Full-Time

Associate Retail Marketing Manager

Bilingual French/English

Posted on 8/14/2025

The Pokémon Company

The Pokémon Company

51-200 employees

Licenses IP for games, cards, media

Compensation Overview

£45k - £67.5k/yr

London, UK

Hybrid

Hybrid work environment.

Category
Growth & Marketing (1)
Required Skills
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Three (3) to four (4) years of relevant professional experience or a demonstrated equivalent level of expertise.
  • Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
  • Fluent or near-native proficiency in French is a requirement.
  • Excellent attention to detail needed.
  • Must be confident executing retail programs from start to finish.
  • Excellent organisational and project management skills.
  • Strong, clear communication skills.
  • Must be able to prioritise workload as we juggle different projects across Europe.
  • Conversant with MS Office packages, especially PowerPoint and Excel; and other relevant IT software packages.
Responsibilities
  • Execute retail programs from the planning stage through to launch as directed by the Retail Marketing Manager.
  • Manage the following retail promotions for Europe as needed: video game distributions, promo card offers and various other GWPs (Gift With Purchase).
  • Arrange and drive kickoff calls for upcoming projects and have a critical path in place to keep all stakeholders on plan. Highlight any issues to the Retail Marketing Manager immediately.
  • Compile creative briefs for our agencies and ensure the agency understands the brief to limit creative amends and reduce costs.
  • Assist the Retail Marketing Manager with onboarding new partners. Present our brand and creative guidelines to external agencies. Maintain strong relationships with internal and external stakeholders.
  • Supply all necessary assets to retailers and retail marketing agencies. Ensure all marketing materials are approved, within our brand guidelines and compliant with Legal.
  • Raising SOWs to approve the scope of work and budget with our external partners.
  • Assist with events management at retail, e.g. organising Trade & Play events, costume appearances and implementing event POS within deadlines and to a high standard.
  • Assist with retail compliance and store checks.
  • Assist the TCG Sales team and Retail Marketing Managers with preparing retail pitch presentations.
  • Gather promotion performance data to create post-campaign reports and recommendations.
  • Compile competitor release reports and present internally.
  • Prepare merchandising briefs and collate store lists within agreed deadlines.
  • Maintain the PO tracker and ensure payments with accounts are processed within the financial year.
  • Support the Licensing team with retail executions as necessary with guidance from the Retail Marketing Manager.
  • Work with internal stakeholders to ensure our campaigns are supported online and with B2B, B2C communication where necessary, with guidance from the Retail Marketing Manager.
  • Seek cost comparisons for all projects to achieve the best cost whilst not jeopardizing quality. Keep Sales pitch sheet costs up to date.
Desired Qualifications
  • Experience working in retail stores or retailer Head Office is beneficial.
  • Any knowledge of the following languages is a plus: Dutch, Swedish, Danish, Norwegian, Finnish.

The Pokémon Company manages and licenses the Pokémon IP across video games, trading cards, anime, and merchandise, coordinating the franchise for partner products and services. Its offerings include core video games, the Pokémon Trading Card Game, animated series and films, and licensed merchandise, with Pokémon GO as a prominent freemium mobile game using augmented reality. It differs from competitors by being a consortium of Nintendo, Game Freak, and Creatures, which enables centralized control and consistent cross-media branding and licensing. Its goal is to grow and sustain the Pokémon brand by delivering games and media, expanding partnerships, and engaging fans worldwide through ongoing releases, events, and new ways to experience Pokémon.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Japan

Founded

1998

Simplify Jobs

Simplify's Take

What believers are saying

  • Licensing spans toys, apparel, tech gear for broad global engagement.
  • Pokémon Center stores and online boost direct retail revenue since 2011.
  • Joint venture with Nintendo, Game Freak, Creatures ensures IP stability.

What critics are saying

  • AI-generated Pokémon guides flood Amazon, duping buyers now.
  • Netflix Pokémon producer embraces AI animation, eroding traditional jobs.
  • Nintendo pursues backdoor lawsuits against AI IP theft immediately.

What makes The Pokémon Company unique

  • Pokémon Company exclusively publishes mobile titles, controlling revenue streams.
  • Pokémon TCG reaches 76 countries in 13 languages globally.
  • 14 apps engage trainers across all ages beyond Pokémon GO.

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Benefits

100% employer-paid healthcare premiums for you

Generous paid family leave

Employer-paid life insurance

Employer-paid long and short-term income protection insurance

US Employees: 401k Employer Matching

UK/IRE Employees: Pension Employer Contributions

Fitness reimbursement

Commuter benefit

LinkedIn learning

Comprehensive relocation package

Hybrid work environment

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INACTIVE