Field Activation Marketing Manager - South Asia
No salary listed
Mid
Bachelor's
Gurugram, Haryana, India
In Person
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- A bachelor's degree or equivalent in Advertising, Journalism, Public Relations/Communications, Marketing, or a similar field.
- A minimum of three years of experience in a Consumer Public Relations or Social Media role.
- Fluency in written and spoken English and knowledge of the local language.
- Expert knowledge of Public Relations and social media, including current trends.
- A strong network of local influencers, tastemakers, and journalists in the country.
- Experience using social media management tools such as Sprinklr.
- Knowledge and experience working with influencers.
- Expertise in social entertainment formats, including written content, imagery, audio, and animation.
- The ability to create effective content.
- Digital proficiency.
- The ability to collaborate across departments.
- Organizational and prioritization skills to navigate competing priorities and work with multiple hotels and stakeholders.
Responsibilities
- Create and elevate in-hotel moments, including events, to maximize social media engagement and position hotels as vibrant local community spaces.
- Participate in the field team's training program and regular digital and in-person engagement sessions, and ensure educational training and materials are available to hotel teams.
- Promote Social Media and Consumer Public Relations activities to key stakeholders at hotels and in the area.
- Use the Group's internal Social Media app to collect content, engage with the field team community, and schedule hotel editorial calendars.
- Support and create an annual Social Media, Public Relations, and content activation plan for icon hotels in alignment with the Unit General Manager and budgets.
- Build an activities calendar for key events at the hotels and in the destination.
- Organize local press events and influencer trips, including profile sourcing, event ideation, planning, and partner coordination.
- Support development of an opening support plan for new hotels in the cluster.
- Develop local partnerships in areas such as art, music, and gastronomy, in line with each hotel's brand territories and the Group's partnership strategy.
- Report monthly on defined hotel key performance indicators, including media clippings, influencer reach, and hotel social media engagement, and promote hotel activations within the internal Radisson community.
- Develop content aligned with brand territories such as art, music, and gastronomy.
- Identify and activate local content creators to develop and co-create content for hotels, in line with the Group's creator strategy.
- Engage hotel cluster employees as Field Activation Champions to amplify hotel moments through content.
- Maximize high-quality content by integrating it into hotel websites and third-party sites, and make it available in the Group's asset library for broader distribution.
- Source user-generated content from hotels in the cluster and build in-hotel signals, such as hashtag visibility, to encourage guest sharing.
- Represent the brand and ensure hotels in the cluster and their content comply with brand standards.
- Curate locally relevant content briefs for the Group travel blog, aligned with each brand's territories.
- Drive social-first video production for the hotel cluster, taking social platform-specific video requirements into account.
- Brief the Group's internal production agency to develop raw video content into on-brand formats.
- Localize brand assets in collaboration with area and corporate functional specialists so hotels can use campaigns and initiatives.
- Identify locally relevant influencers to increase visibility locally and in hotel cluster feeder markets, aligned with the Group's global influencer strategy and focused on long-term partnerships.
- Manage influencer sourcing, relationships, and reporting with the dedicated influencer tool.
- Run the influencer office for the hotel cluster and respond to incoming influencer requests.
- Support hotel marketing teams or agencies with global creative brand Public Relations campaigns to elevate brands and local activations in line with defined territories.
- Work with local Public Relations agencies, where applicable, to build a network of local influencers, tastemakers, journalists, and key opinion leaders for key moments and events at icon hotels.
- Maximize partnership opportunities, including with tourism boards.
- Co-manage the cluster's hotel social media channels, including Facebook and Instagram, as Community Manager.
- Support hotel marketing teams or agencies in developing an editorial content plan for the hotel cluster in line with Group Social Media guidelines, with a focus on Instagram, including publishing and community engagement.
- Ensure hotel social media presence is on-brand and audited against defined Social Media guidelines.
- Drive social-first content generation, partnerships, and influencer relations to elevate brand positioning across the hotel cluster, with a focus on icon hotels.
- Create content for the hotel cluster and ensure it is uploaded to the asset manager for distribution.
- Support on-property marketing teams or agencies in creating and rolling out a full activation plan for icon hotels.
- Lead the creation and rollout of a full activation plan for new openings within the cluster.
- Build relationships with local influencers and content creators to increase hotel visibility and co-create content.
- Support on-property marketing teams or agencies in managing hotel cluster social media accounts, including Facebook and Instagram, community engagement, and publishing.
- Activate defined brand territories through content, partnerships, and events within the hotel cluster.
- Represent the brand and ensure hotels in the cluster are on-brand and their content, including their digital presence, complies with brand standards.
Desired Qualifications
- Experience in hospitality is a plus.
About the company
Radisson Hotel Group connects travelers with hotels across Europe, the Middle East, Africa and Asia-Pacific, while helping property owners develop, brand and run lodging businesses. Its portfolio spans luxury and lifestyle hotels, upscale resorts and properties converted from independent hotels into branded destinations. Guests book through the group's channels and use its loyalty program, while owners partner through managed, franchised, leased or hybrid agreements. Its commercial systems support property management and hotel revenue optimization through shared technology and distribution. Its hospitality roots trace to Copenhagen's first SAS hotel in 1960, and the group is headquartered in Brussels, Belgium.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
1960
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Simplify's Take
What believers are saying
- Owners keep adding properties: RHG signed and opened 160 hotels with 22,000-plus rooms in January-June 2026.
- Development includes internal moves: RHG's April 2026 report records 8.5 million learning hours and 40% internal hiring for 2025.
- India has a defined expansion target: July 2026's Vision 2030 set 500 hotels, versus 142 operating across 86 cities.
What critics are saying
- Contract security varies: RHG's available 2025 leased/managed-hotel data show 34% temporary no-fixed-hours employment and 18% outsourced workers.
- Hiring controls have uneven coverage: 2025 leased/managed-hotel data show under-half toolkit uptake; full audits covered 56 of 395 hotels.
- Compliance work extends beyond office hours: RHG's Bucharest role requires shifts, weekends and unannounced night audits.
What makes Radisson Hotel Group unique
- A larger hotel group controls RHG: Jin Jiang holds a majority stake.
- Owners often return with another property: about 65% of RHG's owners have more than one hotel with the group.
- The brand network spans many markets: RHG's portfolio covers more than 100 countries.
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