Marketing & Communications Manager

Job Description

• Coordinate marketing and effective implementation of the promotional strategies for all services the hotel has to offer;
• Create the annual marketing plan and follows it on a monthly basis;
• Manage the newsletter and social media including engagement, content creation, scheduling, monitoring, writing and posting all status updates within the brand guidelines;
• Optimize the awareness of different hotel outlets and events;
• Create the annual events calendar as well as initiate regular marketing meetings;
• Create marketing, PR reports and press tools; Delivers a monthly report, and newsletter for the hotel
• Liaise with local/regional media; prepare press releases of events;
• Assist departments with creative ideas;
• Ensure the consistency of all marketing collaterals with Accor, Novotel and ibis standards, create the promotional materials, brochures, and leaflets and follows production;
• Digital Acquisition marketing – SEO, OTA’s, Accor Loyalty Programs, website content Optimisation, Metasearch channel Optimisation.
• Assists in the implementation of the hotel's Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, and all other revenue-generating departments.
• Ensures that Marketing Communications activities are aligned with the Corporate Marketing Strategy, and guidelines and that the Hotel actions have been implemented where appropriate.
• Attends regular departmental marketing communications meetings and ensures departmental briefings and meetings are effective and conducted as necessary.
• Ensures that all collateral and contents meet Novotel and ibis brand standards consistently
• Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily
• Attends all official functions as a representative of the Hotel and represents the hotel as a spoke person, master ceremony for any Hotel special program or occasion, as needed
• Attend social events both in-house and outside.
• Receives in the Hotel V.I.P guests.
• Develops a public relations program for the hotel based on its marketing goals.
• Liaises with Marketing agencies in targeting specific markets and developing public relations strategies to reach these markets.
• Coordinate and manage media and public interest to generate coverage and maintain awareness.
• Acts as the hotel’s liaison with the PR Agency and media to promote good publicity and counteract bad publicity.
• Develops media contacts, and plans press conferences and other press activities.
• Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media for promotional activities; prepares and issues press releases.
• Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel.
• Promotes the desired work culture around the core values of Trust, Integrity, Respect, One Team and Service of the Accor Hotels Group and the brand ethos.
• Maintaining and updating the marketing database.
• Develop and manage the production of events, and marketing collateral and ensure that deadlines are met.
• Coordinating, planning marketing and implementation of campaigns with sales activities.
• Handle and coordinate all media requests and enquiries in a timely manner
• Develop and create media releases, key messages, media FAQs, speeches, and presentations where required.
• Media tracking and tabulation, keep up with current marketing trends, innovations, communication techniques and any media regulations.
• Maintain, update and promote via websites, social media handles, and e-mailers with information on events and ongoing activities.
• Meeting and entertaining journalists.
• Working closely with design agencies and assisting in new product, and service launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of the marketing objectives.

Qualifications

• Diploma in Tourism & Hospitality Management
• Minimum 3 years of relevant experience in a similar capacity
• Excellent reading, writing and oral proficiency in English language
• Ability to speak other languages and basic understanding of local languages will be an advantage
• Good working knowledge of MS Excel, Word, & PowerPoint

Additional Information