EY GDS CFR-Center for Reimagination-Leader-Associate Director

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EY GDS CFR (Center for Reimagination) Leader, Associate Director

The CFR Leader is responsible for managing the operations, client experience, and accelerating business impact of the Client Experience Centre. The role oversees the design and delivery of high-quality client experiences, ensuring alignment with business, sector and go-to-market priorities.

The CFR Leader manages the centre’s operations, team, content, technology, and stakeholder engagement, while supporting the broader business growth agenda and external positioning of CFR. Working closely with EY GDS business leadership, account teams, Business Development and Brand, Marketing and Communications (BMC) teams, the role helps leverage CFR as a platform for client engagement, business development and market visibility.

Strategic leadership

• Translate CFR strategy and business priorities into actionable plans and programs.
• Collaborate with sector, service lines, and innovation teams to align CFR programming with go-to-market priorities.
• Integrate relevant firm-wide initiatives and solutions into CFR experiences.
• Support leadership in positioning CFR as an effective platform for client engagement and business growth.

Operations & resource management

• Lead day-to-day operations of the CFR, ensuring consistent and high-quality delivery across all areas.
• Oversee planning and execution of executive briefings, corporate events, and client programs.
• Manage the CFR team, including hosts, storytellers, coordinators, and technology support.
• Ensure CFR activities and programming effectively support evolving business and client priorities.
• Plan and support initiatives to increase CFR’s external visibility and engagement with relevant client and market audiences.

Sales enablement & business development

• Collaborate with account and Business Development teams to connect CFR engagements with business opportunities.
• Support the business growth agenda by enabling leveraging CFR for new business, account development, cross-sell, and strategic client engagement opportunities.
• Support strategic client events, executive briefings, sector showcases, and other market-facing initiatives.
• Track the influence of CFR engagements on pipeline, client relationships, and business outcomes.
• Identify opportunities to increase awareness and utilization of CFR across priority accounts and external audiences.
• Contribute to initiatives supporting revenue growth, client retention, and market differentiation.

Content & innovation

• Ensure CFR content remains current, relevant, and aligned with business and market priorities.
• Introduce innovative storytelling formats and digital experiences.
• Partner with BMC to ensure consistent brand and messaging execution.
• Support the development of content and activations that strengthen CFR’s external positioning and showcase its capabilities to clients and other relevant audiences.

Budget & performance management

• Manage the CFR budget across staffing, technology, marketing, and operational expenses.
• Track KPIs including visitor numbers, engagement, utilization, business opportunities supported, pipeline influence, and external reach.
• Provide regular performance and impact reporting to leadership.

Business & technical skills

• Strong understanding of business development, client engagement, marketing, and go-to-market approaches.
• Experience managing client programs, executive engagements, client-facing events or similar environments.
• Ability to connect operational activities with broader business and growth priorities.
• Strong stakeholder management skills, with the ability to collaborate effectively across senior business, account, Marketing, and Business Development stakeholders.
• Budget management and vendor management capabilities.

Qualifications & experience

• Full-time bachelor’s or master’s degree in business, marketing, or a related field.
• 14+ years of experience across client engagement, marketing, business development, events, hospitality, or operations.
• Experience supporting business growth, client development, or go-to-market initiatives.
• Experience in executive briefing centres, client experience environments, corporate events, or premium hospitality is desirable.
• Strong interpersonal and communication skills, with confidence engaging senior stakeholders.
• Proven experience managing multiple priorities and cross-functional teams.
• Exposure to consulting, professional services, innovation centres, or high-value client environments is desirable.

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