Director Search Engine Optimization

Business Overview 

KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

You will serve as the primary day-to-day client contact on a specific piece(s) of business. This role involves deep client vertical knowledge which leads to managing the account and developing and executing innovative search engine optimization (SEO) programs that address clients' strategic objectives. You will also be responsible for the development of strong SEO teams leading the execution of world-class SEO programs.

Responsibilities

• Lead SEO engagements for a major account.

• Act as a relationship liaison between the client, partner agencies, and the search practice.

• See projects through to the end, turning actionable recommendations into verifiable client ROI.

• Ramp up new clients as they are brought onboard to enable smooth transitions.

• Work with client business partners to upsell SEO and increase scope during annual planning.

• Ensure SEO gets a seat at the table when it comes to digital agency of record (AOR) RFPs.

• Partner with operations and finance teams to ensure profitable engagements.

• Collaborate with directors in other cities to maintain a consistent level of service internationally.

Required Skills & Experience

• Exceptional experience in online marketing, analytics, web development, and content creation; candidates who do not possess at least some SEO experience will not be considered. 

• Exceptional experience in growing, managing, and inspiring search teams with strong leadership abilities.

• Specific past experience with HTML is required.

• Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word.

• KINESSO does not require candidates to have a college degree

Desired Skills & Experience

• Ability to manage and prioritize multiple projects and tasks simultaneously.

• Proven ability to represent company philosophies and expertise to external parties.

• Continued enthusiasm towards the medium and the desire to constantly educate oneself.

• Consistent organizational skills, attention to detail, and accuracy when working with numbers.

• Understanding of the search industry including key players, vendors, and technologies

• Talent for gleaning insights from web analytics platforms (e. g. Adobe Analytics, Google Analytics)

• Proven ability to collaborate with and persuade team leads from other departments.

• Attention to detail and the ability to convey technical concepts to non-technical audiences.

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Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email [email protected].

Salary Range 150000 - 155000 USD