Full-Time

Social Media Manager

Updated on 12/12/2024

Webflow

Webflow

1,001-5,000 employees

Visual website design and development platform

Consumer Software
Enterprise Software
Design

Compensation Overview

$88k - $132.5kAnnually

Senior

Remote in USA + 1 more

More locations: Remote in Canada

Category
Social Media Management
Social Media
Required Skills
Adobe Creative Suite
Figma
Asana
Web Development
Requirements
  • 5+ years of experience in social media management, preferably in tech or SaaS
  • Expertise in social media with demonstrated success growing social media channels and growth metrics
  • Understanding of web design, development principles and industry trends
  • Experience in with social media management platforms (e.g.Sprout Social), workstream management platforms (e.g. Asana) and relevant analytic tools
  • Strong writing and editorial capabilities
  • Bonus points if you have experience in content creation and management
  • Experience in Webflow or the web development, design space
  • Experience with creative tools (Adobe Creative Suite, Figma, or similar)
  • Expert knowledge in social media analytics and measurement frameworks
  • Background in digital marketing
Responsibilities
  • Own comprehensive social media strategies across LinkedIn, TikTok, Instagram, YouTube, and X
  • Lead multi-channel content development to drive brand awareness in the web development space
  • Manage day-to-day social media operations and serve as the primary point of contact for social media requests from internal stakeholders
  • Create and maintain content calendars aligned with product launches, company initiatives, community interests and industry trends
  • Collaborate with cross-functional stakeholders in marketing, product, and partnered companies to bring campaigns to life on social
  • Develop and manage relationships with influencers in the web development, design, creative and marketing space
  • Build and execute real-time content strategies that amplify community engagement, brand relevance and momentum
  • Establish KPIs and execute performance reports, analyzing social media metrics with actionable insights

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for purchasing templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, making it a strong alternative to options like WordPress. The goal of Webflow is to democratize web design, allowing anyone to create professional websites easily.

Company Stage

Series C

Total Funding

$325.8M

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

6%

1 year growth

22%

2 year growth

46%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for no-code platforms boosts Webflow's market potential.
  • AI integration in web design enhances user experience and streamlines processes.
  • Partnerships with Upwork and Contra expand Webflow's creative professional network.

What critics are saying

  • Competition from no-code platforms like Bubble and Wix is intensifying.
  • GreenSock acquisition may cause developer community backlash over GSAP's future.
  • Adobe partnership could create dependency risks affecting marketplace offerings.

What makes Webflow unique

  • Webflow enables web design without coding, appealing to non-technical users.
  • The platform offers a subscription model with diverse pricing plans for various needs.
  • Webflow's marketplace provides templates and design assets, enhancing user experience.

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Benefits

Competitive compensation

100% insurance coverage

401k & financial planning

PTO

Annual retreat & offsites

10% time to build skills

Commuter benefits

Vacation bonus

Office setup budget

Health & wellness stipend

Remote work reimbursements

Webflow subscription discount