Full-Time

Digital Marketing Specialist

Account Manager

Updated on 11/18/2024

WebFX

WebFX

501-1,000 employees

Digital marketing solutions for revenue growth

Consulting
Consumer Software

Entry, Junior

Lancaster, PA, USA

This position is based fully on-site at our Lancaster, PA office.

Category
General Marketing
SEO Marketing
Customer Success Management
Sales & Account Management
Growth & Marketing
Required Skills
SEO
Google AdWords
HTML/CSS
Google Analytics
Requirements
  • A Bachelor’s Degree
  • GPA above 3.4
  • Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a marketing role
  • Outstanding customer service skills, in any industry
  • Experience at a marketing/advertising agency
  • General knowledge of SEO
  • General knowledge of Google Ads and Google Analytics
  • General knowledge of HTML
Responsibilities
  • Work directly with a portfolio of clients as their direct point of contact at WebFX, educating them through clear communication, and helping them achieve their goals
  • Work to maintain our world-class client retention rate by developing and fostering long-lasting client relationships
  • Optimize client websites for search engines (on-page SEO)
  • Manage significant paid search budgets on top-tier search engines (Google, Bing, etc.)
  • Perform keyword research for both SEO and PPC campaigns
  • Create and manage paid search campaigns
  • Perform research to ensure client success - think keyword research, competitor analysis, and everything in between
  • Project manage all aspects of digital marketing campaigns for clients
  • Calculate ROI and prepare monthly digital marketing campaign reports
  • Direct the design of web pages and other content, ensuring all web functionality is operating properly and all content is up-to-date

WebFX provides digital marketing solutions designed to help mid to large-size companies increase their revenue. Their services include search engine optimization (SEO), web design, ecommerce solutions, and website conversion strategies. By focusing on driving traffic to client websites and converting visitors into customers, WebFX ensures that their clients see a positive return on investment (ROI). What sets WebFX apart from its competitors is their personalized approach, where they create tailored marketing strategies for each client. The company's goal is to deliver measurable results that enhance their clients' online presence and profitability.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$17.2M

Headquarters

Harrisburg, Pennsylvania

Founded

1996

Growth & Insights
Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of Nutshell enhances WebFX's ability to offer a complete suite of services, potentially increasing client retention and satisfaction.
  • Strategic investment from Trilantic North America can accelerate WebFX's growth and innovation, providing more opportunities for employees.
  • WebFX's targeted approach to premium SMBs can lead to strong client relationships and a stable revenue stream.

What critics are saying

  • Integrating Nutshell's CRM and email marketing platform may present challenges in terms of technology and company culture.
  • The reliance on a niche market of premium SMBs could limit WebFX's growth potential if this market segment faces economic downturns.

What makes WebFX unique

  • WebFX's acquisition of Nutshell positions it as a comprehensive service provider, integrating CRM and email marketing with its digital marketing expertise.
  • The strategic investment from Trilantic North America provides WebFX with the financial backing to expand its service offerings and market reach.
  • WebFX's focus on premium SMBs allows it to cater to a niche market, differentiating it from competitors who target larger enterprises or broader markets.

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Benefits

Flexible Schedule

Little Amps Coffee & Tea Bar

Merit-Based Promotions

On-Site Gym and Yoga Classes

Supplemental Insurance

Generous Paid Time Off

Humanitarian Trips

Personal Desk Fund

150% Company Match Of Personal Charity Donations

CheersFX Peer Recognition

FXLearns Library

New Parent Support