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Publicis Groupe

Runs advertising and digital transformation services

Negotiator - Digital Investment

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$50.1k - $66.3k /yrIn-person

About the Job

Requirements

  • A bachelor's degree (B.A. or B.S.) is required; Marketing, Advertising, or Data Science is preferred.
  • At least 1 year of media buying or planning experience is required.
  • Agency experience is highly preferred.
  • Experience planning digital campaigns for products in both the business-to-consumer and business-to-business spaces, with the ability to present confidently to clients by phone and in person.
  • Strong verbal and written communication, interpersonal, detail-orientation, and follow-through skills are required.
  • Strong analytical, research, and quantitative skills are required.
  • Advanced Excel and PowerPoint skills, including formulas, VLOOKUP, conditional formatting, and pivot tables, are required.
  • Must possess or develop a strong understanding of the technology marketplace, including key publishers, products, and trends.

Responsibilities

  • Assist with planning and implementation for client accounts across digital and print for clients in the technology and financial sectors.
  • Play a leading role in campaign management, including vendor liaison and reporting.
  • Train and support Assistant Planners in billing, reporting, trafficking, analytics, and research.
  • Assist in presenting data, insights, and media to clients.
  • Maintain intimate knowledge of consumer habits and touchpoints, including magazines, digital mobile, social, and video.
  • Craft informed and relevant points of view that assess media opportunities and assign appropriate value.
  • Manage vendor billing, including insertion orders, monthly billing reports, discrepancy resolution, and reconciliations.
  • Manage social and LinkedIn campaigns reaching financial advisors in institutional investors; analyze and optimize content performance and present recommendations to clients.
  • Assist the Supervisor with negotiation of buys, makegoods, positioning, and value-add negotiations.
  • Draw actionable insights from syndicated data from Nielsen, Comscore, Strategy, TNS, AdRelevance, and Quantcast.
  • Build relationships with vendors to analyze the value and applicability of media vehicles for client media plans.
  • Create presentations that communicate effectively to clients.
  • Maintain knowledge of ad-serving platforms, including Medialets, Vindico, and DFA.
  • Prepare and deliver buying and digital trafficking specifications and guidelines.
  • Prepare magazine positioning reports.

Desired Qualifications

  • Agency experience is highly preferred.
  • A degree in Marketing, Advertising, or Data Science is preferred.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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