Full-Time

Senior Product Marketing Manager

Posted on 11/19/2024

Checkr

Checkr

1,001-5,000 employees

Provides background check services for employers

Data & Analytics
Consulting

Compensation Overview

$183.5k - $215.9kAnnually

Senior

San Francisco, CA, USA

Hybrid work environment; expected to work from the office 2 to 3 days a week.

Category
Product Marketing
Product
Required Skills
Market Research
Data Analysis
Requirements
  • 6+ years of B2B product marketing experience, with experience marketing a portfolio of software products
  • Prior experience bringing new solutions to market as part of a B2B SaaS company
  • Strong experience enabling customer-facing teams sell to mid-market and enterprise companies
  • Natural storytelling skills with a gift for writing and the ability to create compelling content that speaks to customer pain points
  • Proven ability to be a voice of the customer with significant experience leading research and competitive analysis to influence GTM strategy and product roadmaps
  • Strong project management skills, ability to inspire cross-functional teams (from an executive-level to individual contributor-levels), spearhead complex plans, and present with ease to wide-ranging audiences, including internal stakeholders, webinars, trainings, and industry events
  • Proven self-starter with a bias for action and can-do attitude to get things done and deliver positive business impact
  • Highly effective listening and critical thinking skills with deep customer empathy
  • Ability to thrive in fast-paced work environments, juggle multiple initiatives successfully, and show adeptness at leveraging data to inform recommendations
Responsibilities
  • Develop the high-level product positioning and messaging for Checkr products, with focus on our criminal search products, our motor vehicle record search products, and possibly other product areas
  • Drive the go-to-market strategy for your products, and lead the end-to-end product launch process, managing cross-functional implementation and post-launch measurement, demonstrating impact
  • Understand and support our sales channels; train teams on the problems we solve for our buyers in this segment; develop internal tools and external collateral and enable them on how and when to use it – playbooks, talking points, and presentation decks
  • Conduct customer and market research to support the overall go-to-market strategy, identify new business opportunities, conduct pricing analysis, and assess market demand
  • Be a key enablement partner on our product and competitive differentiation, creating deliverables such as product overview decks, competitive battlecards, and messaging guides
  • Work with the product team to inform and influence the product strategy and roadmap, based on market demand, competitor intelligence, and customer insights

Checkr provides background check services primarily for businesses, staffing agencies, and recruiters. Their platform allows clients to conduct thorough background screenings to verify potential employees' histories, which is especially important in high-risk industries. The service operates on a software-as-a-service (SaaS) model, where clients subscribe to access a user-friendly dashboard and various features that help manage the background check process efficiently. Checkr also offers educational resources to promote fair hiring practices. Unlike many competitors, Checkr includes solutions like Checkr Assess, which can significantly reduce talent acquisition costs. The company's goal is to help businesses hire trustworthy employees while ensuring compliance and promoting fair hiring practices.

Company Stage

Series E

Total Funding

$535.1M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-1%

2 year growth

13%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for fair hiring practices boosts Checkr's market expansion opportunities.
  • Remote work trends drive demand for digital background checks, benefiting Checkr.
  • Partnerships with gig platforms offer growth opportunities for Checkr's scalable solutions.

What critics are saying

  • Layoffs may impact Checkr's operational capacity and service delivery.
  • A 32% workforce reduction could challenge Checkr's ability to meet client demands.
  • Catalyst program may divert resources from Checkr's core business operations.

What makes Checkr unique

  • Checkr uses AI and machine learning for faster, accurate background checks.
  • The company offers a SaaS platform with user-friendly dashboards and compliance resources.
  • Checkr's Catalyst program supports hiring workers with criminal records, promoting fair hiring.

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Benefits

A fast-paced and collaborative environment

Learning and development allowance

Competitive compensation and opportunity for advancement

100% medical, dental, and vision coverage

Up to 25K reimbursement for fertility, adoption, and parental planning services

Flexible PTO policy

Monthly wellness stipend, home office stipend

INACTIVE