Product Marketing Manager
Remote
Posted on 11/30/2023
INACTIVE
KnowBe4

1,001-5,000 employees

Security platform for security awareness
Company Overview
KnowBe4 enables your employees to make smarter security decisions, every day.
Cybersecurity
Data & Analytics

Company Stage

N/A

Total Funding

$701.6M

Founded

2010

Headquarters

Clearwater, Florida

Growth & Insights
Headcount

6 month growth

1%

1 year growth

4%

2 year growth

28%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Hubspot
Salesforce
Marketing
CategoriesNew
Sales & Account Management
Growth & Marketing
Requirements
  • BA/BS or equivalent working experience
  • Certification or familiarity with Product Marketing Alliance (PMA) or Pragmatic Marketing program a plus
  • Prior experience in product marketing, product positioning, messaging, and competitive research & analysis
  • Tactical experience creating and managing product marketing content assets
  • Excellent command of the product marketing function and processes
  • Strong writer with the ability to educate in ways that our customers will understand
  • Excellent communication skills
  • Experience creating and executing product launch marketing campaigns and programs
  • Familiarity with sales processes and culture, including the tools and assets needed by a high-volume sales organization
  • Prior experience in the cybersecurity or B2B software industry
  • Experience with software such as Crayon, Klue, or similar a plus
  • Experience using Salesforce or other CRM platform a plus
  • Experience using Hubspot or similar marketing automation platform a plus
Responsibilities
  • Create product positioning and messaging that attracts and converts prospects and leads
  • Collaborate with Product Management on new product ideas and free tools used to bring more prospects into the sales funnel
  • Create communication and marketing plan for the launch of new products, features, and releases aligned to the target audiences
  • Manage product launch deliverables across Marketing team
  • Collaborate cross functionally to develop marketing plans to drive demand for our products across all go-to-market channels
  • Articulate the value proposition of the products to end users and help inform sales tools that support the selling process of each product line
  • Manage competitive monitoring tool and keep an ongoing pulse on our competition
  • Perform competitive research and help position us to win more customers
  • Partner with the members of the Marketing team to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness
Desired Qualifications
  • Experience with software such as Crayon, Klue, or similar
  • Experience using Salesforce or other CRM platform
  • Experience using Hubspot or similar marketing automation platform