Ads Product Marketing Manager

Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price. Within our Ads business, the Product Marketing team drives the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue.
 

As we expand from 5 to 14 markets in EMEA, we are looking for a Product Marketing Manager to join our Market Activation team within our Ads EMEA team. This role owns go-to-market execution and market activation for ad product solutions across the region, acting as the critical link between global product strategy and the realities of the EMEA market.
 

Key Responsibilities

• Lead the definition and development of go-to-market efforts across new ad product solutions in EMEA, and enhance existing offerings in close partnership with cross-functional stakeholders (ad product, commercialization, research, sales, consumer insights, measurement, policy, etc.).

• Act as a trusted partner to product and sales teams, building a feedback loop that channels regional customer and market input into global product development.

• Own the identification and execution of marketing needs to support ad products in-market — materials, demos, assets — that bring solutions to life clearly and compellingly for EMEA audiences.

• Channel regional insights and feedback to Global PMM and Product teams, serving as the strategic representative for the EMEA market in product development discussions.

• Collaborate cross-functionally (Comms, Ad Product, Ads Marketing) to ensure a consistent ads narrative across the region.

• Partner with Consumer Insights and Measurement teams to bring audience and industry insights into the development and positioning of new ad solutions.

• Navigate a complex, matrixed organization across global and regional teams — building relationships and influencing without direct authority.
   

What We're Looking For

• 9 or more years' experience in product marketing within digital advertising and/or B2B advertising

• Proven track record partnering cross-functionally on product strategy, positioning/narrative, and GTM launches.

• Advertising industry knowledge: strong understanding of the ad-supported streaming space and ad tech ecosystem.

• Strategic vision paired with strong project management and organizational skills — able to manage multiple priorities under tight timelines.

• Demonstrated ability to create detailed, actionable product briefs and market-facing narratives.

• Effective communication and storytelling skills, with comfort interpreting research data.

• Experience navigating matrixed, cross-geography organizations; able to build relationships and influence without formal authority.
   

Preferred Qualifications

• Experience with technical ad products such as data clean rooms and APIs.

• Programmatic and CTV experience.

• EMEA market experience outside of the EU5.