Full-Time
Online discussion platform with user communities
No salary listed
London, UK + 2 more
More locations: Hamburg, Germany | Berlin, Germany
Hybrid
Hybrid role; some in-office days. Berlin or Hamburg preferred; Amsterdam and London considered.
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Reddit operates as a global online platform of communities where users post, vote, and discuss content around shared interests. People create and participate in topic-based “subreddits,” and the platform’s upvote/downvote system determines what content rises to visibility. Content flows from user-generated posts, comments, and conversations, while the business model relies on advertising revenue, premium memberships, and virtual goods (Reddit Coins). The platform differentiates itself through its large, diverse communities and explicit voting mechanism that rewards engaging, relevant discussions and fosters authentic interactions. Reddit’s goal is to help people connect through open discussions across a wide range of topics, while monetizing the activity through ads, memberships, and digital goods.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2005
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Comprehensive health benefits
Flexible unlimited vacation days & monthly global wellness days
Family planning funds & 4+ months paid parental leave
Personal & professional development funds
Paid volunteer time off
Workspace & home office benefits
Reddit introduces mandatory age verification for EU teens accessing NSFW content. * Reddit will require European Union users under 18 to verify their age before viewing mature or NSFW content. * The platform locks the highest privacy settings for younger teens aged 13 to 15, while older teens get more control. * These new rules comply with strict European digital laws, this also matches similar safety moves by other social media apps. Reddit is changing how it handles young users in the European Union to keep them away from adult material. The company revealed its plans through an email it sent to EU users this week. It mentioned the update of its age verification and account privacy features. According to Reddit, these new changes took effect from June 24, 2026. The new rule requires some accounts to verify that they are an adult before accessing restricted subreddits by flagging those accounts. How the new age checks work. Reddit will use special automated software to estimate the age of its users. If the tool thinks a user is under 18, it will block them from mature communities until they provide real proof of their age. The company currently points users to its help center page for future updates on the verification steps, but it has not released full details. This strict rule only affects users living inside the European Union for now. Anyone who chooses to skip the verification process can still use the rest of Reddit completely normally, but the app will hide all adult spaces from them. This system runs on algorithms that track users' past behavior and texts to determine if they may be underage. As a result of this new policy, thousands of users in Europe will receive age warnings once they open the app after this deadline. Account restrictions have become more common on Reddit; users have reported their accounts being locked over security concerns, requiring verification to regain access. Reddit claims that this is necessary for the protection of minors from graphic and inappropriate content. The company intends to roll out the verification interface smoothly so that adult users do not face annoying delays while browsing their favorite forums. Many community moderators are currently waiting for more guidance from Reddit management on how this will affect subreddit traffic. While many of the NSFW communities depend on continual clicks from their members to remain active, the age gates may drop engagement numbers temporarily. Safety advocates support the move. They believed that it's more important to protect minors from adult content than what an adult user could miss out on. Strict privacy controls for teenagers. The update also changes how teen accounts operate by automatically turning on the highest security levels. The company has set and permanently locked the default safety settings of users between the ages of 13 and 15. They cannot change the settings by themselves. The same default safety settings also apply to users who are 16 or 17 years old. However, the platform gives these older teens the freedom to change their preferences and open up their accounts later if they want. All of these automatic settings prevent strangers from initiating conversations with the younger teens. Also, they make their profiles more difficult to appear on search results. This approach helps to keep minors safe from harmful activity while still giving young adults some independence as they grow older. Specifically, by restricting direct messages to minors, Reddit aims to reduce the ability of dangerous individuals to prey on minors over the site. Furthermore, the system will hide these teenage profiles from public search engine indexing entirely. This means that an outside observer cannot simply look up a teen's username on Google to find their Reddit posts. The platform wants to create a digital sandbox where teens can explore hobbies without leaving a permanent, easily searchable public footprint. Parents and educators have frequently asked for these kinds of hard safety boundaries on major web platforms. Younger teens often lack the experience to navigate complex privacy menus on their own. This means making the maximum-security setting mandatory removes the burden from them. Older teens still get a taste of digital autonomy, but they must consciously choose to lower their guards. Compliance with rising European regulations. European lawmakers are pushing tech companies hard to create a safer digital environment for children. The EU Digital Services Act forces massive internet platforms to actively find and stop potential dangers to minors on the web. By launching these security updates, Reddit joins other social media giants like Meta and TikTok that already use age-appropriate settings. While some digital rights critics express concern about the sharing of sensitive personal identification documents on the online platform. Reddit has yet to reveal how it will protect that data or what its retention period will be. It may release more concrete and detailed enforcement information as the summer deadline approaches. The European continent still faces the debate of digital privacy against child online safety. Though almost everyone recognizes the need to protect children from explicit content, privacy supporters kick against the disclosure of private data. They stressed the importance of preserving people's right to privacy while abiding with Reddit's age verification. Many highlight the risk of uploading government-issued IDs as identification documents, as they are essentially honeypots for hackers. In the event of a data breach, these sensitive identification documents could potentially serve hackers in identity theft. Reddit needs to balance these serious security issues with its obligations under European Law. Failure to comply with the Digital Services Act can result in massive financial penalties that hurt the company's bottom line. For now, the platform is moving forward with its June launch plan, and internet users worldwide are watching closely to see how the system performs in practice.
Verbo vs Jasper AI: which AI tool boosts your SEO strategy? Choosing between AI SEO tools like Verbo and Jasper AI can shape your digital strategy. Verbo stands out with its integration with Reddit and AI visibility tracking. Jasper AI focuses on automated content creation. Which one fits your goals? For more on this, see Google. * Verbo excels in AI visibility tracking and Reddit integration. * Jasper AI focuses on automated content creation for various needs. * Both tools have unique features for B2B and SaaS teams. What makes Verbo stand out for SEO? Verbo shines in SEO by automating content creation, tracking AI visibility, and integrating Reddit engagement. It serves B2B and SaaS teams looking to improve their search presence on Google and AI platforms. AI Visibility Tracking: A unique advantage. Verbo's AI visibility tracking helps brands get mentioned in AI assistant responses. Unlike Jasper AI, Verbo lets you monitor brand mentions across AI platforms. This ensures your brand is visible on Google and when potential customers consult AI assistants. This feature keeps businesses relevant in the AI-driven search environment, which matters in 2026. Reddit Integration: engaging in high-intent threads. Verbo's Reddit integration is a standout feature. It helps businesses find and engage in high-intent threads, connecting directly with potential buyers. You won't find this with Jasper AI. By joining relevant Reddit discussions, brands can increase their visibility where potential customers look for information. It's about being present in conversations and engaging meaningfully, a smart move for any B2B or SaaS team. For more insights on how Verbo compares with Jasper AI, check out its detailed analysis on Verbo vs Jasper: Choosing the Right AI for SEO Content. How does Jasper AI enhance your content strategy? Jasper AI improves your content strategy by providing automated content creation features. It simplifies the writing process and has a user-friendly interface. This makes managing SEO tasks easy for both beginners and experienced users. Automated Content Creation features. Jasper AI automates content creation with a focus on ease and efficiency. It offers a variety of templates for different content types, from blog posts to social media updates. This flexibility helps you create engaging and relevant content. The tool's AI-driven suggestions adjust in real-time, keeping your content fresh and aligned with current trends. While Jasper excels at generating creative content quickly, it lacks Verbo's Reddit integration, which can significantly boost your reach in niche communities. For a detailed guide on choosing the right AI for SEO content, check its comparison of Verbo vs Jasper. User experience and interface. Jasper's interface is intuitive, making it easy for users to navigate its features. The dashboard gives a clear overview of your projects, helping you stay organized. However, when it comes to tracking AI visibility, Jasper falls short compared to Verbo. Verbo offers tailored technical SEO audits and real-time AI assistant tracking. This makes Verbo a better choice for those serious about their search visibility across platforms like Google and AI assistants. For businesses looking to enhance their content strategy with AI SEO tools, evaluating the differences in user experience between Verbo vs Surfer SEO could provide additional insights. Verbo vs Jasper: which is better for AI Visibility? Verbo stands out for AI visibility with its AI assistant tracking and Reddit engagement. It offers a more detailed approach than Jasper for brands seeking to be everywhere. Let's explore how Verbo's unique features compare to Jasper. Tracking brand mentions in AI Assistant answers. Verbo has a distinct advantage with its ability to track brand mentions across AI assistants like Siri and Alexa. This feature ensures businesses get cited when buyers ask AI, an essential part of today's AI-driven search environment. Jasper AI lacks this functionality, which can leave brands less visible in AI search results. By using Verbo, brands can monitor and optimize their presence in AI-generated responses, gaining an edge in SEO. SEO Audits for AI-Generated Content. Verbo's technical SEO audits focus on AI-generated content issues. They identify and resolve problems that often occur when AI tools create content. These audits help ensure AI-generated pages are search-friendly and optimized for visibility. Jasper AI doesn't focus on this, leaving users without guidance on technical improvements. Verbo's audits help businesses take control of their search visibility by addressing AI content pitfalls that might go unnoticed. | Feature | Verbo | Jasper AI | | AI Assistant Tracking | Yes | No | | Reddit Engagement | Yes | No | | AI-Generated Content Audits | Yes | No | For a deeper comparison of AI SEO tools, check its Verbo vs Jasper: Choosing the Right AI for SEO Content article. Or explore how Verbo measures up against other tools in Top SEO Content Automation Platforms of 2026. Who benefits most from Verbo? Verbo is a powerhouse for SaaS teams and B2B companies aiming to lead in AI-driven search results with precision and efficiency. Ideal use cases for SaaS teams. SaaS teams thrive with Verbo's AI SEO tools. The platform automates content creation tailored to your brand's voice, ensuring consistency across all channels. With Verbo, your SaaS business can own search visibility on Google and AI assistants. The Reddit integration transforms your strategy. It helps you find high-intent threads and engage directly with potential customers. No other tool offers this level of interaction with your audience. For more on how it compares with other content tools, check Verbo vs Surfer SEO. B2B companies and Verbo's unique offerings. B2B companies benefit from Verbo's technical SEO audits, which identify AI-generated content issues. This specificity is vital. Verbo's backlink prospecting is another standout feature, providing ready-to-send outreach emails. It saves time and boosts efficiency. Compared to Jasper AI, Verbo offers more in-depth tracking of brand mentions in AI assistant answers. This AI visibility tracking ensures your brand gets cited when buyers ask AI. Considering other options? See how Verbo compares with Jasper for SEO content generation at Verbo vs Jasper. Who should choose Jasper AI? Jasper AI shines for creative content needs. Brands that prioritize engaging copy and storytelling over technical SEO intricacies will find it useful. Its skills in crafting attention-grabbing narratives make it a go-to for marketing teams focused on brand voice. Best scenarios for using Jasper AI. Jasper AI thrives where creativity is key. Marketing teams and agencies needing snappy ad copy or engaging blog posts will find it a reliable partner. Its natural language skills make it ideal for social media campaigns and email marketing. Unlike some AI SEO tools, Jasper focuses more on writing quality than search optimization. If your content strategy leans towards storytelling and brand engagement, Jasper delivers. For those already skilled in SEO, Jasper pairs well with a tool like Verbo to cover technical bases. Trade-offs to Consider with Jasper. Jasper's creative strengths come with trade-offs. It doesn't track AI visibility or integrate with forums like Reddit, missing out on a broader search presence. While it excels at producing catchy content, it lacks features like Verbo's SEO audits tailored to AI-generated content. Additionally, Jasper doesn't offer backlink prospecting, which is essential for building authority in search results. Teams focused on a complete AI SEO strategy might find Jasper lacking. Balancing Jasper's creative output with another tool's technical expertise can fill these gaps. Final thoughts: choosing between Verbo and Jasper AI. Choosing between Verbo and Jasper AI depends on your specific SEO needs and goals. Consider how you want to improve your AI visibility and engage across platforms like Reddit. Summary of key features and benefits. When it comes to AI SEO tools, Verbo stands out with its ability to track AI visibility and integrate with Reddit for engaging in high-intent discussions. This feature can boost your brand's presence where potential buyers actively seek information. Verbo's automated, SEO-optimized content creation keeps your brand voice consistent while addressing AI-specific content issues with tailored technical SEO audits. On the other hand, Jasper AI excels in creative content generation. It provides diverse writing styles but lacks the multi-platform engagement Verbo offers. | Feature | Verbo | Jasper AI | | AI Visibility Tracking | Yes | No | | Reddit Integration | Yes | No | | Content Creation | Automated & SEO-optimized | Creative & Diverse | | Technical SEO Audits | AI-specific issues | General | Making the Right choice for your SEO strategy. For SaaS and B2B teams looking to boost brand visibility across AI assistants and platforms like Reddit, Verbo is the best choice. It's built for AI search, ensuring you get cited when buyers query AI. If your focus is on creating varied, creative content without needing platform-specific engagement, then Jasper AI might be better for you. Ultimately, if AI-driven visibility and multi-platform engagement are your priorities, Verbo's features align perfectly with your strategy. For more insights, check out this detailed comparison of Verbo and Jasper. Sources. Put your search visibility on autopilot. Verbo writes SEO content engineered to get cited by AI answer engines, publishes it with AI-ready structured data, and tracks whether AI recommends you - across Google, AI assistants, and Reddit.
Rethinking Reddit: What the platform means for modern news publishers. Reddit recorded 55 billion views of news conversations over the past year. Rather than acting as a simple distribution channel, the platform is positioning itself as a place where publishers can add value by participating in discussions and engaging with communities. Gabriel Sands, News & Lifestyle BD Partnerships Lead, Reddit, at our World News Media Congress in Marseille. Reddit is one of the most-cited sources in AI-generated answers and among the most-visited websites on the internet. Yet many publishers still approach the platform the wrong way, according to Gabriel Sands, News & Lifestyle BD Partnerships Lead, Reddit, USA. "News publishers who are willing to be on Reddit really need to be approaching the platform from a mindset of participation rather than promotion," Sands said during our recent World News Media Congress in Marseille. Unlike platforms built around followers or friend networks, Reddit is organised around communities led by volunteer moderators. That means doing more than sharing links and learning how to participate in conversations on the platform. Reddit's news opportunity starts with a different mindset. Reddit receives more website visits than Wikipedia and is now the sixth most visited website on the internet. More than 100,000 volunteer moderators build and manage communities, set rules and enforce them. Users primarily engage through anonymous usernames rather than real-world identities, which creates space for discussions that may not happen elsewhere online. News is not the only reason people come to Reddit, but it is an important one. Users consume and discuss news content, creating opportunities for publishers, creators and applications to participate in these conversations and contribute to communities. "For news, Reddit is where people come to get human perspectives behind the headlines," Sands said, adding, "People come to Reddit to either have discussions or to read discussions that others are having." How Reddit became a go-to source for AI search. Recent industry analyses have found Reddit to be among the most-cited sources used by major AI systems, with strong citation rates across platforms such as Google AI Overviews, Perplexity and ChatGPT. "We don't know exactly why we are as heavily cited as we are in LLMs, but we do know that the human aspect of the content plays a large role in that," Sands said. Content on Reddit is created by people, moderated by people, and surfaced by people, he said. Reddit's algorithm plays a smaller role than on other platforms. Content moves through the system because users upvote or downvote posts and comments. The more upvotes content receives, the higher it appears. This system has helped make the platform a destination for people seeking answers, discussion and information, he said. Reddit's free Pro toolkit for publishers. Reddit Pro is a free suite of tools designed to measure performance, understand communities and identify opportunities for growth. It is available globally to businesses and publishers. At its core, it functions as a performance and analytics tool. But it also functions as a social listening tool. Social listening is the process of tracking and analysing conversations about your brand, products, industry, and competitors across social media platforms and online communities. The feature allows users to track keywords across Reddit. Publishers can create feeds showing conversations that contain contextually relevant mentions of those keywords, helping them discover discussions and communities related to their work, Sands said. Many publishers receive Reddit traffic not from links they post themselves, but from links shared organically by users, according to Sands. Reddit's Links tool aggregates those signals and shows: * The number of links from a domain shared on Reddit * The number of posts containing links from that domain * The number of communities where those links appear The goal is to help publishers understand their footprint on the platform and identify communities where affinity already exists, he said. The tool now includes AI-powered recommendations that suggest additional communities for publishers based on the metadata associated with shared links. Building a Reddit strategy means participating, not promoting. Since Reddit is decentralised, there is no universal playbook, according to Sands. Each community is its own ecosystem with its own audience and norms. A basic Reddit strategy starts with placing content in relevant communities. But publishing links alone is not enough. Showing up in the comments is essential. After posting a link, publishers can provide additional context, answer questions and engage directly with readers. The platform also presents opportunities for news gathering, particularly for publishers that spend time becoming familiar with communities. Through Reddit Pro, publishers can connect RSS feeds to receive content and community recommendations and understand where their content performs best, Sands said. Some publishers are already seeing results. US-based publications MLive and Cleveland.com have used organic engagement on Reddit to reach readers interested in their journalism. According to Sands, they have: * Seen steady growth in referral traffic from the platform. * Identified new communities to expand their audience reach. * Refined their organic Reddit strategies using performance insights. The on-platform and off-platform opportunities. The on-platform opportunity includes: * Sharing content * Participating in discussions * Answering questions * Hosting AMAs (Ask Me Anything sessions) AMAs remain one of Reddit's best-known formats and can generate discussion around reporting and journalism. The off-platform opportunity involves taking conversations from Reddit back into publishers' own ecosystems, Sands said. News gathering on Reddit has become more common, and the company recently began verifying a limited number of journalists and reporters to support that work. Publishers can also repurpose Reddit discussions into stories. For instance, a publisher that hosts an AMA can later build coverage around the questions, answers and discussion that emerged. Professionally produced journalism matters. Reddit continues to send substantial referral traffic to publishers and has no plans to change that, according to Sands. The platform both receives and distributes significant traffic. Users still click through to read full stories, and referral traffic continues to grow. He said Reddit's structure makes user feedback immediate and highly visible. The platform forces publishers to be aware of how audiences experience their content, with users quick to respond when interactions fall short of expectations. "Professionally produced journalism plays a central role in Reddit's ecosystem, often serving as the foundation for discussion," Sands said. Users are not only looking for links but also for context and informed perspectives that publishers can uniquely provide, creating what he described as the "marriage" between content and community. Aultrin Vijay
Reddit CEO: llms built on Reddit data. Reddit CEO Steve Huffman has said that large language models "would not exist as we know them" without Reddit's vast pool of user-generated content, describing the platform's data as a form of "modern oil" for artificial intelligence development. His comments were made during an interview at Fast Company's Most Innovative Companies Summit, where he spoke at length about Reddit's growing importance in the AI ecosystem. Reddit positioned as a core AI data source. Huffman emphasised that Reddit is one of the largest and most influential sources of training data used by AI systems today. He also claimed that Reddit is among the most frequently cited platforms across major language models, reinforcing its role in shaping how these systems respond to user prompts. He explained that the conversational nature of Reddit makes it especially valuable for AI training, saying that models rely heavily on human discussions that span almost every topic imaginable. In his view, this type of natural dialogue is what allows AI systems to generate more human-like responses. He stated: "LLMs would not exist as we know them without Reddit... a large portion of that consumption is actually just the human conversation on Reddit because it's natural and it covers basically every topic imaginable." Growing importance of data licensing deals. Reddit has already moved to formalise its position in the AI supply chain through licensing agreements with companies such as Google and OpenAI. Huffman referred to these as the company's earliest major partnerships in the AI space and suggested they helped establish Reddit's commercial value in training models. He indicated that Reddit is now taking a more selective approach to new agreements, as the value of its data has become clearer across the industry. Rather than broadly opening access, the platform is focusing on controlled partnerships where usage terms are clearly defined. At the same time, Reddit has become more active in protecting its data. The company has launched legal action against organisations including Anthropic and Perplexity, accusing them of scraping content without permission and violating platform terms. Huffman drew a clear distinction between partners and non-partners, explaining that companies willing to work within licensing agreements are able to access Reddit data under structured conditions, while others face legal consequences. He also reinforced Reddit's stance that commercial use of its content requires commercial terms, noting that the platform introduced paid API access in 2023 as part of this shift. Why Reddit changed its approach to data access. According to Huffman, Reddit's more restrictive data policies are a response to changes in how the AI industry operates. He suggested that the shift away from open research has made it harder for platforms like Reddit to track how their data is being used once it is accessed externally. He also said that in earlier years Reddit operated with a more open philosophy, reflecting the broader open internet culture. However, he believes that would only have been sustainable if AI development had remained open-source and transparent. A key concern, he noted, is the lack of visibility over downstream use of Reddit content. Without knowing how data is being applied, Reddit has less control over potential misuse, including targeting users or replicating content in ways that bypass the platform. This, he argued, is part of the reason Reddit now prioritises structured access agreements and legal protections over unrestricted availability. Reddit's own AI-powered tools. Despite supplying data to external AI systems, Reddit is also building its own artificial intelligence features. One of the most visible is Reddit Answers, a tool that uses language models to summarise discussions and respond to user questions. Huffman explained that the feature is designed to reflect the platform's core value of human perspective. Rather than generating standalone answers, it relies heavily on direct quotes from Reddit users and presents multiple viewpoints where appropriate. The goal, he said, is to support queries that do not have a single correct answer while still grounding responses in real community discussions. Behind the scenes, Reddit is also using AI for moderation and content classification. These systems help identify harmful or inappropriate content more efficiently than traditional manual review processes. Huffman described this as a practical improvement to platform safety, noting that AI can help reduce the burden of reviewing highly sensitive or unpleasant material. The challenge of AI-generated posts. Huffman also addressed a growing issue on the platform: users posting content written with AI tools such as ChatGPT. He made a distinction between automated bots and human users who simply rely on AI to generate text. While acknowledging that there is still a human behind the idea, he admitted that AI-generated posts often lack quality and are easily identified by the community. He suggested that rather than introducing strict enforcement policies, Reddit will continue to rely on community moderation. Users already tend to downvote AI-written content and challenge it in comment sections, effectively filtering it out organically. Huffman compared the situation to broader technological shifts, noting that society is still adjusting to how AI fits into everyday communication and writing. Balancing openness, control, and growth. Overall, Huffman's comments highlight the tension Reddit faces as both a major contributor to AI training data and a platform trying to maintain control over its content. On one hand, Reddit's discussions are clearly valuable to AI developers and have led to major licensing deals. On the other, the company is increasingly focused on protecting its intellectual property and ensuring proper commercial use. Legal action against firms accused of unauthorised scraping reflects this shift, while ongoing partnerships with companies like Google and OpenAI show Reddit's willingness to collaborate under the right conditions. Looking ahead. Huffman confirmed that Reddit continues to explore additional data partnerships, although no new deals were announced during the interview. With ongoing lawsuits and expanding AI integration across the platform, Reddit appears to be positioning itself as both a key infrastructure provider for AI training and a gatekeeper of its own content. As the AI landscape continues to evolve, Reddit's role is likely to become even more central - both as a data source and as a platform shaping how that data can be used.
Reddit stock has fallen 50% from its peak, bringing valuations to more attractive levels after trading at elevated multiples. The social media platform's price-to-sales ratio has dropped to 12 from 29 at its September peak, whilst its forward price-to-earnings ratio stands at 20. The company reported strong 2025 results, with revenue of $2.2 billion rising 69% year-on-year. Reddit swung to a $530 million profit from a $484 million loss in 2024, as costs and expenses declined. The platform has over 121 million daily active users across more than 100,000 communities. Reddit benefits from AI integration, frequently appearing in AI-driven search results rather than being replaced by AI. Analysts forecast revenue growth of 43% in 2026, slowing to 30% in 2027.