SEO – GEO & SEM Manager

Productsup is a global SaaS company and we're looking to rapidly scale our reach within the digital commerce landscape and turn search traffic into a core growth engine.
We are seeking a data-driven and hands-on Integrated Search Manager to own search as a single discipline from organic, AI answer engines, and paid media to grow fast our marketing qualified pipeline. In this role you own the full query landscape: what we rank for, what we bid on, and where the two should trade places.
You will bridge technical optimisation, product marketing, and content creation to capture high-intent search demand from enterprise buyers, IT decision-makers, and business leaders.

Key Responsibilities
Paid Search (SEM)

• Own paid search end to end across Google Ads, Linkedin and Bing Ads campaign architecture, keyword and query strategy, match-type discipline, negative-keyword hygiene, and ad copy.
• Manage bids, budgets and quarterly pacing against a target cost per SQO, not against clicks or MQLs. You will be measured on qualified pipeline, not volume.
• Own the brand versus generic split and be able to defend it: what brand search genuinely incremental, and what we would capture anyway.
• Run structured ad copy and landing page AB tests in partnership with Content and Design, measuring incremental lift before scaling.
• Partner with Rev Ops to ensure paid search conversions are tracked cleanly through to SQO and closed-won.

Integrated Search Strategy

• Arbitrate between organic and paid on the same query set. Decide where to build organic authority, where to buy position, and where to stop paying because organic has taken the ground. This is the core reason the role exists as one seat.
• Own the end-to-end global search roadmap across search engines and AI answer engines, driving high-quality SQO pipeline generation.
• Conduct deep search intent and keyword research targeting BOFU and MOFU SaaS buyer journeys, providing actionable briefs to SEO content writers and content creators for high-intent topics, structured outlines, and topical authority clusters.
• Optimise existing product pages, blog hubs, and digital resources, applying conversion rate optimisation (CRO) principles to maximise lead capture across both paid and organic landing experiences.

Technical SEO & AI Search Optimisation (GEO)

• Manage site architecture, crawlability, indexation, structured data, core web vitals, and technical performance in close partnership with the Website Manager.
• Optimise brand visibility and product interpretation inside LLMs by securing authoritative citations, optimising semantic entities, and building robust review ecosystems.
• Drive international organic growth by managing multi-market SEO, including hreflang implementation, content localisation, and region-specific technical optimisation.

Analytics, Experimentation & Audits

• Track search KPIs across both channels: pipeline contribution, cost per SQO, demo signups, keyword movements, impression share and traffic using Google Search Console, GA4, Google Ads, Microsoft Ads and Semrush.
• Design and run structured SEO, SEM and CRO experiments (title and meta tests, ad copy variants, page template changes, internal linking strategies) to measure incremental lift before rolling out sitewide.
• Perform comprehensive technical audits and landscape analyses to uncover new growth levers and pilot pioneering methodologies in the evolving search ecosystem.

What You Bring to the Team

• Experience: 4+ years of hands-on search experience spanning both organic and paid, with at least 2 years inside a B2B SaaS or tech environment, with a complex multi-product or multi-use-case proposition . We are looking for someone who has run both, not someone who has run one and observed the other.
• Paid search depth: Demonstrable ownership of a paid search budget covring campaign builds, bid strategy, budget pacing, and accountability for a cost-per-opportunity or cost-per-acquisition target. Tell us the number you were held to and whether you hit it.
• Technical mastery: Deep expertise in technical SEO, schema markup, site migrations, and site performance optimisation.
• AI search fluency: Proven experience tracking and influencing AI-answer engine visibility (GEO) using specialised tools or custom tracking workflows.
• Tool proficiency: Mastery of Google Search Console, GA4, Google Ads, Microsoft Ads, crawling software (e.g. Screaming Frog), SEO suites, (Semrush), Claude and emerging AI visibility platforms.
• Automation: Comfort building your own leverage Claude-assisted workflows. You do not need to be an engineer, but you should be the kind of person who automates a task the second time you have to do it.
• Commercial mindset: Proven track record of tying search performance directly to revenue, signups, and pipeline growth in a long enterprise sales cycle, not just to form fills.
• Cross-functional skills: Excellent communication skills to align with Product Marketing, Content, Rev Ops and Engineering.
• Languages: Fluent in German and English 

What We Offer You

• A permanent position with an attractive salary at our growing company
• The option to work remotely and flexibly, because we know outstanding talent knows best how and where to work
• A unique and thorough onboarding program where you’ll learn the ins-and-outs of our company and product
• Ongoing internal and external training, plus a yearly learning budget to help you continuously grow professionally and further your career with Productsup
• Opportunities for engaging in our Corporate Social Responsibility initiatives, plus one paid Impact Day per year dedicated to voluntary work
• Employee referral bonuses: we know that talent attracts talent, and we encourage you to refer people you know to join our team
• The opportunity to take ownership and responsibility, impacting the company’s growth in an international environment with 40+ nationalities
• Discounted Urban Sports membership
• Employee Assistance Program

This role's compensation corresponds to an IC2 - 3 level within our organization. 

Productsup values diversity. We celebrate our differences and strive to learn from each other with the firm conviction that diversity drives innovation. Our commitment to equal opportunities begins at the hiring process and extends to our whole working culture. Everyone has a unique contribution to make and all are welcome.
If you require any adjustments or accommodations during the application process, please let us know.

Please note that this recruitment process utilizes AI-assisted tools to help analyze and match applicant resumes. All screening decisions and resumes are reviewed by human recruiters, who make all hiring decisions.