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Impact Clients

Direct Response Supplement Copywriter - AI Avatars

Copywriting & Creative WritingPosted on Nov 10
Full-timeRemote in USA$2k - $3k /mo

About the Job

Requirements

  • Strong copywriting ability, particularly for short-form videos, direct-response marketing, or social media content.
  • Demonstrated ability to research viral content and understand why certain videos outperform others.
  • Excellent understanding of Instagram Reels, Facebook Reels, and short-form content retention.
  • Ability to write engaging scripts that communicate complex topics in simple, compelling language.
  • Strong research skills and an ability to identify interesting health and wellness topics from credible sources.
  • Understanding of persuasive writing, consumer psychology, curiosity-driven hooks, and effective calls to action.
  • Ability to produce scripts consistently at high volume without sacrificing quality.
  • Comfortable using AI tools to accelerate research, ideation, and writing while maintaining originality and accuracy.
  • Willingness to learn about supplements, affiliate marketing, and direct-response content monetization.
  • Strong attention to detail, ability to follow feedback, and willingness to iterate based on performance.
  • Excellent written English and the ability to work independently in a fast-paced remote environment.

Responsibilities

  • Research high-performing Instagram Reels, Facebook Reels, and other short-form videos in the health, wellness, longevity, and supplement markets daily.
  • Develop original short-form video scripts designed to generate strong hooks, watch time, engagement, shares, and supplement affiliate sales.
  • Write attention-grabbing openings that stop viewers from scrolling and make them want to watch the entire video.
  • Structure scripts with compelling introductions, curiosity, educational value, and natural transitions into product-related calls to action.
  • Understand promoted supplements, their ingredients, intended uses, consumer interests, and approved product positioning.
  • Develop educational and promotional content around health topics that naturally connects to relevant supplement products.
  • Optimize content for clicks, qualified product interest, and affiliate commissions, not just views.
  • Work closely with the AI avatar production team to ensure scripts translate into compelling final videos.
  • Review views, average watch time, engagement, clicks, and attributable sales to identify successful formats and improve future scripts.
  • Organize research, winning hooks, proven angles, and creative templates to help the team consistently produce high-performing content at scale.
  • Ensure health and supplement scripts avoid unsubstantiated medical claims, misleading representations, and prohibited claims while following applicable FTC guidance, affiliate disclosure rules, and platform policies.
  • Test different hooks, messaging angles, storytelling structures, and calls to action based on performance feedback.

Desired Qualifications

  • Experience writing viral Instagram or Facebook Reels that have generated 1M+ views.
  • Experience writing direct-response copy specifically for supplements, health, wellness, nutrition, or longevity products.
  • Proven track record writing social content that has generated measurable clicks, conversions, or affiliate revenue.
  • Familiarity with AI avatar platforms, AI video generation, or faceless content production.
  • Experience with supplement affiliate programs, Amazon Associates, or similar performance-based marketing models.
  • Understanding of Facebook and Instagram algorithms, retention metrics, and organic content distribution.
  • Experience writing comment-to-DM calls to action or using ManyChat-style automation workflows.
  • Familiarity with supplement advertising compliance, health-related advertising restrictions, and affiliate disclosure standards.
  • Experience creating high volumes of original content across multiple social media accounts.

About the Company

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