Performance Marketing Manager
Confirmed live in the last 24 hours
Empower

51-200 employees

Offers instant funding, personalized savings, and low-cost credit
Company Overview
Empower is a leading fintech company that provides a comprehensive suite of financial tools, including instant access to funds, personalized savings plans, and low-cost borrowing options, setting it apart from competitors. Its unique focus on expanding fair credit access and financial security, coupled with its ability to help members build a positive payment history, demonstrates its commitment to customer-centric solutions. The company's culture fosters technical advancement, industry leadership, and a competitive edge, making it an attractive place to work.
Fintech

Company Stage

Series B

Total Funding

$1.8B

Founded

2016

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

12%

1 year growth

43%

2 year growth

112%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Mergers & Acquisitions (M&A)
Marketing
Excel/Numbers/Sheets
CategoriesNew
Finance & Banking
Growth & Marketing
Requirements
  • Proven ability to create, manage, and optimize paid growth campaigns on Meta and TikTok
  • Track record of paid growth experimentation and experience managing monthly budgets of $500,000+
  • Proficient in Excel and Google Sheets
  • Knowledge of the ad-tech stack for mobile acquisition, including tracking and measurement (MMP & SKAdNetwork), bid management, and attribution
  • Experience developing a strong creative pipeline for advertising
  • Ability to build reports and pull data with minimal support
  • Able to work independently and meet deadlines
Responsibilities
  • Develop and execute paid acquisition strategies and campaigns to drive cost-efficient acquisition of marketing qualified leads
  • Analyze and report on campaign, ad set, and creative performance to translate data into actionable insights and recommendations to achieve team KPIs
  • Design and launch statistically sound A/B tests to prove the effectiveness of marketing tactics and creative assets
  • Manage the ad creation process from start to finish, including organizing creative brainstorms, writing creative briefs, and launching campaigns
  • Develop new creative concepts and value propositions to improve advertising effectiveness and reach qualified new customers
Desired Qualifications
  • Experience with other social media platforms
  • Experience with other digital advertising channels
  • Experience in the financial technology industry