Group Head Digital Planning

Company Description

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms

Overview

• Owning up media planning and delivery for key account
• Day to day client servicing and coordinating between the client and internal teams
• Setting and meeting deadlines / team-lines in terms of project deliverables
• Owning up brand and individual KPI’s to drive business goals

Responsibilities

• Developing Media Strategy to achieve respective brand’s objectives
• Planning, implementing & execution of the campaigns 
• Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
• Manage complex projects with an ability to handle multiple projects at a time
• Set and meet deadlines for self as well as others
• Abreast with industry trends and innovations to drive thought leadership in business.
• Media dashboard experience – adwords, dv360, adsmanager
• Analytically bent with creative mindset

Qualifications

• 6-8 years, experience
• Previous experience of working with a digital media agency
• Managed end to end Digital Media Planning campaigns
• Platform knowledge – Facebook, Google, Programmatic
• Good vendor relations

Additional Information

• Strong in verbal, numerical and strategic reasoning
• Keen interest in technology based marketing and advertising, e-commerce and other web based channels