Marketing Manager

Business Introduction
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.
Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.


Position Summary
Join GSK as a Marketing Manager in Taiwan and play a key role in driving growth and improving health outcomes. You will collaborate closely with cross-functional teams including medical, sales, regulatory, supply, and regional colleagues. We value clear thinking, strong teamwork, and curiosity. This role offers meaningful impact, visible career growth, and the chance to contribute to GSK’s mission of uniting science, technology, and talent to get ahead of disease together.

Responsibilities
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
- Develop and execute local product and portfolio marketing plans aligned with regional strategies and market needs.
- Translate customer and market insights into clear customer journeys and effective channel plans.
- Plan and manage multichannel campaigns, events, and promotional programs with a focus on strong execution.
- Collaborate with cross-functional teams to ensure launch readiness, supply alignment, and compliant delivery.
- Monitor campaign performance and market trends, recommending timely adjustments.
- Support local adaptation and provide clear feedback to regional and global teams to create relevant marketing materials.

Why You?

Basic Qualification
We are seeking professionals with the following required skills and qualifications to help us achieve our goals:
- Bachelor’s degree in life sciences, marketing, business, or a related field.
- At least 3 years of experience in product marketing or brand management within pharmaceuticals or healthcare.
- Practical experience in multichannel marketing and campaign execution.
- Strong stakeholder management skills and experience working effectively in cross-functional teams.
- Good analytical skills with the ability to use data to make informed decisions.
- Fluent in Mandarin and proficient in English with clear written and verbal communication skills.

Preferred Qualification
If you have the following characteristics, it would be a plus:
- Experience launching new products or managing lifecycle marketing strategies.
- Understanding of Taiwan’s market dynamics, reimbursement processes, and regulatory environment.
- Experience working with regional or above-country teams.
- Background in vaccines, specialty, or general medicines.
- Project management experience and familiarity with budget management.
- Advanced degree such as an MBA or relevant postgraduate qualification.

Working Arrangement
This role is based in Taiwan. It is primarily on-site with flexibility for hybrid working as agreed with your manager.

What We Value
We create an inclusive environment where every person feels they belong and can do their best work. We act with integrity, put patients at the centre of what we do, and take accountability for our impact. We welcome applicants from all backgrounds and experiences.

Ready to apply?
If this role speaks to you, we want to hear from you. Apply now and join a team committed to improving patient lives while growing your career with GSK.

# LI-GSK

Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

We are committed to creating an inclusive workplace and providing equal opportunities for all applicants. We embrace an agile working culture across our roles, so if flexibility is important to you please discuss opportunities with our hiring team. If you need any adjustments to the recruitment process to help you demonstrate your strengths and capabilities, contact [email protected]. Please note this email is for adjustment requests only; for other enquiries please use our standard contact channels.

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