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Pixability appoints Creator Economy leader Jamie Gutfreund to Advisory Board. Appointment reflects growing demand for integrated, data-driven approaches to YouTube across advertising, content, and creators. April 07, 2026 09:30 ET | Source: Pixability BOSTON, April 07, 2026 (GLOBE NEWSWIRE) - Pixability, a leading AI-driven technology and data company that helps brands maximize the value of paid and owned media and their influencer strategies on YouTube, today announced that Jamie Gutfreund, a globally recognized authority on the creator economy, has joined its Advisory Board. Gutfreund's appointment comes as marketers rethink how YouTube fits within the broader media mix, not just as an advertising channel, but across paid media, organic content, and creator partnerships. As investment grows, most brands are still structured to manage these areas separately. Gutfreund brings more than two decades of experience advising Fortune 500 brands, agencies, and technology companies through major shifts in media and marketing. She focuses on connecting creator, media, and measurement to help organizations understand what actually delivers results. "Creators have become an essential part of how brands show up on YouTube," said David George, CEO of Pixability. "What's changing now is the expectation that those investments deliver measurable outcomes and integrate more seamlessly with broader media efforts. Jamie's perspective will help us continue building solutions that bring greater structure, visibility, and performance to this increasingly complex landscape." Gutfreund is the founder of Creator Vision, where she advises companies on building scalable creator strategies, and serves as co-chair of the IAB Creator Economy Board. She is also a regular contributor to Forbes, covering the evolution of creator-driven media and its implications for brands and platforms. "Brands are investing in both paid media and creator partnerships, but most still manage them independently," said Gutfreund. "Bringing them together is what allows you to maximize results on YouTube and make more informed decisions about where to allocate spend. Pixability has a strong foundation in YouTube data and performance, and I'm excited to support the team as brands work to connect media and creators and get more out of their YouTube programs." As the role of creators continues to expand, media, organic and creator content are becoming increasingly interdependent. Marketers are seeking more unified approaches that allow them to plan, activate, and measure across these areas rather than managing them independently. Pixability's proprietary AI-driven data platform helps advertisers to identify brand-suitable content, optimize performance, and unlock greater value from YouTube investments. With the addition of Gutfreund to its Advisory Board, the company is further strengthening its ability to help brands operationalize multi-faceted campaign strategies at scale. Jamie joins other industry leaders on the board which includes Jessica Goon, Vice President Global Brand Marketing at McCormick & Company; Charisse Hughes, former SVP/Chief Growth Officer at Kellanova; Jeremy Cornfeldt, President of Tinuiti; Tony Weisman, former CMO of Dunkin; Andrew Graff, CEO of Allen & Gerritsen; Bill Simmons, former VP of Products at The Trade Desk; John Montgomery, former EVP Global Brand Safety at GroupM (WPP Media); and Rob Norman, former CEO of GroupM (WPP Media). About Pixability Pixability is the leading AI-driven technology company empowering the world's largest brands and agencies to maximize the value of their advertising, organic and creator strategies on YouTube. Leveraging its proprietary technology platform and data, Pixability makes every video impression more meaningful by identifying contextually relevant, brand suitable channels and maximizing cost efficient outcomes. Pixability's suite of solutions are used by the top media agencies including Publicis, Omnicom Media, Dentsu, and WPP Media, as well as brands such as KIND, McDonalds, Salesforce, Lego and CVS. The company is the only YouTube partner certified for brand suitability, contextual targeting, and content insights, enabling unique solutions that benefit brands and their agencies. For more information about Pixability, please visit www.pixability.com or watch a video about our solutions here. Alexandra Levy Email: [email protected]

Canela Media & Pixability partner to expand Hispanic YouTube reach. GlobeNewswire 2 days ago comments off on Canela Media & Pixability partner to expand Hispanic YouTube reach. New Partnership Enhances Canela Media's OTT offering, extending reach to the platform that Hispanic audiences are using the most Canela Media, a leading technology and innovation multicultural media company, today announced a strategic partnership with Pixability, the leader in AI-driven advertising on YouTube. The two companies together will create the first data-powered, unified solution to reach Hispanic audiences in the U.S. on YouTube, expanding Canela Media's robust OTT partner offering. The news follows Nielsen's recent report that the time that Hispanic audiences spend consuming streaming content on TV has increased significantly, out-pacing that of the general population. Hispanic audiences spend 55.8% of their TV time streaming content vs. 46% for the general population, while the Spanish-language dominant Hispanic audience spends 20.9% of their TV watching time with YouTube specifically, vs. 12.8% for the general population. "Combining our extensive reach and premium Hispanic audiences on OTT through Canela Audience Solutions with Pixability's proprietary YouTube capabilities will enable us to reach bilingual and bicultural consumers in more culturally relevant environments without sacrificing precision," said Chechu Lasheras, Chief Strategy Officer at Canela Media. Canela's Audience Solution is the most accurate and precise U.S. Hispanic database, with an unequaled scale of 76M unique devices generating 20M+ unique identities. By combining access to this audience with Pixability's agentic curation agent, Pixie, advertisers can seamlessly extend their OTT campaigns onto YouTube, identifying the right YouTube content to enhance reach.The new solution can be activated across all YouTube ad formats (skippable, non-skippable, bumpers, shorts, long-form), driving performance across all key metrics including view-through rates, brand lift, and conversions. The solution also includes the ability to hyper-target Canela.TV's YouTube channels, complementing Canela Audience Solutions' already robust OTT Partner roster. "This partnership brings together two leaders who are reaching Hispanic audiences at scale on the most engaging platforms," said David George, CEO of Pixability. "Integrating Canela Media's consumer graph with our unmatched YouTube contextual data will give brands a first-of-its kind way to extend Hispanic OTT campaigns to YouTube at scale - and is a great complement to our Inclusive Media Initiative."