O

Okta

Secures digital identities for people and software

GTM Strategy & Activation - Pre and Post Sales Readiness

Product MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • At least 5 years of experience in product marketing, GTM strategy, sales engineering, solutions architecture, or professional services for a technical B2B product.
  • Strong expertise in messaging, positioning, personas, and competitive strategy grounded in customer experience.
  • Experience driving readiness across pre-sales and post-sales technical audiences.
  • Sufficient technical depth to learn quickly and explain complex concepts clearly, including agent identity, MCP, Cross App Access, and enterprise AI deployment.
  • Experience working directly with customers and deployment teams and turning real-world problems into scalable solutions.
  • A track record of influencing teams the candidate does not own and getting work adopted across an organization.
  • Strong presentation and facilitation skills, adapting communication for sellers, engineers, consultants, executives, and customers.
  • Strong judgment and prioritization, including knowing what to build, reuse, and when to push back.
  • Comfort operating in an early, rapidly changing market where products, pricing, competitors, and customer needs evolve quickly.
  • Willingness to travel for customer engagements, field events, QBRs, and partner sessions.

Responsibilities

  • Build the narrative, value proposition, proof points, and persona-specific stories sellers use in live deals.
  • Develop competitive positioning, objection handling, and talk tracks as the market evolves.
  • Equip SEs and FDEs with stories, scenarios, and technical depth to demonstrate Okta Secures AI credibly.
  • Ensure the field understands product launches, changes, and how to take them to market.
  • Partner directly with sellers and SEs to identify gaps in live deals and turn those insights into reusable solutions.
  • Work with FDEs and Professional Services to turn real deployment patterns into repeatable use cases, reference architectures, and playbooks.
  • Help systems integration and implementation partners deliver Okta Secures AI deployments to the same standard as Okta Professional Services.
  • Equip TAMs and CSMs with health signals, use-case expansion paths, and messaging for renewal and growth conversations.
  • Turn deployment and adoption outcomes into customer stories, proof points, and references that strengthen pre- and post-sales.
  • Bring deployment and adoption learnings back into product, roadmap, pricing, packaging, and GTM decisions.
  • Define what each audience needs to know and say while maintaining one consistent Okta Secures AI narrative.
  • Understand how buying and adoption decisions differ across CIO, CISO, CTO, developer, and technical audiences.
  • Help the organization win against competitors before the sale and defend the business after it.
  • Set the readiness bar for new products, releases, and pricing changes across the customer lifecycle.
  • Turn customer conversations, deployments, and outcomes into insights and proof the organization can use.
  • Measure impact on win rate, time to deployment, adoption, and expansion.
  • Join discovery calls, deal reviews, deployments, and post-sales conversations every week.
  • Work directly with FDEs to identify where customers get stuck and turn patterns into better positioning, playbooks, and deployment guidance.
  • Partner with sellers, SEs, consultants, TAMs, and CSMs to identify the highest-impact gaps.
  • Scale strategy and content through Sales Enablement, Partner Enablement, Dev Enablement, Customer Success, and Professional Services programs.
  • Bring customer signal into product, roadmap, pricing, packaging, and GTM decisions.
  • Deliver key sessions and develop field and partner leaders who can scale the message.
  • Track whether the work improves readiness, win rates, deployment speed, adoption, and expansion.

Desired Qualifications

  • Security or identity experience is a plus.

About the Company

Okta

Secures digital identities for people and software

Okta builds cloud identity software that controls how employees, customers, and automated systems access applications and company resources. Its single sign-on product lets people use one login across their work tools, while passwordless sign-in and additional identity checks protect accounts from stolen credentials. Administrators use its directory, access policies, and lifecycle tools to grant permissions when someone joins an organization and remove them when they leave. Organizations pay subscriptions based on the products they use and the identities they manage, with support included. Okta was founded in 2009 and is headquartered in San Francisco, California, United States.

Company size
5,001-10,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2009

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