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State of North Carolina

Public sector employer delivering state services

Director of Public Affairs

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNew Bern, NC, USA$50.1k - $62.1k

About the Job

Requirements

  • A bachelor's degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution, and two years of experience in communications, public relations, or publicity work, or an equivalent combination of education and experience.
  • Experience in desktop publishing, using digital cameras, and editing paper and electronic presentations is preferred.
  • Experience making effective public presentations is preferred.
  • Must be available Monday through Friday, 8:00 a.m. to 5:00 p.m., with occasional evening, weekend, and holiday work as needed.
  • Must be able to stand and walk for extended periods.
  • Must have a valid driver's license issued in the United States or be able to obtain one within 90 days of employment.

Responsibilities

  • Plan and direct all marketing and tourism promotion to grow visitation and receipts for Tryon Palace.
  • Develop an annual marketing plan based on analysis of current audience trends, tourism industry demographic data, and information gained through surveys.
  • Develop and maintain media contacts, media mailings, and media email lists for ongoing dissemination of information about Tryon Palace and its programs and events.
  • Ensure the Tryon Palace image and branding meet the standard for signage, brochures, mailings, and related materials.
  • Manage the annual advertising and marketing budget.
  • Oversee venue rental policies, contracts, and fee structures.
  • Serve as spokesperson for tourism-oriented and promotional opportunities in radio, television, and newspaper interviews as directed by the Executive Director.
  • Supervise the graphic artist, social media marketing manager, and special events manager.
  • Oversee staff responsible for all special event rentals at Tryon Palace.

Desired Qualifications

  • Experience in desktop publishing, using digital cameras, and editing paper and electronic presentations.
  • Experience making effective public presentations.

About the Company

State of North Carolina

Public sector employer delivering state services

North Carolina State Government employs over 81,000 people across agencies and universities to deliver public services in areas like arts, transportation, IT, environment, public safety, and healthcare. Its offerings are public-sector careers and programs that serve residents and visitors. It differs from private competitors by being a state-run institution with a broad, unified mission and government-funded services, offering benefits and advancement within a public framework. The goal is to provide reliable public services, strengthen communities, grow the economy, invest in public schools, and raise middle-class incomes.

Company size
5,001-10,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Raleigh, NC
Founded
1789

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