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The Role

We are looking for an Integrated Strategy Lead, SEA to drive cross-disciplinary strategy for leading brands across Southeast Asia. Based in Singapore, this role will connect brand, creative, media, and data around the customer, translating complex business challenges into cohesive strategic frameworks and unlocking growth opportunities in the AI economy.

The successful candidate will lead strategic thinking for regional pitches, help productise our strategy frameworks, and collaborate with specialist teams across the global .monks network. This is a full-time, permanent position.

What You'll Do

Integrated Strategy: Lead integrated strategies spanning brand, creative & content, media and data. Translate complex business and marketing challenges into clear strategic frameworks, customer journeys, propositions and briefs that teams can execute against. Move comfortably between brand-level thinking and the realities of digital platforms, social behaviour, media, data and emerging technology.
AI-First Strategy: Bring AI into both what we recommend and how we work. Use AI across research, insight generation, audience understanding, ideation and strategic development. Build a strong point of view on how AI is changing consumer behaviour, marketing and customer experience, and translate that change into practical opportunities for clients.
Cross-Functional Orchestration: Act as the strategic connective tissue across our capabilities. Bring specialists together around a shared understanding of the customer, the problem and the opportunity. Challenge siloed thinking and turn different specialist perspectives into one coherent client narrative.
Customer & Growth Strategy: Understand our clients' brands, customers, categories and competitive environments deeply. Look beyond the immediate brief to identify unmet needs, emerging behaviours and opportunities clients may not yet see. Translate these into strategies that create customer value, strengthen brands and unlock growth.
New Business: Lead strategic thinking for integrated pitches across Southeast Asia. Find the strategic unlock, simplify complexity and build compelling narratives that demonstrate the value of an integrated Monks offering. Represent our strategy capability confidently in pitches, workshops and senior client conversations.
Build the Capability: Help build and productise Integrated Strategy for Southeast Asia. Develop repeatable frameworks, methodologies, prompts and tools that improve the consistency, speed and quality of our strategic work. Contribute to client POVs, research, events and thought leadership that strengthen Monks' strategic profile in the region.

What You'll Bring

8+ years of professional experience in strategic planning or related disciplines within digital, social, creative, media, integrated agency, or consultancy environments.
Comprehensive foundation in brand and customer strategy, integrated with contemporary expertise in digital platforms, social behavior, media, and data analytics.
An AI-first approach, demonstrated through practical experience applying artificial intelligence within the strategic workflow and a deep understanding of how emerging technologies influence consumer behavior and brand marketing.
Proven capability to synthesize brand positioning, creative content, media channels, and data into a cohesive strategic narrative.
Strong commercial and customer acumen, with demonstrated aptitude for identifying strategic growth opportunities beyond the parameters of initial briefs.
Proven track record of leading or contributing to competitive pitches and new business pursuits, with the ability to define core value propositions and deliver compelling proposals under tight deadlines.
Demonstrated commitment to institutional capability building, with a focus on developing scalable frameworks, methodologies, and operational toolkits alongside project delivery.
Superior presentation, storytelling, and facilitation skills, with the ability to distill complex concepts, convey distinct perspectives, and influence cross-functional stakeholders without direct authority.
Highly collaborative, intellectually rigorous, and adept at navigating ambiguity within the Southeast Asian market landscape.

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About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4Capital plc, where our culture centers on how we show up for the work and for one another. That begins with the commitment to strive for mastery—taking deep pride in our craft and creating work that sets the bar. In everyday execution, we drive momentum by choosing bold action rather than waiting for certainty. Above all, our teams are stronger together, bringing diverse perspectives into a unified team that communicates with clarity, trust, and mutual respect.

This commitment to craft and innovation translates directly into widespread industry acclaim: Monks was named a Contender in The Forrester Wave™: Global Marketing Services and a leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies. It ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization (2025), Monks was also awarded Business Intelligence Group’s 2026 Excellence in Artificial Intelligence Award in the Human-Machine Interaction Team category. Additionally, Monks.Flow earned AI-based Marketing Solution of the Year at the 2026 AI Breakthrough Awards and a 2026 Global Generative AI Award in the Agentic Marketing Innovation category. Finally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

Monks

Integrated Strategy Lead

About the Job

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The Role

What You'll Do

What You'll Bring

About the Company

Monks

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