Full-Time

Account Executive

Posted on 8/28/2024

Madhive

Madhive

201-500 employees

Programmatic advertising for Connected TV campaigns

Data & Analytics
Consumer Software

Compensation Overview

$110k - $300kAnnually

Mid

New York, NY, USA

Category
Inside Sales
Sales & Account Management
Required Skills
Salesforce
Data Analysis
Requirements
  • 3+ years of digital advertising or traditional TV sales experience
  • Programmatic OTT/CTV knowledge required
  • DSP sales experience preferred
  • Deep understanding of the online advertising industry/ecosystem, specifically video & networks preferred
  • Strong knowledge of ad campaign metrics and analysis.
  • Excellent communication, presentation, and sales skills with a natural ability for consultative and solution-based selling
  • Ability to build strong relationships with clients and internal teams
  • Impeccable honesty, integrity, and strong work ethic
  • Experience uncovering new business opportunities through diligent prospecting
  • Highly organized and focused multi-tasker with strong attention to detail
  • You are able to creatively and strategically sell, with strong analytical and project management skills
  • Ability to travel at least 25% of the time to attend industry conferences and client meetings
Responsibilities
  • Continually build a deep understanding of video advertising and the Madhive platform
  • Ability to strategically position products externally to help drive revenue
  • Help drive both managed & self-service revenue across all verticals
  • Own and lead the sales process to enhance existing partnerships (through up-selling of products, services, and sales optimization)
  • Provide regular forecasts of your business
  • Meet and exceed revenue goals defined by your manager
  • Showcase the ability to get client-direct meetings to push forward partnership conversations
  • Prepare proposals and respond timely to online RFPs with a high degree of professionalism and quality
  • Work with Account Managers to ensure a seamless post-sales process
  • Prospect new business opportunities across a variety of client types
  • Track quarterly revenue and provide reporting to management
  • Work with cross-functional teams internally to ensure campaign success and growth of partnerships
  • Have the ability to look at a suite of video solutions (managed vs. self, exclusive data, custom creative) to determine which solution works best for your client
  • Work with product team to innovate and add required capabilities to the platform
  • Utilize industry knowledge and sales tools to research and prospect new accounts, identify key players, and generate interest in Madhive’s platform
  • Accurately manage all client information, opportunities, and sales activity in Salesforce
  • Conduct high-level discovery conversations and platform demonstrations with senior agency and client executives (C-Level, VP/Director)
  • Negotiate and obtain new MSAs and drive campaign activation in order to achieve and exceed sales quotas
  • Effectively communicate and collaborate with cross-functional teams (Product, Product Marketing, Sales, Client Success, Data Ops, Supply Ops, etc.)
  • Collaborate with the broader sales team on instances where existing managed service or supply-side partners desire programmatic activation

MadHive specializes in programmatic advertising for Connected TV (CTV), providing tools that help clients plan, execute, and measure their TV ad campaigns. The platform allows users to predict performance, create RFPs, and manage ad scheduling to target specific audiences effectively. What sets MadHive apart is its decisioning engine and data mapping capabilities, which enable precise targeting across all Over-The-Top (OTT) markets in the U.S. The company's goal is to empower clients to optimize their advertising strategies and achieve better results.

Company Stage

Late Stage VC

Total Funding

$298M

Headquarters

New York City, New York

Founded

2016

Growth & Insights
Headcount

6 month growth

9%

1 year growth

11%

2 year growth

43%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing CTV market as consumers shift from traditional TV to streaming services.
  • Frequence acquisition expands omnichannel services, enhancing advertising solutions.
  • Launch of local CTV marketplace for political ads opens new revenue streams.

What critics are saying

  • Competition from established CTV players like Roku and Hulu pressures market share.
  • Rapid privacy regulation changes may increase operational costs for data handling.
  • Integration challenges with Frequence could delay merger benefits.

What makes Madhive unique

  • MadHive integrates blockchain for secure, transparent ad transactions across platforms.
  • Its decisioning engine covers 100% of OTT markets in 210 US DMAs.
  • MadHive offers customizable solutions, allowing clients to use their own data and systems.

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