Associate Director - Commercial Campaign and Monetization
About the job
- A bachelor's degree in Business, Marketing, Data Science, or a related field is required.
- At least 7–10 years of experience in a leadership capacity in media and data monetization, marketing performance analytics, or a related role.
- A strong understanding of media monetization strategies, data monetization models, and marketing performance optimization is required.
- Exceptional leadership, team management, and communication skills are required.
- Strategic thinking focused on revenue growth, data-driven decision-making, and marketing effectiveness is required.
- In-depth knowledge of industry trends and best practices in media monetization and marketing analytics is required.
- Lead the Commercial Growth Lab and oversee Commercial Planning & Execution and Monetization functions.
- Develop commercial growth strategies aligned with business objectives and sales targets.
- Drive customer acquisition, retention, frequency, and basket growth through data-driven campaigns.
- Establish integrated commercial plans across Promotion, Communication, Events, Media, CRM, and Social Media.
- Lead digital media, owned media, KOL, affiliate, and social activation strategies to maximize return on investment.
- Identify and develop new monetization opportunities, including data, media, intellectual property, and commercial partnerships.
- Collaborate with Commercial, Technology, Product, CRM, Data, Finance, and external partners to deliver growth initiatives.
- Define commercial key performance indicators and performance dashboards, monitor business performance, and optimize investments.
- Build scalable commercial frameworks, governance, and operating models.
- Coach and develop managers and cross-functional teams to foster a high-performance organization.
- A master's degree is preferred.
- Proficiency in data analytics tools and languages such as SQL, Python, or R, and data visualization tools such as Tableau or Power BI, is preferred.
- Familiarity with digital marketing, advertising, and data privacy regulations is a plus.
About the company
CP Axtra Public Company Limited runs wholesale and retail business in Thailand and Asia, with Makro as its B2B wholesale arm and Lotus’s as its B2C hypermarkets and supermarkets, plus mall space leasing. It sells food, fresh produce, dry goods, and non-food items through its store network and online channels, supported by an omnichannel platform and private-label options. The company differentiates itself by combining a large wholesale ecosystem with a broad consumer retail footprint and a digital RetailTech stack that links stores, online services, and data-driven supply chain improvements, including partnerships with Cainiao and Microsoft. Its goal is to become a leading RetailTech player in Asia by expanding its omnichannel reach, optimizing supply chains, and growing its networks of stores, online services, and mall spaces.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Bangkok, Thailand
Founded
1988
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Simplify's Take
What believers are saying
- 1Q2026 revenue hit 136.05 billion baht, with net profit 2.793 billion baht.
- H1 2026 revenue reached 268.334 billion baht, while mall occupancy rose 4%.
- Management plans 110 new Southeast Asia stores, expanding Thailand, Malaysia, and the Philippines.
What critics are saying
- Q4 2026 Food Purveyor closing depends on Malaysian approvals and integration execution.
- 2025 profit fell from weaker non-food sales and an IT system incident.
- CP Axtra's premium Malaysia push faces entrenched Village Grocer rivals and share loss.
What makes CP Axtra unique
- Makro and Lotus's combine Thailand wholesale scale with consumer grocery reach across channels.
- The 4 March 2026 Food Purveyor deal adds premium Malaysia locations Lotus's lacks.
- Q1 2026 online sales surged 27.6%, proving omnichannel execution beyond store traffic.
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Benefits
Health Insurance
Paid Vacation
Gym Membership
Performance Bonus
Company News
Thailand’s CP Axtra Public Company Ltd is acquiring The Food Purveyor, which runs Village Grocer and Ben's Independent Grocer, for RM1.7 billion from private equity firm Navis Capital.