Radisson Hotel Group

Runs hotel brands for travelers and property owners

Field Activation Marketing Manager - South Asia

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeGurugram, Haryana, IndiaNo salary listedIn-person

About the Job

Requirements

A bachelor's degree or equivalent in Advertising, Journalism, Public Relations/Communications, Marketing, or a similar field.
A minimum of 3 years of experience in a Consumer Public Relations or Social Media role.
Fluency in written and spoken English and knowledge of the local language.
Expert knowledge of Public Relations and social media, including staying up to date on the latest trends.
A strong network of local influencers, tastemakers, and journalists in the country.
Experience using social media management tools such as Sprinklr.
Knowledge and experience working with influencers.
Expertise in social entertainment formats, including written content, imagery, audio, and animation.
A creative mindset and a clear understanding of what makes great content.
Strong attention to detail.
Digital savvy.
Ability to collaborate with different departments.
Good organizational and prioritization skills, including navigating competing priorities and working with multiple hotels and stakeholders.

Responsibilities

Create and elevate in-hotel moments and events to maximize social media engagement and position hotels as vibrant social spaces in the local community.
Participate in the field team training program and regular digital and in-person engagement sessions, and ensure educational training and materials are available to hotel teams.
Promote Social Media and Consumer Public Relations activities to key stakeholders within hotels and the area.
Use the Group's internal social media app to collect content, engage with the field team community, and schedule hotel editorial calendars.
Support and create annual social media, Public Relations, and content activation plans for icon hotels in alignment with the Unit General Manager and budgets.
Build an activities calendar covering key events at the hotels and in the destination.
Organize local press events and influencer trips, including profile sourcing, event ideation, planning, and partner coordination.
Support development of opening plans for new hotels in the cluster.
Develop local partnerships aligned with each hotel's brand territories and the Group's partnership strategy.
Report monthly on defined hotel key performance indicators, including media clippings, influencer reach, and hotel social media engagement, and promote visibility of hotel activations within the internal Radisson community.
Develop content aligned with brand territories such as art, music, and gastronomy.
Identify and activate local content creators in line with the Group's creator strategy to develop content for hotels.
Engage hotel-cluster employees as Field Activation Champions to amplify hotel moments through content.
Maximize and integrate high-quality content, including on hotel and third-party websites, and make it available in the Group's asset library for broader distribution.
Source user-generated content from cluster hotels and build in-hotel signals, such as hashtag visibility, to encourage guest sharing.
Represent the brand and ensure hotels in the cluster remain on-brand and produced content is brand-compliant.
Curate locally relevant content briefs for the Group travel blog aligned with brand territories.
Drive social-first video production for the hotel cluster, taking social platform-specific video requirements into account.
Brief the Group's internal production agency to develop raw video content into on-brand formats.
Localize brand assets in coordination with area and corporate functional specialists so hotels can leverage campaigns and initiatives.
Identify locally relevant influencers to increase visibility locally and in hotel-cluster feeder markets, aligned with the Group's global influencer strategy and focused on long-term partnerships.
Manage influencer sourcing, relationships, and reporting using the dedicated influencer tool.
Run the influencer office for the hotel cluster and respond to incoming influencer requests.
Support hotel marketing teams or agencies with global creative brand Public Relations campaigns to elevate brands in line with defined territories and local activations.
Partner with local Public Relations agencies, where applicable, to build a network of local influencers, tastemakers, journalists, and key opinion leaders for key events at icon hotels.
Maximize partnership opportunities, including with tourism boards.
Act as Community Manager for the hotel cluster, co-managing hotel Facebook and Instagram channels.
Support hotel marketing teams or agencies in building an editorial content plan for the cluster in line with Group social media guidelines, with a focus on Instagram, including publishing and community engagement.
Ensure hotel social media presence is on-brand and audited according to defined social media guidelines.
Drive social-first content generation, partnerships, and influencer relations for the hotel cluster, with a focus on icon hotels.
Create content for the hotel cluster and ensure it is uploaded to the asset manager for distribution.
Support on-property marketing teams or agencies in creating and rolling out activation plans for icon hotels.
Lead creation and rollout of activation plans for new hotel openings within the cluster.
Build relationships with local influencers and content creators to increase hotel visibility and co-create content.
Support on-property marketing teams or agencies in managing hotel social media accounts, including Facebook and Instagram publishing and community engagement.
Activate defined brand territories through content, partnerships, and events within the hotel cluster.
Represent the brand and ensure hotels in the cluster and their digital presence are on-brand and content is brand-compliant.

Desired Qualifications

Experience in hospitality is a plus.

Job Description

The Field Activation Marketing Manager, South Asia is part of a network of PR and Social Media activators across Radisson Hotel Group responsible for elevating a cluster of hotels within a country through innovative social-first content generation and strong partnerships, engaging the local community, influencers and KOLs.

Bring hotel stories to life through content, partnerships and events for a cluster of hotels with a focus on icon hotel(s) as those which have the biggest impact for the company

Create and elevate in-hotel moments including events, to maximize engagement opportunities across Social Media and drive visibility for the hotels as vibrant social spaces within the local community
Actively participate in the training program for the field team and be part of regular digital and in-person engagement sessions together with ensuring educational training and material is readily available to hotel teams
Act as an ambassador for Social Media and Consumer PR within the company, promoting the benefit of these activities to key stakeholders within the hotels and area
Work with the Group’s internal Social Media app to collect content produced, engage with the field team community, and schedule hotel editorial calendars
Support and create an annual Social Media, PR and content activation plan for icon hotel(s) in alignment with Unit GM and Budgets
Build an activities calendar for all key events happening at the hotels and in destination
Organize local press events and influencer trips including profile sourcing, event ideation, planning and partner coordination (e.g. tourism board)
Support in developing a clear opening support plan for new hotels in the cluster
Develop relevant local partnerships in line with each hotel brand’s core territories such as art, music, gastronomy and the Group’s partnership strategy
Report monthly on defined KPIs per hotel including number of media clippings, influencer reach and hotel Social Media engagement, plus drive visibility of hotel activations within the internal Radisson community

Drive content generation for the cluster of hotels with a focus on icon hotel(s)

Develop content aligned to the defined territories by brand such as art, music, gastronomy
Identify and activate a local network of content creators in line with the Group’s overall creator strategy to develop and co-create exceptional content for the hotels
Engage employees within the hotel cluster to take on the role of Field Activation Champion to further amplify hotel moments through content
Ensure all high-quality content is fully maximized and integrated (for example into hotel website, 3rd party sites) and is made available within the Group’s asset library for broader distribution
Source User Generated Content from hotels in the cluster including building signals into the in-hotel environment to stimulate guest sharing (e.g. hashtag visibility)
Be the brand representative and ensure all hotels within the cluster are on-brand and that content produced is brand compliant
Curate locally-savvy content briefs for the group travel blog aligned to each brand’s territories
Drive social-first video production for the hotel cluster with a clear understanding of social platform differences when it comes to video requirements
Brief the Group’s internal production agency to develop raw video content into on-brand formats
Ensure localization of brand assets, working closely with area and corporate functional specialists to ensure hotels leverage campaigns and initiatives

Enhance visibility and awareness of the cluster of hotels with a focus on icon hotel(s)

Identify locally relevant influencers to drive visibility locally and within the hotel cluster’s feeder markets aligned to the Group’s global influencer strategy with a focus on long-term partnerships
Manage influencer sourcing, relationships and reporting with the dedicated influencer tool
Run the influencer office for the hotel cluster answering all incoming influencer requests
Support hotel marketing teams or agency with global creative brand PR campaigns where needed to elevate our brands in line with the defined territories and elevate the activations locally
In partnership with local PR agency (if any) to build a network of local influencers, tastemakers, journalists and KOLs to attend key moments and events at our icon hotel(s)
Maximize partnership opportunities including tourism boards

Manage the Social Media presence for the cluster of hotels

Act as Community Manager for the cluster of hotels co-managing hotel social media channels (Facebook and Instagram)
Support hotel marketing teams or agency in building an editorial content plan for the hotel cluster in line with the Group’s Social Media guidelines with a focus on Instagram including publishing & community engagement
Ensure hotel social presence is on-brand and audited as per defined Social Media guidelines

Key roles and responsibilities:

Drive social-first content generation, partnerships and influencer relations to bring the cluster of hotels to life and elevate our brand positioning, with a focus on icon hotel(s)
Create innovative content for the cluster of hotels and ensure all content uploaded to the asset manager to be accessible for distribution
Support on property marketing teams or agency in creation and roll out a full activation plan for icon hotel(s)
Lead creation and roll out a full activation plan for new openings within the Cluster
Forge relationships with local influencers and content creators to drive visibility for the hotels and co-create exceptional content
Support to manage on property marketing teams or agency within the hotel cluster to manage social media accounts (Facebook, Instagram) including community engagement and Publishing
Activate the defined brand territories through content, partnerships and events within the hotel cluster
Be the brand representative to ensure all hotels in the cluster are on-brand and content produced is brand compliant including digital presence

Qualifications

Competencies & skills requirements

Bachelor’s degree or equivalent in Advertising, Journalism, PR/Communications, Marketing or similar
Minimum 3 years in a Consumer PR or Social Media role
Experience in hospitality is a plus
Fluency in English – both written and spoken, and knowledge of the local language
Expert knowledge of PR & social media, always up to date on the latest trends
Must have a strong network of local influencers, tastemakers, and journalists in the country
Experience using tools for Social Media management (e.g. Sprinklr)
Knowledge and experience working with influencers
Expert in social entertainment formats from written & imagery to audio & animation
A creative mindset with a clear understanding of what makes great content
Strong attention to detail – a belief that details really matter
Digitally savvy
Positive energy
Highly collaborative - ability to work together with different departments
Good organizational and prioritization skills with ability to navigate competing priorities and work for multiple hotels and stakeholders

Additional Information

About the Company

Radisson Hotel Group

Runs hotel brands for travelers and property owners

Radisson Hotel Group connects travelers with hotels across Europe, the Middle East, Africa and Asia-Pacific, while helping property owners develop, brand and run lodging businesses. Its portfolio spans luxury and lifestyle hotels, upscale resorts and properties converted from independent hotels into branded destinations. Guests book through the group's channels and use its loyalty program, while owners partner through managed, franchised, leased or hybrid agreements. Its commercial systems support property management and hotel revenue optimization through shared technology and distribution. Its hospitality roots trace to Copenhagen's first SAS hotel in 1960, and the group is headquartered in Brussels, Belgium.

Company size: 10,001+
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: 1960

Recently Posted Jobs

Explore more opportunities at Radisson Hotel Group

See more jobs