Full-Time

Key Account Executive

Manchester

Posted on 11/1/2025

Deadline 11/4/25
Diageo

Diageo

10,001+ employees

Global premium spirits and beer producer

No salary listed

Manchester, UK

In Person

Category
Sales & Account Management (3)
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Requirements
  • On Trade experience in a similar sales/activation led role or from the trade inc outlet management.
  • Right to work in the UK, be over 21 years of age, hold a full, clean driving license and proof of driving experience of at least 1 year.
Responsibilities
  • Own and lead the commercial agenda and Diageo performance within the given area. Managing circa 250-300 outlets directly, where the primary objective is to deliver distribution and secure pouring agreements for the full Diageo portfolio.
  • Coordinate world class activation to be delivered by a dedicated Activation Specialist for your city.
  • Support the activity within your city, you will play a leadership role across the city team.
  • Make sure that all the outlets in your zone are perfectly implemented versus our predefined outlet execution standards.
  • Coordinator of performance across the sales territory – supporting roles within the city are: Sales Executives, Quality Executives, Brand Activation Ambassadors
  • Secure distribution & pouring agreements across circa 250-300 outlets for the full Diageo portfolio
  • Deliver a strong return on investment value through contractual agreements, managing spend and forecasting planned activity/ spend with key customers across the year
  • Deliver against a full year annual operating plan (FY AOP) in line with our field sales ambition
  • Responsible for developing customer relationships across the account base
  • Responsible for determining who manages new business opportunities within the team
  • Own the Route to Market (RTM) relationships for the city
  • In outlet performance and execution levels accurately tracked and measured (in CRM system where deployed)
  • Responsible for the quality and serve standard of Guinness Draught with the support of the Quality Executive within the city.
Desired Qualifications
  • Relationships – Has the ability to build strong relationships with customers and route to markets.
  • Commercial Competence – can handle value, forecasting, and investment decisions.
  • Knowledge of the city, the trade and the RTM relationships.
  • Target Driven – Will to win! You have the drive, appetite and ambition to excel within a challenging target driven environment.
  • Team coach – will be a key member, coach and mentor of the city team
  • Organised – can manage a host of priorities.
  • Agile – must be comfortable adapting and flexing workloads to accommodate business needs.

Diageo is a global leader in premium drinks, with a portfolio of more than 200 brands across spirits and beer that are sold in about 180 countries. Its products are alcoholic beverages from centuries-old names to new brands, distributed worldwide to reach a diverse consumer base. The company manages a wide range of brands rather than focusing on a single product, and it uses its scale, global presence, and portfolio breadth to reach customers wherever they are. Diageo differentiates itself through its large, diverse brand mix, its international reach, and its ongoing focus on shaping the future of the business while considering its social and environmental impact. The company's goal is to raise the bar for people and the planet by investing in the future and acting with responsibility toward communities and the environment.

Company Size

10,001+

Company Stage

IPO

Headquarters

London, United Kingdom

Founded

1997

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Simplify's Take

What believers are saying

  • Berkshire Hathaway buys $41.3 million stake, boosting investor confidence.
  • Diageo raises €1.9 billion in long-dated euro debt successfully.
  • €7.5 million green funding advances Newbridge carbon-neutral brewery.

What critics are saying

  • Non-alc shift erodes whisky and vodka volumes by 5-10% annually.
  • Pernod Ricard's Código 1530 squeezes Don Julio tequila margins.
  • Italian divestiture disrupts supply chain, raising costs 10-15%.

What makes Diageo unique

  • Diageo leads global non-alc spirits with Ritual Zero Proof acquisition.
  • Diageo expands super-premium whiskey via Balcones Distilling purchase.
  • Diageo strengthens rums by acquiring Don Papa for €437.5 million.

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Benefits

Flexible Work Hours

Company News

Yahoo Finance
Jan 21st, 2026
Global spirits giants sit on $22B unsold inventory amid demand slowdown

Major spirits companies are grappling with a $22 billion inventory glut, the largest in a decade, according to the Financial Times. Diageo, Pernod Ricard, Campari, Brown-Forman and Remy Cointreau are sitting on unprecedented amounts of unsold aged spirits, including whisky, Cognac, tequila and rum. The surplus stems from pandemic-era over-production when home consumption surged. However, consumer demand has since declined due to health concerns and shifts towards THC beverages. Companies have responded by pausing production at distilleries, reducing workforces and closing facilities. Cognac faces particularly severe challenges, with slowing exports and trade issues with China forcing price cuts. Even tequila, which recently outsold American whiskey in the US, is experiencing slowdown. Industry analysts warn that production cuts risk future shortages if demand rebounds unexpectedly.

Diageo
Sep 26th, 2024
Diageo Acquires Ritual Zero Proof

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits, the leading non-alc spirit brand in the U.S. since its 2019 launch. This move aligns with Diageo’s Growth Ambition for sustainable growth. Ritual offers non-alc alternatives to whiskey, tequila, gin, rum, and aperitif. The U.S. non-alc category has grown +31% CAGR over five years, with non-alc spirits as the fastest-growing segment. Diageo is the top non-alc spirits player globally, holding leading market shares in major markets.

Business Post
Aug 29th, 2024
Diageo sold long-dated euro debt in bumper day for new bonds

The drinks giant raised €1.9 billion ($2.1 billion) from a three part offering

Head Topics
Aug 20th, 2023
Diageo gets €7.5m in green funding from Enterprise Ireland

Guinness owner said funds were for carbon-neutral brewery in Newbridge

Proactive Investors Limited
May 17th, 2023
Warren Buffett's Berkshire Hathaway buys stake in Diageo

Warren Buffett’s Berkshire Hathaway has taken a $41.3mln stake in Diageo PLC, the FTSE 100 maker of Johnnie Walker whisky and Tanqueray gin. Shares in the...

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