Product Marketing
About the job
- At least 5 years of experience in product marketing, growth-focused content marketing, messaging, or a similar field at a fast-paced B2B SaaS company.
- Strong copywriting, messaging, and positioning instincts, with the ability to stand out in competitive markets.
- Proven ability to create high-impact assets across formats, including landing pages, social ads, sales decks, email campaigns, and case studies.
- Experience turning customer insights into narratives that resonate with buyers and help go-to-market teams win.
- Ability to test, measure, and optimize using data.
- Own positioning and messaging strategy by conducting market and user research and translating insights into narratives that differentiate the company across channels and lifecycle stages.
- Write high-converting copy for landing pages, ads, emails, social media, and web content to move prospects through the funnel.
- Drive go-to-market for launches, educate customers, drive adoption, and turn features into compelling stories.
- Create sales enablement assets, including pitch decks, one-pagers, case studies, return-on-investment calculators, and competitive positioning materials.
- Produce product marketing materials, including demos, launch assets, and customer stories.
- Run experiments and optimize campaigns, messaging, and lifecycle flows using performance data.
- Exceptional storytelling skills that bring clarity and emotion to complex ideas.
- Ability to collaborate seamlessly with Product, Sales, Leadership, and other Marketing functions.
- Resourcefulness, adaptability in ambiguity, and a strong ownership mindset.
About the company
Shapes provides an AI-native People Operating System (PeopleOS) that consolidates HR, IT, and Finance tools into one adaptable platform. It automates complex HR processes such as onboarding, performance management, time tracking, payroll reporting, compensation, and people analytics. The system learns from each organization’s needs, allowing modular apps or custom workflows built with Shapes’ SDK, and enables AI agents for employee tasks while HR teams manage reviews and generate insights without switching tools. Shapes differentiates itself by being adaptive and AI-driven, offering a single central system with data centralization, workflow automation, and the ability to customize through modular apps and developer capabilities. Its goal is to streamline people operations, reduce tool fragmentation, and provide actionable analytics across the entire workforce.
Company Size
51-200
Company Stage
Series A
Total Funding
$15M
Headquarters
New York City, New York
Founded
2022
Get referred to Shapes
See people who can refer or advise you
Simplify's Take
What believers are saying
- Shapes lists hundreds of customers across 79 countries and 14 industries.
- July 2026 feature velocity signals strong execution and customer-driven expansion.
- G2 reviewers praise usability and support, supporting faster adoption inside lean HR teams.
What critics are saying
- Rippling, HiBob, BambooHR, and Personio offer familiar HRIS alternatives with broader market trust.
- Only 35 G2 reviews and a 4.6 score leave product-market depth unproven.
- If Shapes misses payroll-grade reliability, customers will revert to incumbent systems quickly.
What makes Shapes unique
- Shapes rebranded from DreamTeam in December 2025 with $24M backing from Entrée Capital.
- Public pricing at $8 to $12 per seat undercuts heavyweight HR suites.
- July 2026 releases show modular apps, webhooks, compensation, and eSign in one system.
Help us improve and share your feedback! Did you find this helpful?