Marketing Specialist

About Toradex

Toradex is a global provider of reliable System on Modules (SoMs) and embedded software, including Torizon. Headquartered in Switzerland, we support Japanese manufacturers in industrial automation, medical, IoT, automotive and Edge AI.

The role

You will be the first dedicated marketing professional at Toradex Japan. Your goal: generate more high-quality leads and give Japanese customers clear, accurate information about Toradex. You will own and execute the Japan marketing plan, working with a small local team (General Manager, Sales and a Field Application Engineer) and our global marketing team in Switzerland, India and Brazil.

What you will do

• Lead generation: build target account and contact lists, run campaigns that generate leads, and hand qualified leads to Sales with the context they need.

• Events & webinars: plan and run trade shows, seminars, partner events and Japanese-language webinars end to end, from booth, materials and invitations to lead capture and follow-up, together with our FAE and GM.

• Digital & email: plan and execute email campaigns, newsletters and social and digital promotion (e.g. X, LinkedIn, HubSpot), including segmentation and Japanese copy.

• Japanese website & content: own Toradex’s Japanese web content and materials (product pages, case studies, brochures, presentations), turning technical input from our engineers into clear, accurate content. You don’t need to create the technical substance yourself.

• Market insights: understand Japanese customer segments, partners and competitors, and use that to shape messaging, target lists and priorities.

• Measure, share & improve: track leads, cost per lead, lead quality and conversion to opportunities; share your findings with the GM and our global marketing team; propose what to keep, change or stop; and work with HQ to adapt global campaigns, budgets and timelines to the Japanese market.

Requirements

• 5+ years of B2B marketing experience: marketing communications, event or field marketing, digital marketing or demand generation.

• Hands-on experience organizing exhibitions, seminars or webinars.

• Ownership: able to plan and execute independently in a small team, with good judgment on when to ask for input.

• Data-driven mindset: comfortable defining metrics, analysing results and drawing conclusions.

• Native Japanese, including excellent writing for customer-facing content and documentation.

• Business English, sufficient to read source material and to work with colleagues by email, chat and online meetings.

A plus if you have:

• Experience in electronics, semiconductors, embedded systems, industrial automation or IoT.

• Knowledge of the Japanese embedded / semiconductor / industrial B2B ecosystem (distributors, competitors, trade shows) and existing industry contacts.

• Experience with marketing automation or CRM tools (e.g. HubSpot), web CMS, SEO and web analytics (e.g. GA4).

• Experience working with a foreign headquarters or a global marketing team.

• Interest in learning technical topics well enough to communicate them accurately.

What we offer

• Ownership from day one: lead the Japan marketing plan and build the marketing function as the team grows.

• A small, flat team with direct access to decision-makers and fast decisions.

• Daily collaboration with a Swiss-headquartered global company and its marketing team.

• Exposure to embedded computing, Edge AI, IoT, cybersecurity and Linux.