Full-Time

Senior Applied AI Engineer

Posted on 10/31/2025

Invoca

Invoca

201-500 employees

AI-powered call tracking for marketers

Compensation Overview

$160k - $252k/yr

+ Bonus

No H1B Sponsorship

Remote in USA + 1 more

More locations: Remote in Canada

Remote

Category
AI & Machine Learning (2)
,
Requirements
  • Proven Experience: 5+ years of professional experience in Applied AI Engineering, ML Engineering, or a closely related role with a strong focus on building and deploying AI-powered products and applications.
  • Applied AI & Python Expertise: Advanced proficiency in Python and hands-on experience building applications with leading AI/ML frameworks (e.g., LangChain, LlamaIndex, CrewAI, PyTorch). You are an expert with data and ML libraries (e.g., Pandas, spaCy).
  • Production Generative AI Champion: Demonstrated success deploying and maintaining applications powered by LLMs and other generative models in a production environment.
  • Retrieval-Augmented Generation (RAG) Expertise: Deep, hands-on experience designing, building, and optimizing RAG pipelines. This includes expertise in vector databases (e.g., Qdrant, Pinecone, Weaviate), embedding strategies, and chunking techniques.
  • Agentic AI System Evaluation Expertise: Demonstrable experience with modern evaluation techniques for multi-step AI agents. You should be able to speak to the trade-offs of evaluating reasoning traces, tool usage, and final outcomes using frameworks like LangSmith, DeepEval, Ragas, TruLens, or custom-built solutions.
  • Prompt Engineering & In-Context Learning: Demonstrable skill in designing, testing, and optimizing complex prompts and few-shot examples to maximize model performance for specific tasks.
  • Fine-Tuning Proficiency: Experience in fine-tuning foundation models for specific downstream tasks, with a clear understanding of when to fine-tune versus when to use in-context learning or agentic approaches.
  • Scalable Model Serving: Advanced proficiency with API-driven frameworks for accessing and serving self-hosted foundation models (e.g., AWS SageMaker/Bedrock, Databricks Model Serving, TGI, vLLM), focusing on building resilient, scalable, and optimized integrations.
  • Performance and Cost Optimization: A proven ability to optimize AI systems for low latency and high throughput. You have experience with techniques like model quantization, caching strategies, and infrastructure choices to manage and reduce operational costs.
  • MLOps for AI Systems: Intermediate proficiency with MLOps tooling (e.g., MLFlow, Arize), and best practices for CI/CD, monitoring, and maintenance of complex AI systems.
  • Educational Foundation: Bachelor's Degree in Computer Science, Engineering, Statistics, or a related field (or equivalent practical experience). An advanced degree (Master's or Ph.D.) is a strong plus.
Responsibilities
  • Architect and Deploy Applied AI Systems: Design, build, and deploy scalable, production-grade applications using foundation models and other advanced AI techniques to directly influence product performance and efficiency.
  • Engineer Advanced RAG and Agentic Systems: Go beyond basic implementation. Engineer robust Retrieval-Augmented Generation (RAG) pipelines and multi-step agentic workflows that can reason, use tools, and solve complex problems.
  • Contribute to Agentic AI System Evaluation: Establish and manage rigorous evaluation frameworks for complex AI agents. You will go beyond simple response quality to assess the entire agentic process, including the validity of reasoning steps, correctness of tool use, task completion rates, and overall robustness.
  • Excel in Prompt Engineering and Optimization: Craft, test, and manage sophisticated prompt chains and templates to ensure optimal performance, reliability, and cost-effectiveness from our AI models.
  • Build for Scale and Reliability: Develop resilient serving architectures that seamlessly integrate Large Language Models with enterprise systems, ensuring high availability and performance.
  • Champion MLOps for Applied AI: Develop and maintain sophisticated MLOps and CI/CD pipelines tailored for the unique challenges of generative AI, including prompt versioning, RAG pipeline management, and continuous evaluation of agent behavior.
  • Translate Business Needs into AI-Powered Solutions: Work as a strategic partner to product and engineering teams, deeply understanding customer challenges and translating them into innovative, viable, and impactful AI features.

Invoca provides a software-as-a-service platform for AI-powered call tracking and conversational analytics aimed at marketers and sales teams. The platform collects data from customer phone calls and analyzes conversations to extract actionable insights that inform advertising and sales strategies. It integrates with a wide range of marketing and sales tools (Google Ads, Microsoft Advertising, Facebook, Adobe Experience Cloud, Google Analytics, Instagram, Salesforce, etc.), enabling businesses to connect offline call data with online data for a unified view of their campaigns. Unlike general marketing tools, Invoca focuses specifically on capturing and understanding conversational data from calls and turning it into first-party insights. The company’s goal is to help customers optimize their advertising spend, improve customer acquisition, and increase ROI by making data-driven decisions based on phone conversations.

Company Size

201-500

Company Stage

Series F

Total Funding

$199.8M

Headquarters

Santa Barbara, California

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • AI Voice Agent beta launching summer 2026 captures 40% unanswered calls, unlocking massive conversion upside.
  • Symbl.ai acquisition adds agentic AI capabilities to orchestrate buyer journeys across voice, SMS, and digital.
  • Agency Partner Network with Starcom and dentsu X drives enterprise adoption and DIRECTV-level ROI proof.

What critics are saying

  • OpenAI integrates native call attribution into ChatGPT Ads, eliminating Invoca's unique value proposition.
  • AWS and Google embed free conversation intelligence into contact center platforms, commoditizing Invoca's SaaS model.
  • Customer concentration in Fortune 500 healthcare and telecom creates 5-10% ARR cliff risk from single churn.

What makes Invoca unique

  • Only platform attributing offline phone and SMS conversions back to ChatGPT Ads and CTV campaigns.
  • AI agents pre-trained on brand-specific customer conversations for immediate, personalized performance.
  • Closed-loop attribution connecting every call outcome to originating marketing campaign and keyword.

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Benefits

PTO

Medical, dental, & vision coverage

Mental well-being & EAP

Paid family/medical leave

Invacation (sabbatical)

Wellness subsidy

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

0%
PR Newswire
Mar 31st, 2026
Invoca launches AI agents to convert high-intent buyers and close marketing's revenue gap

Invoca has launched expanded AI agent capabilities, including an AI voice agent designed to convert marketing-driven demand into revenue. The platform addresses a critical gap where nearly 40% of inbound calls go unanswered and up to 85% of online transactions are abandoned. The AI Voice Agent captures caller intent using digital journey data and qualifies leads before routing them appropriately. The AI Messaging Agent engages leads instantly via SMS after web form submissions or missed calls, operating 24/7 to book and manage appointments automatically. Invoca's AI is trained on each brand's own customer conversations and first-party data, rather than generic models. The AI Messaging Agent is available now, whilst the voice agent launches in beta this summer. The company has raised $184 million from investors including Upfront Ventures and Salesforce Ventures.

Retail Dive
Mar 31st, 2026
New Invoca AI Agents give marketers unprecedented power to convert demand into revenue.

New Invoca AI Agents give marketers unprecedented power to convert demand into revenue. Marketers can now engage, qualify, and convert high-intent buyers through AI-powered conversations across every channel. March 31, 2026 Press Contacts Allison Champion 1 (844) 686-5738 SANTA BARBARA, Calif. - Invoca, the AI-powered leader in revenue execution, today announced its expanded AI agent capabilities, including the first AI voice agent powered by the full buyer journey and designed to solve one of marketing's most expensive blind spots: the paid media investment that drives demand but never makes it to revenue. Marketers spend billions to drive demand, only to lose a staggering amount of it as buyers take the next step toward conversion. Nearly 40% of inbound calls never reach a person, and up to 85% of online transactions are abandoned. Modern buyers won't wait. They expect the instant, intelligent answers they get from AI platforms, and if a brand can't deliver, a competitor will. Until now, marketers have struggled to respond at the speed and scale buyers demand. To close that gap, Invoca has expanded its AI agent capabilities across voice and SMS, ensuring the demand marketers pay to generate actually converts across every channel where buyers engage. AI agents give marketers something they've never had before - direct control over how the demand they generate actually becomes revenue. AI Agents Built for the Moment Buyers Reach Out Invoca's newly unveiled AI Voice Agent brings real-time intelligence to live phone conversations by: * Capturing caller intent using digital journey data (ad clicked, pages visited) before the conversation begins * Qualifying leads and routing high-intent callers to the right agent, deflecting non-lead calls from revenue teams * Connecting every call outcome back to the marketing source that drove it Invoca is also expanding its AI Messaging Agent, now engaging buyers wherever they stall in the journey, from a web form they just filled out to an unanswered call. With research showing that contacting a lead within the first minute increases conversion rates by 391%, Invoca's AI Messaging Agent makes that speed possible at scale, 24/7 by: * Engaging leads instantly via SMS after a web form submission or missed call before the lead goes elsewhere * Coming pre-trained on a brand's highest-converting conversations, so it performs from day one * Booking, managing, and rescheduling appointments and callbacks automatically, so no opportunity slips away before a live agent connects "AI agents are about to do for conversion rates what Smart Bidding did for paid media - it's the biggest breakthrough for revenue growth we've seen in years," said Gregg Johnson, CEO, Invoca. "For the first time, marketers have the power to control both sides of the funnel. The brands that get there first will convert demand their competitors are losing." AI You Can Trust. Revenue You Can Count On. Unlike generic AI models trained on someone else's customers, Invoca's AI is trained on each brand's own customer conversations and first-party data, so it reflects how their buyers actually think, search, and buy, and how their best agents close them. That means every interaction is powered by the complete buyer journey: the campaigns and ads that drove demand, the pages visited, the intent signals generated along the way. The result is personalized, conversion-ready responses. Because every outcome feeds into Invoca's platform, marketers can continuously optimize both their paid media investments and conversion performance. "Because Invoca already had our conversation data, the AI Messaging Agent was trained and ready to go almost immediately, and it just keeps getting smarter," said Jody Farmer, CMO, U.S. Gold Bureau. "It's already learned to handle distinctly different customer types in just the few weeks we've been live. We were skeptical that we could get an AI SMS agent up and running quickly, but Invoca had us testing within two days and fully live in two weeks. With other vendors, that process can take months." The AI Messaging Agent is available now, and the AI Voice Agent launches in beta this summer. Invoca will showcase its latest AI advancements at Adobe Summit, April 20-22, in Las Vegas. Marketers attending the show can visit Invoca at booth #748 to see how AI agents convert every click, call, and text into revenue. Learn more at invoca.com/adobesummit26. More Information: * Learn how AI agents are giving marketers more data, more power, and more control: www.invoca.com/blog/invoca-ai-gives-marketers-more-control-over-the-buying-journey * Learn about how AI agents turn high-intent interactions into revenue: www.invoca.com/blog/invocas-new-ai-agents-turn-high-intent-interactions-into-revenue * For more information about Invoca's AI agents, visit: https://www.invoca.com/product/ai-agents Invoca is an AI-powered revenue execution platform that connects marketing, commerce, and contact center teams to orchestrate seamless buyer journeys and turn every interaction into measurable, profitable growth. The Invoca platform features deep integrations with leading technology partners, enabling revenue teams to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales. Invoca's AI vision centers on using trustworthy, first-party data to deliver AI that is intelligent, authentic, and empathetic - connecting digital and human experiences to build lasting customer relationships. Top consumer brands, including Mayo Clinic, Mutual of Omaha, and Verizon, rely on Invoca to power profitable growth. Invoca has raised $184M from leading investors, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com. Media gallery

MarTech360
Jan 21st, 2026
Invoca Adds New Integrations with Reddit Ads and LinkedIn Ads to Power Better Revenue Outcomes

Invoca adds new integrations with Reddit Ads and LinkedIn Ads to power better revenue outcomes. By News Desk On Jan 21, 2026 Invoca, the leader in revenue execution, announced new integrations with Reddit Ads and LinkedIn Ads, expanding its industry-leading solution for social advertising. With these new integrations, marketers and their agency partners can now connect how their Reddit and LinkedIn ads drive leads, conversions, and revenue at their contact centers and business locations. These additions build on Invoca's social ad platform integrations with Facebook, Instagram, TikTok, Snapchat, and Pinterest and further the company's mission of helping CMOs maximize the revenue impact of media spend across every marketing channel. Powered by AI, Invoca helps businesses make smarter marketing optimizations and target the right consumers with the right ads at the right time. "Invoca is unique in capturing revenue-generating conversations driven by social advertising and tying those conversions back to campaigns, audiences, and spend," said Nathan Ziv, SVP of Product Management at Invoca. "Our AI turns unstructured phone and SMS conversations into powerful first-party data that marketing teams can activate across their ad platforms to optimize spend, prove impact, and grow revenue faster." Social advertisers face increasing pressure to prove revenue impact. As social media budgets expand across a growing number of ad platforms, marketers are under pressure to prove which campaigns drive real business outcomes - including sales and appointments, and especially those that occur offline at contact centers and business locations. But most measurement solutions stop at clicks and form fills, leaving teams without visibility into the true revenue impact of their social spend. First-Party data to power better social advertising performance. Powered by AI, Invoca captures and analyzes customer conversations driven by social ads, then attributes those outcomes back to the right channels, campaigns, and ads. This expansive view empowers marketers to move beyond surface-level metrics like clicks and impressions and optimize their entire paid social strategy based on true conversion quality and revenue impact. By bringing Reddit Ads and LinkedIn Ads into the same measurement and optimization framework as Facebook, Instagram, TikTok, Snapchat, and Pinterest, Invoca enables marketers to make faster, smarter decisions across their entire social advertising strategy: * End-to-end performance visibility: Connect campaign performance across Reddit, LinkedIn, and all major social platforms to leads, appointments, and revenue - online and offline. * Conversion-based optimization across channels: Use AI-driven conversion insights to inform bidding, budgeting, and messaging decisions across your entire paid social mix. * Conversation-based audience targeting: Turn consumer conversations into structured first-party data to retarget leads, suppress non-leads and conversions from seeing ads, and build more powerful lookalike audiences. * Simple, no-code integrations: Activate and manage all supported social platforms directly within Invoca without engineering resources.

HiTechNectar
Sep 24th, 2025
Invoca Launches New AI Solution for Agencies and Marketing Teams to Connect TV and Video Advertising to Revenue

Invoca launches new AI solution for agencies and marketing teams to connect TV and Video advertising to revenue.

PR Newswire
Jun 17th, 2025
Invoca Appoints Bhavin Merchant As Svp Of Corporate Development To Accelerate Growth And New Market Expansion

Fresh from the Symbl.ai acquisition, Merchant will lead MA and corporate investments to deepen Invoca's leadership in revenue execution.SANTA BARBARA, Calif., June 17, 2025 /PRNewswire/ -- Invoca, the AI-leader in revenue execution platforms, has appointed Bhavin Merchant as Senior Vice President of Corporate Development. Building on Invoca's recent acquisition of Symbl, Merchant will lead growth initiatives that include mergers and acquisitions, corporate investments, and new market expansion to drive continued growth and solidify Invoca's position as the category leader in revenue execution. As AI fundamentally reshapes how businesses connect with customers, from marketing and commerce to contact center operations, companies are seeking guidance to navigate this transformation. Merchant will help Invoca identify and pursue strategic growth opportunities across new markets, building on the enhanced AI capabilities the company gained through its recent integration of Symbl.ai's advanced conversational AI technology. Together, these strategic moves strengthen Invoca's ability to lead brands through the evolution from traditional digital experiences to AI-driven revenue execution

INACTIVE