SF Fire Credit Union
Not-for-profit credit union for firefighters
Assistant Branch Manager
+ Annual incentive/bonus
About the job
- A high school diploma or general education degree (GED) is required, plus at least three years of related experience and/or training, or an equivalent combination of education and experience.
- The ability to perform each essential duty satisfactorily is required.
- The ability to multitask is required.
- The ability to work Saturdays with varying shifts depending on branch needs is required.
- The ability to read and comprehend verbal and written instructions is required.
- The ability to write business communications to members and employees is required.
- The ability to define problems, collect data, establish facts, and draw valid conclusions is required.
- The ability to reconcile member and general ledger accounts is required.
- The ability to calculate figures and amounts such as interest, dividends, and percentages and apply basic algebra concepts is required.
- The ability to operate a personal computer in a Windows environment is required.
- The employee must occasionally lift or move up to 25 pounds.
- The employee must be able to talk, hear, sit, stand, walk, use hands to handle objects or controls, reach with hands and arms, and adjust focus as required by the physical demands of the job.
- Monitor member communications received via postal mail.
- Maintain thorough knowledge of all Credit Union products and services and cross-sell appropriate products and services to maximize member relationships.
- Build relationships with members by completing tasks on or before assigned deadlines and anticipating needs.
- Take ownership of member issues, seek solutions, and ensure accurate transaction processing and dissemination of information.
- Contribute to a respectful and supportive team environment through positive workplace communication and dependable follow-through.
- Provide staff with training tools and resources necessary to achieve their personal development plans.
- Monitor membership volume to ensure timely assistance.
- Process authorized data changes at the membership and account levels.
- Complete assigned reports, tasks, and projects within established guidelines and timeframes as directed by the Branch Manager.
- Meet established individual and team sales and service goals.
- Notify the Branch Manager of service concerns by monitoring member volume and branch service levels.
- Maintain thorough knowledge of IRA, trust, UTMA, and business account products.
- Assist the Branch Manager with branch administration, including monitoring membership volume and patterns, managing staff scheduling, ensuring service standards are met, and handling escalated member issues.
- Serve as a loan funder.
- Monitor branch employees’ work quality and coach them to meet core values.
- Manage overall branch operations to provide members with an exceptional experience.
- Provide direction to staff for sales and service initiatives, including team coaching, motivation, and development of sales and service campaigns and strategies.
- Serve as a membership officer as required.
- Compile and analyze reports to identify trends for process improvements.
- Perform other work as requested by the Branch Manager.
- Oversee branch management in the absence of the Branch Manager.
- Serve as a Member Advocate as needed.
- Previous branch and managerial experience in a financial institution is preferred.
- Experience with Ultradata/FSP and Microsoft Office applications is preferred.
About the company
SF Fire Credit Union is a not-for-profit financial cooperative that serves firefighters and people who live, work, or study in San Francisco, San Mateo, and Marin counties. Its products include savings, checking, loans, and online banking, and services are delivered through branches and digital channels with a focus on member needs. The credit union is owned by its members, so profits go back to members through better rates, fewer fees, and improved services, rather than to external shareholders. Its goals are to protect members’ financial security, help them achieve financial success, and expand access to local financial services while prioritizing community engagement and public safety.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Santa Cruz, California
Founded
1951
Get referred to SF Fire Credit Union
See people who can refer or advise you
Simplify's Take
What believers are saying
- Kassab's June 2026 promotion follows stronger finances and a 2025 net income rebound to $8.2 million.
- 2025 promotional certificates stabilized deposits, cut funding costs over 40%, and improved net interest income.
- Finalytics.ai personalization and Noble Digital marketing sharpen member acquisition against larger Bay Area banks.
What critics are saying
- Mint Plaza closes February 28, 2026, shrinking San Francisco branch access.
- 2026 loans reached $1.07 billion against $1.45 billion deposits, exposing rate competition.
- Delinquent 60-plus-day loans hit $8.6 million in March 2026; credit losses can erase 2025 profits.
What makes SF Fire Credit Union unique
- Founded in 1951, SF Fire serves firefighters and Bay Area communities with cooperative ownership.
- Robert Kassab, hired in 2022, became CEO on June 24, 2026, preserving institutional continuity.
- 2025 annual report shows 10.4% net worth ratio and $1.6 billion assets.
Help us improve and share your feedback! Did you find this helpful?
Benefits
401(k) Company Match
Health Insurance
Vision Insurance
Dental Insurance
Life Insurance
Paid Holidays
Paid Vacation
Performance Bonus
Tuition Reimbursement
Professional Development Budget
Training Programs
Wellness Program
Gym Membership
Company News
SF Fire Credit Union names new CEO following Kathy Duvall's retirement. The $1.6 billion California credit union turns to its former finance chief after longtime leader Kathy Duvall stepped down, as the institution looks to build on decades of steady growth and community service. San Francisco Fire Credit Union has named Robert Kassab its new president and chief executive officer, formalizing a leadership transition that follows the retirement of longtime CEO Kathy Duvall. The announcement places Kassab, who joined the credit union as chief financial officer in 2022 and most recently served as interim CEO, at the helm of a financial cooperative with approximately $1.6 billion in assets. His appointment comes three months after Duvall concluded a 30-year career in the credit union industry, including nine years leading SF Fire Credit Union. In a LinkedIn post announcing her retirement, Duvall described serving as CEO as "one of the greatest honors of my career" and said she was proud of what the organization had accomplished alongside its employees, members and community partners. Founded in 1951 by San Francisco firefighters seeking a member-owned financial institution, SF Fire Credit Union has evolved into a full-service credit union serving residents throughout San Francisco, San Mateo and Marin counties while maintaining ties to its public-service origins. According to American Share Insurance data, the institution today serves roughly 73,000 members. The board's decision to elevate Kassab follows a period in which he played a central role in strengthening the organization's finances and helping shape its long-term strategy. As chief financial officer and later interim CEO, he worked closely with directors on initiatives intended to position the credit union for future expansion while maintaining its cooperative mission. "SF Fire Credit Union was built on the idea that people who serve their community deserve a financial institution that serves them back," Board Chair Brook Baker said in announcing the appointment. Story continued below... Free pamphlet. Red Shoe IQ: nFinia Business customer statistics report. For years, financial institutions assumed retail and business users were simply variations of the same digital persona. But a full year of behavioral data tells a different story. Insights from Tyfone Red Shoe IQ reveal that business users don't just use digital banking more, they use it differently. Download the full report to see what the data means for your digital strategy. "Robert embodies that commitment," Baker said. "He came into this organization, assessed what needed to be done, and delivered a transformational financial position that has strengthened every member's confidence in this institution." Kassab said his focus will be on building upon the groundwork established over the past several years rather than changing course. "SF Fire Credit Union has a 75-year legacy of doing right by its members, and I take that responsibility seriously," he said. "We've spent the last several years building a financial foundation that allows us to grow and serve our members in even more meaningful ways. Now we get to build on it. I'm proud of what this team has accomplished, and I'm excited about what will come next." SF Fire Credit Union's recent financial performance illustrates both the opportunities and challenges facing midsize cooperatives. The institution reported net income of approximately $959,000 during the first quarter of 2026. That followed full-year 2025 earnings of $8.2 million, reflecting a period in which management sought to reinforce the credit union's financial footing while continuing to invest in member services. For Duvall, the transition marks the close of a career spent largely within the cooperative financial sector. In her retirement announcement, she reflected on the relationships and shared sense of purpose that defined her time in the industry, writing that the experiences had shaped her both professionally and personally and expressing gratitude to those who had supported her journey. The succession also highlights a broader trend among community financial institutions, many of which are choosing experienced internal leaders to guide organizations through an increasingly competitive landscape rather than pursuing outside executives. "[Kassab] has earned the trust of this board and the respect of this organization, and we have no doubt that he is the right leader to carry SF Fire Credit Union into its next 75 years and beyond." - Brook Baker Board Chair San Francisco Fire Credit Union Ken McCarthy is manager of marketing communications at Tyfone, where he monitors the credit union industry and contributes to conversations shaping its future. He previously covered credit unions and community banking for American Banker and S&P Global Market Intelligence. He holds a journalism degree from Point Park University and has more than 15 years of experience covering financial services. He is also the author of three literary fiction novels.
Facing competition from larger banks, SF Fire Credit Union partnered with Noble Digital to differentiate and grow their customer base.
SF Fire Credit Union in San Francisco partnered with Bay Area fintech Finalytics.ai to create personalized digital experiences.
On February 28th, SF Fire Credit Union will be closing its Mint Plaza location.