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Full-Time

Analytics Lead

B2B Strategy & Marketing

Confirmed live in the last 24 hours

Square

Square

10,001+ employees

Payment and POS solutions for businesses

Fintech
Enterprise Software

Senior, Expert

Chicago, IL, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Python
Sales
Data Science
SQL
Salesforce
Marketing
Looker
Data Analysis
Requirements
  • 8+ years of related analytical experience in B2B marketing. Experience focused on small-medium business sales and subscription services is a plus
  • Strong technical skills with SQL and data visualization tools (ex: Looker). Python is a plus.
  • Hands-on technical expertise with Salesforce, marketing platforms such as Marketo and its 3P integrations with other tools, and an understanding of other sales pipeline management and routing tools such as LeanData and ChiliPiper
  • Familiarity with analytics around lead scoring, nurtures and signal based trigger campaigns
  • Experience with 3rd party data enrichment for targeting, content marketing for B2B, measuring event impact, account-based marketing or other analytics and data-led approaches for B2B marketing is a plus
Responsibilities
  • Lead a team of 1-2 other analysts responsible for analyzing, measuring and optimizing our B2B marketing strategies and identify priority focus areas to drive success with particular focus on quality lead acquisition
  • Work closely with marketing teams to define upmarket campaign objectives and develop cross-channel measurement plans and KPIs to ensure results are measurable and actionable
  • Develop a deep understanding of our customer journey and drive campaign measurement of spend across B2B demand generation tactics across both online (Search, Social, Content) and offline (Field Marketing, Conferences) marketing strategies
  • Participate in target list configuration and analysis, working with Data Science and Machine Learning teams to leverage modern scoring approaches
  • Monitor marketing campaigns and conduct A/B testing and incrementality testing to optimize campaign performance and improve ROI
  • Develop insights to inform optimization and future go-to-market strategies and decisions
  • Work with our analytics, ad operations, and data engineering teams to ensure measurement capabilities are in place prior to campaign execution
  • Deliver regular business critical reports on marketing performance, ensuring consistency, accuracy and timeliness with actionable insights on learnings

Square provides payment and point-of-sale (POS) solutions designed for businesses of all sizes, particularly small to medium-sized enterprises (SMEs) like retail stores, restaurants, and online merchants. Its main product is a POS system that includes hardware such as card readers and terminals, along with software that allows businesses to accept various payment methods, including credit cards, debit cards, and mobile payments. Square also offers additional services like invoicing, payroll management, and business analytics, making it a comprehensive tool for managing business operations. What sets Square apart from its competitors is its user-friendly interface and transparent fee structure, which charges a small fee for each transaction processed. This simplicity appeals to small business owners who value predictable costs. The goal of Square is to empower SMEs by providing them with the tools they need to manage sales and customer relationships effectively.

Company Stage

IPO

Total Funding

$601.2M

Headquarters

San Francisco, California

Founded

2009

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

5%
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Simplify's Take

What believers are saying

  • Square's expansion into new markets, such as offering Tap to Pay in France, indicates strong growth potential and international reach.
  • The company's investment in Bitcoin and blockchain technology positions it at the forefront of financial innovation, potentially leading to significant long-term gains.
  • Square's extensive ecosystem of third-party integrations, particularly in the food and beverage sector, enhances its value proposition and operational efficiency for businesses.

What critics are saying

  • The highly competitive fintech market requires Square to continuously innovate to maintain its market position and avoid being outpaced by rivals.
  • Square's significant investment in Bitcoin introduces volatility and financial risk, which could impact its overall financial stability.

What makes Square unique

  • Square's user-friendly hardware and software solutions, including its flagship POS system, set it apart in the fintech market by offering a seamless and comprehensive business management experience.
  • The company's transparent transaction-based revenue model appeals to small business owners who prefer predictable costs, unlike competitors with more complex fee structures.
  • Square's strategic focus on integrating advanced technologies like machine learning and Bitcoin into its ecosystem demonstrates its commitment to innovation and staying ahead of market trends.