Full-Time
Sports marketing agency leveraging data analytics
No salary listed
Senior
New York, NY, USA
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Two Circles is an international sports marketing agency that focuses on helping sports organizations increase their revenue and better understand their fans through data analytics. The company operates from eight offices around the world, including locations in major cities like London, New York, and Paris, and works with prominent sports entities such as the NFL and UEFA. Their services include creating strategies based on data insights, providing technology solutions, and developing tailored content for marketing and sponsorship purposes. By utilizing data, Two Circles enables its clients to make informed decisions that enhance fan engagement and optimize commercial performance. What sets Two Circles apart from its competitors is its strong emphasis on data-driven approaches, which allows sports organizations to maximize their revenue streams effectively. The company's goal is to empower sports organizations to grow financially while fostering a deeper connection with their fans.
Company Size
1,001-5,000
Company Stage
Growth Equity (Venture Capital)
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2011
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Hybrid Work Options
Performance Bonus
Health Insurance
Professional Development Budget
Charterhouse Capital Partners acquired a majority stake in Two Circles, a data-driven sports marketing agency, for approximately £250 million in January 2024. This acquisition from Bruin Sports Capital enables Two Circles to accelerate global growth, particularly in North America, with additional funding from Otro Capital and Bolt Ventures. The deal highlights the increasing private equity interest in the sports industry, emphasizing the sector's commercial resilience and potential for international expansion.
Two Circles, the data-driven sports and entertainment business, has today announced the agreement to acquire Spring Media Group, adding new products and solutions to Two Circles’ already market-leading fan-marketing services.
Professional Triathletes Organisation partners with Two Circles to lead partnership sales for T100 Triathlon World Tour.
Sports data firm Two Circles has reached an agreement to buy engagement marketing agency Kore, according to multiple people familiar with the talks.
Two Circles is buying Kore. The new combined data-driven marketing firm is now valued at $650 million, sources said.