Compliance Counsel

Flo Health recognized by Google Play for wearable innovation across asia. Flo Health, the company behind the globally trusted Flo App, has been named a Google Play Best of 2025 Award winner in the Best for Watches category across Hong Kong, Taiwan, and Macau, reinforcing its position as a leader in women's digital health innovation. The recognition highlights Flo Health's continued investment in wearable technology and its commitment to delivering high-quality, science-backed health experiences beyond smartphones. As part of Google Play's annual "Best of" program, the award honors apps that demonstrate outstanding product experience, technical excellence, and consistent value for users. According to Google Play's Best of 2025 team, this year's winners were selected for their ability to "push boundaries and expectations" while maintaining regular, high-quality updates and meaningful engagement with users. The Flo App's wearable experience stood out for its usability, reliability, and thoughtful design, particularly in markets where smartwatch adoption continues to grow rapidly. Available on compatible Google Wear OS devices, the Flo App for watches provides users with at-a-glance cycle insights, reminders, symptom logging, and health updates designed to fit seamlessly into everyday routines. By extending core functionality to wearables, Flo Health enables users to stay informed and connected to their health without reaching for their phones. Roman Bugaev, Chief Technology Officer at Flo Health, emphasized the importance of meeting users across devices. "Our mission has always been to help women and people who menstruate better understand their bodies through evidence-based insights," Bugaev said. "Being recognized by Google Play across multiple regions validates our approach to building an intuitive, accessible tool, whether on phones, watches, or emerging platforms." The award also reflects Flo Health's broader leadership in femtech. With tens of millions of monthly active users worldwide, the Flo App supports individuals through every stage of reproductive health, from cycle tracking and fertility awareness to pregnancy and menopause. Its wearable features complement the app's mobile experience, offering timely nudges and insights that align with users' daily lives. Beyond product innovation, Flo Health is widely recognized for its emphasis on privacy, security, and medical credibility. Supported by a global network of medical experts, the Flo App delivers personalized health insights grounded in clinical guidance, while features like Anonymous Mode underscore the company's commitment to user trust. The Google Play Best of 2025 Award adds to a growing list of global recognitions for Flo Health and signals the increasing importance of wearable health technology. As smart devices become more embedded in daily life, the Flo App's success across Hong Kong, Taiwan, and Macau demonstrates how thoughtful design and evidence-based innovation can scale across regions and platforms.

Flo Health, the top women's health app, raised over $200M in Series C funding from General Atlantic, boosting its valuation past $1 billion and achieving unicorn status. The investment will aid Flo's growth into new segments like perimenopause and menopause, enhance tech-driven insights, and expand R&D. Flo aims to reach 1 billion women globally, with nearly 70 million monthly active users and 5 million paid subscribers as of June 2024. Gross bookings for 2024 are expected to exceed $200M.