Music Business UK Awards. Vevo is the latest big name partner to be announced for next week's Music Business UK Awards. The firm will sponsor the always keenly contested Major Label A&R Team of the Year category. The stellar list of contenders this year consists of Atlantic Records, Capitol Records, Columbia Records, Insanity, Island EMI, Ministry Of Sound, Polydor, RCA, Robots & Humans, and Warner Records. Dot Levine, SVP, Global Communications, Vevo, commented: "The awards are a great moment to reflect and celebrate those behind the scenes and those on stage. "We are proud to support the Major Label of the Year category, honoring the amazing teams who work to bring incredible, innovative and creative artists to music fans globally. Looking forward to a great night! Other categories on the night will celebrate achievement in fields including songwriting, production, A&R, legal, artist management, music publishing, and recorded music. There will also be a handful of very special moments, including the Icon Award and International Executive of the Year, while The Sir George Martin Award will be presented to RCA Records' CEO Peter Edge.Music Business Worldwide
Q&A: Vevo relies on Data Science for optimized ad experiences. Independent streaming platform and leading music video network Vevo has been collaborating with data science company Domino to leverage AI, with the goal of enhancing both its ad performance and the viewer experience. Vevo's AI-powered Vevo Evolve suite for advertisers, which launched in April 2025, features the following: * Advanced Targeting: Powered by Vevo's contextual insights and creative intelligence, advertisers can now activate an AI-built library of 700+ contextual targets and hundreds of privacy-compliant, intent-based behavior audience segments across all Vevo inventory. * Reach Planning and Optimization: Vevo Evolve includes new planning and optimization reach tools - allowing advertisers to incorporate reach curves across planning, media buying, and measurement. * Real-time Measurement: With comprehensive dashboards, advertisers gain access to real-time campaign data to inform optimization strategies and maximize results. For top advertisers, Vevo Evolve also offers advanced attention tracking, optimization, and guarantees. Vevo announced that its work with Domino's "data-driven approach has resulted in a quantifiable increase in ad click-through rates by up to 10%." The company offers a full use case via Domino's website called Data Science Hits All the Right Notes: Vevo's Path to a Tastemaking Music Video Network. I spoke to Natasha Potashnik, head of data, research, and measurement at Vevo, and Thomas Robinson, COO of Domino, to dig deeper into the use case and to discuss the role of AI in Vevo's business strategy. Vevo Head of Data, Research & Measurement Natasha Potashnik (left), Domino COO Thomas Robinsin (right) Brandi Scardilli: Why was it important for Vevo to partner with Domino? What was the draw of this particular company? Potashnik: Domino gives its data science team the scalable infrastructure to quickly work towards a minimum-viable-product in a highly collaborative environment. Robinson: Being competitive in advanced advertising requires AI that runs at speed and scale. That is why Vevo and Domino are strong partners. Domino enables Vevo's data scientists to deliver new AI products quickly and equips analysts with collaborative tools to turn ideas into impact. Streaming Media Inc is proud to help the Vevo team drive smarter ad targeting, streamlined sales, and a decisive edge in creating more value for advertisers and audiences. What does AI-driven ad targeting offer that traditional targeting doesn't? Potashnik: AI-driven ad targeting offers higher quality audiences that are more intricately defined, performing better than traditional targeting. Robinson: One key differentiation of AI-driven targeting is the improvement from traditional demographic-driven targeting. AI can identify much subtler patterns and identify targeting dimensions that aren't observable by humans. This provides uplift and greater efficiency. How is AI making Vevo's sales operations more efficient, as the company notes? Can you provide a specific example? Potashnik: Streaming Media Inc is deploying agentic AI to modernize and automate various stages of the operational workflow. For example, Streaming Media Inc has an agent that populates agencies' Excel media plans from its CRM and can automatically learn how to fill new media plan templates, saving hours of manual labor. The use case states, "Vevo's data science team [provides] a range of data-driven solutions that enhance Vevo's viewer experience, [and] improve ad offerings. ..." Can you give a specific example of how leveraging data helps both viewers and advertisers? Potashnik: By improving the relevance and personalization of music videos being served to its viewers, Streaming Media Inc is creating a more attentive experience that ultimately benefits advertisers. Conversely, it benefits viewers, as data-driven solutions enable an optimized, more relevant ad experience. The use case states, "As advertisers strive to understand the impact of their media spend, Vevo is introducing its most recent product to the Vevo Evolve Suite, integrating attention optimization. Leveraging advanced modeling solutions, Vevo optimizes a campaign's attention score, ensuring the campaign is not only seen, but also makes an impact." Can you speak to what's involved in this new product and how Vevo optimizes an attention score? Potashnik: Streaming Media Inc has a robust collaboration with an attention measurement provider that allows Streaming Media Inc to measure attention across all of its distribution endpoints, across all devices and screens. Streaming Media Inc use these signals to optimize a campaign towards the pockets that will yield the most attention. What else should advertisers looking to work with Vevo know about its new AI-based strategy? Potashnik: Its AI-based products don't require advertisers to relinquish all control. Advertisers will always have considerations outside of a single KPI or a single audience, and its products are built to allow for that deeper customization.