Senior Field Marketing Manager

Job Description

Your Career

We’re looking for a results-driven, impact-oriented Senior Field Marketing Manager to lead, execute, and elevate our marketing strategy for Germany. This role reports directly to the Director of EMEA Central and plays a critical role at the intersection of marketing and sales.

We’re seeking someone who thrives in a fast-paced environment, takes ownership, drives measurable outcomes, and isn’t afraid to roll up their sleeves to make things happen. If you’re passionate about building marketing programs that move the needle and excited to work in a dynamic, high-growth company - this is your opportunity.

You’ll collaborate closely with regional Sales leaders and the broader EMEA Go-to-Market Marketing team to ensure tight alignment on priorities, strategy, and execution - bringing regional focus to life through customer-centric and data-driven marketing.

Your Impact

• Develop and execute integrated regional marketing plans based on the German marketing strategy, fully aligned with business objectives and Go-to-Market (GTM) priorities and strategy.

• Drive omnichannel campaigns that create connected customer journeys, combining digital, social, and in-person experiences to generate net-new sales opportunities, accelerate pipeline, and deepen customer relationships - especially across key accounts and buying centers.

• Plan and execute online and offline events, webinars, and thought leadership activities to engage strategic audiences, elevate brand visibility, and support business-critical deals.

• Own end-to-end campaign execution - from ideation through activation and follow-up - leveraging targeted digital outreach, content syndication, and analytics to drive measurable impact.

• Deliver data-driven insights to support strategic account engagement, audience segmentation, and tailored messaging - improving relevance, personalization, and customer satisfaction.

• Monitor and measure campaign performance and ROI, using engagement and pipeline data to refine tactics and inform future planning with a focus on high-value activities.

• Prepare and manage the regional marketing budget, ensuring smart investment allocation across programs and channels to maximize business outcomes.

• Manage multiple projects with precision, prioritizing effectively to meet deadlines and budget requirements across diverse workstreams.

• Be a true partner to sales - collaborate closely with stakeholders, agencies, and vendors to align efforts, amplify reach, and create a unified go-to-market execution across regions.

Qualifications

Your Experience

• 10+ years of relevant experience in field or regional marketing, with a strong track record of demand generation and pipeline contribution.

• Demonstrated expertise in digital marketing and the orchestration of connected, omnichannel customer experiences across key accounts and segments.

• Strong understanding of how to activate GTM strategies and translate business objectives into high-impact, targeted marketing programs.

• Experience providing consultative input to senior sales leaders and driving alignment between sales and marketing initiatives.

• Confident communicator and presenter with the ability to clearly convey complex ideas across marketing, sales, and executive stakeholders.

• Deep knowledge of pipeline, revenue, and ROI metrics - and how to use data to optimize targeting, personalization, and campaign impact.

• Proven ability to influence and build trusted relationships across matrixed teams and regional stakeholders.

• Excellent project management skills, including experience managing external agencies and cross-functional execution.

• Passionate learner with a growth mindset - adaptable, solution-oriented, and continuously striving for improvement.

• A true “make it happen” attitude, with a high sense of ownership, urgency, and accountability for delivering measurable results.