Full-Time

Analytics Lead

B2B Strategy & Marketing

Posted on 8/30/2024

Square

Square

5,001-10,000 employees

Payment and POS solutions for businesses

Fintech
Financial Services

Senior, Expert

Chicago, IL, USA

Remote option available.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Python
Sales
Data Science
SQL
Salesforce
Marketing
Looker
Data Analysis
Requirements
  • 8+ years of related analytical experience in B2B marketing. Experience focused on small-medium business sales and subscription services is a plus
  • Strong technical skills with SQL and data visualization tools (ex: Looker). Python is a plus.
  • Hands-on technical expertise with Salesforce, marketing platforms such as Marketo and its 3P integrations with other tools, and an understanding of other sales pipeline management and routing tools such as LeanData and ChiliPiper
  • Familiarity with analytics around lead scoring, nurtures and signal based trigger campaigns
  • Experience with 3rd party data enrichment for targeting, content marketing for B2B, measuring event impact, account-based marketing or other analytics and data-led approaches for B2B marketing is a plus
Responsibilities
  • Lead a team of 1-2 other analysts responsible for analyzing, measuring and optimizing our B2B marketing strategies and identify priority focus areas to drive success with particular focus on quality lead acquisition
  • Work closely with marketing teams to define upmarket campaign objectives and develop cross-channel measurement plans and KPIs to ensure results are measurable and actionable
  • Develop a deep understanding of our customer journey and drive campaign measurement of spend across B2B demand generation tactics across both online (Search, Social, Content) and offline (Field Marketing, Conferences) marketing strategies
  • Participate in target list configuration and analysis, working with Data Science and Machine Learning teams to leverage modern scoring approaches
  • Monitor marketing campaigns and conduct A/B testing and incrementality testing to optimize campaign performance and improve ROI
  • Develop insights to inform optimization and future go-to-market strategies and decisions
  • Work with our analytics, ad operations, and data engineering teams to ensure measurement capabilities are in place prior to campaign execution
  • Deliver regular business critical reports on marketing performance, ensuring consistency, accuracy and timeliness with actionable insights on learnings

Square provides payment and point-of-sale (POS) solutions for businesses, particularly small to medium-sized enterprises (SMEs) like retail stores and restaurants. Its main product is a POS system that includes card readers and a software platform, enabling businesses to accept various payment methods such as credit cards and mobile payments. Square also offers additional services like invoicing, payroll management, and business analytics, making it a comprehensive tool for managing business operations. What sets Square apart from competitors is its user-friendly design and transparent fee structure, which charges a small fee per transaction processed. The company's goal is to empower SMEs by simplifying payment processing and business management.

Company Stage

IPO

Total Funding

$601.2M

Headquarters

San Francisco, California

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • Square's partnership with Sysco enhances its reach in the restaurant sector.
  • Embedded finance trends offer opportunities for Square to expand B2B services.
  • Square's new features for beauty and wellness sellers increase its market appeal.

What critics are saying

  • Increased competition from companies like Toast challenges Square's market share.
  • The rise of alternative digital payment platforms pressures Square to innovate.
  • Volatility in fintech stocks could impact investor confidence in Square.

What makes Square unique

  • Square offers a comprehensive suite of payment and POS solutions for SMEs.
  • The company provides user-friendly hardware and software for seamless business operations.
  • Square's transparent transaction fee structure appeals to small business owners.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE