Team language: German and English

Contract type: Permanent, full-time (40h/week), part-time option available upon agreement, starting as soon as possible

About the role

As a Senior Marketing Manager Multichannel Marketing & Strategy (m/f/d), you will strategically develop our most important PAYBACK partners. You will advise them on marketing and CRM topics, design impactful measures along the customer journey, and derive concrete optimization opportunities from performance data.

Your day-to-day work

You provide strategic consulting to our key PAYBACK partners on marketing and CRM topics and jointly develop effective concepts for customer activation and retention
You design innovative multichannel marketing campaigns and CRM initiatives across the entire customer journey
You prepare complex content for management and C-level decision-makers and present it convincingly to internal and external stakeholders
You analyze campaign and performance metrics, identify optimization opportunities, and derive concrete recommendations for action
You drive the implementation of innovative marketing concepts within cross-functional project teams and coordinate relevant interfaces

You’re a great fit for this role if …

You have completed a university degree with a focus on marketing or hold a comparable qualification
You own several years of relevant professional experience in marketing, CRM, commercialization, or a comparable loyalty environment
You possess strong conceptual and analytical skills and can communicate complex topics appropriately to different audiences, including management and C-level stakeholders
You bring solid experience in multichannel marketing, from target group evaluation and definition to the design of measures and complex performance analyses of relevant KPIs (such as CPO or CPM)
You stand out through strong communication skills, excellent stakeholder management capabilities, a hands-on mentality, and professional proficiency in both German and English

Conditions & benefits

Flexibility: 30 vacation days plus the option to purchase additional leave, hybrid working (2 days home office/week), option for a sabbatical
Food & drinks: Mostly free, healthy, and varied meals, fresh fruit and popcorn daily, as well as coffee and tea
Health & fitness: Free access to our in-house gym, health weeks, on-site massages and physiotherapy treatments
Culture: Team events, social days, and an open “come as you are” culture, dogs welcome, commitment to female leadership
Development: Individual training and development opportunities within the team and across the organization
Mobility: Subsidized Germany ticket, central location with direct subway access, job bike leasing

Why PAYBACK?

PAYBACK is the leading loyalty program in Germany and one of the largest data-driven marketing platforms worldwide. Our solutions reach millions of people every day.

With more than 1,000 employees in Munich, we develop all technical solutions in-house and combine data, technology, and marketing to create measurable value. You can expect interdisciplinary teams, real ownership, and an open, innovation-driven culture.

Interested?

We look forward to receiving your application!

The PAYBACK GROUP values diversity – come as you are

PAYBACK

Senior Manager Multichannel Marketing & Strategy

About the Job

Requirements

Responsibilities