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Mammoth Brands

Multi-brand CPG platform for personal care

Influencer Marketing Manager

Brand & Creative MarketingUpdated on Nov 11
Full-timeNew York, NY, USA

About the Job

Requirements

  • A bachelor's degree is required.
  • Experience in influencer marketing, including managing high-impact influencer collaborations, is required.
  • A strategic mindset and a hands-on approach to execution are required.
  • The candidate must be consumer-centric and trend-driven, able to identify emerging trends and creators and translate them into branded content.
  • The candidate must have communication skills to inspire and motivate cross-functional partners.
  • The candidate must be culturally engaged with social media and have a strong interest in entertainment and pop culture.

Responsibilities

  • Develop Lume’s influencer strategy for paid and organic seeding in alignment with brand priorities, product launches, and business objectives.
  • Oversee development and execution of influencer marketing strategy in partnership with the Brand and Growth teams.
  • Develop creator briefs grounded in platform trends and audience insights so partnerships tell stories that feel natural for the brand and creator.
  • Manage creator content execution from initial outreach through creative briefs, contract terms, content review, payments, and post-campaign performance recaps.
  • Cultivate lasting partnerships with creators, talent managers, and agencies to build loyalty, secure better rates, and support repeat collaborations.
  • Track campaign performance and deliver results to key stakeholders.
  • Maintain accurate creator databases, campaign documentation, dashboards, and performance reporting.
  • Partner with cross-functional teams to support ongoing marketing campaigns and integrate creator activity into broader plans.

About the Company

Mammoth Brands

Multi-brand CPG platform for personal care

Mammoth Brands develops, acquires, and operates multiple personal care and household brands. Its portfolio includes Harry’s (shaving), Flamingo (women’s care), Lume (deodorant), Mando (men’s deodorant), and Coterie (premium baby care), and it runs an integrated platform for product development, manufacturing, marketing, distribution, and sales through both direct-to-consumer and retail. An in-house arm, Mammoth Labs, supports incubation and acquisitions to grow the brand lineup. The company differentiates itself through a diversified brand lineup, control of the end-to-end value chain, and an active acquisition strategy, with a goal to build a broad omnichannel consumer goods platform that reaches more customers online and in stores.

Company size
201-500
Company stage
Growth Equity (Venture Capital)
Total funding
$769.6M
Headquarters
New York City, New York
Founded
2012

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