Full-Time

Insights Specialist

Reddit

Reddit

5,001-10,000 employees

Online discussion platform with user communities

No salary listed

London, UK + 2 more

More locations: Hamburg, Germany | Berlin, Germany

Hybrid

Hybrid role; some on-site presence in Berlin, Hamburg, Amsterdam, or London.

Category
Business & Strategy (2)
,
Required Skills
Data Analysis

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Requirements
  • Proven experience working in stakeholder-facing insights, strategy, analytics, or research teams within media owners, agencies, or platform organizations.
  • Native or fully fluent German and English language proficiency required; French is a plus.
  • Strong presentation and communication skills, with experience representing insights at high-profile consumer, B2B, and client-facing events.
  • Deep expertise in mixed-methodology research, including: Qualitative methods (ethnography, focus groups, moderated and AI-moderated interviews, social listening) Quantitative methods (survey design, segmentation, brand tracking, statistical analysis)
  • Strong understanding of the German media and advertising landscape
  • Ability to engage credibly with senior stakeholders across major German brands and media agencies.
  • Familiarity with platform analytics, first-party data, and syndicated tools such as GWI, Comscore, Ipsos, and survey research platforms.
  • Broad category fluency across key advertiser verticals including CPG, automotive, finance, technology, entertainment, and retail.
  • Working knowledge of the competitive platform landscape across EMEA.
  • Strong cultural intuition and curiosity around online behavior, digital communities, and emerging social trends across EMEA markets.
  • Comfortable navigating cross-functional priorities and collaborating across multiple internal teams.
Responsibilities
  • Transform complex first-party and third-party data into persuasive, actionable narratives and strategic recommendations for advertisers and internal stakeholders.
  • Design hypothesis-driven research frameworks that identify the right business questions before selecting methodologies.
  • Conduct and synthesize mixed-methods research, including qualitative and quantitative approaches, to uncover cultural and consumer trends.
  • Translate insights into compelling sales narratives, strategic positioning, and “why Reddit” stories that support advertiser acquisition and revenue growth.
  • Help brands understand how to succeed on Reddit through culturally informed audience and platform insights.
  • Support both advertiser growth and consumer growth initiatives by identifying opportunities to strengthen Reddit’s market position across EMEA.
  • Contribute to brand strategy development, positioning work, perception studies, and Jobs-to-be-Done (JTBD) frameworks.
  • Surface culturally relevant regional insights that inform marketing, communications, and growth strategies.
  • Develop a nuanced understanding of online communities, subcultures, and evolving social behaviors across fragmented EMEA markets.
  • Act as a subject matter expert on Reddit communities, internet culture, and platform behavior within the German and broader EMEA media landscape.
  • Create sharp, provocative, insight-led narratives that challenge conventional thinking and inspire action.
  • Represent Reddit at industry events, client presentations, keynote sessions, and thought leadership opportunities.
  • Influence senior stakeholders through concise, commercially relevant storytelling and strategic recommendations.

Reddit operates as a global online platform of communities where users post, vote, and discuss content around shared interests. People create and participate in topic-based “subreddits,” and the platform’s upvote/downvote system determines what content rises to visibility. Content flows from user-generated posts, comments, and conversations, while the business model relies on advertising revenue, premium memberships, and virtual goods (Reddit Coins). The platform differentiates itself through its large, diverse communities and explicit voting mechanism that rewards engaging, relevant discussions and fosters authentic interactions. Reddit’s goal is to help people connect through open discussions across a wide range of topics, while monetizing the activity through ads, memberships, and digital goods.

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2005

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Simplify Jobs

Simplify's Take

What believers are saying

  • Q2 2026 revenue grew 61% to $804.9 million, proving monetization momentum.
  • Rules Hub expanded beyond 700 communities, cutting moderation friction and spam load.
  • Background audio and video formats can raise session time and app-only engagement in 2026.

What critics are saying

  • Google referral traffic turned choppy in July 2026, threatening top-of-funnel growth quickly.
  • Reddit’s stricter scraping defenses can reduce anonymous readership and advertiser reach this year.
  • If AI platforms answer queries without sending clicks, Reddit loses its core discovery engine.

What makes Reddit unique

  • Reddit owns intent-rich communities where users ask questions others cannot Google well.
  • Its voting system surfaces consensus faster than traditional social feeds or forums.
  • Authentic human discussion gives Reddit training-quality text that AI competitors cannot easily replicate.

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Benefits

Comprehensive health benefits

Flexible unlimited vacation days & monthly global wellness days

Family planning funds & 4+ months paid parental leave

Personal & professional development funds

Paid volunteer time off

Workspace & home office benefits

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Yahoo Finance
Aug 8th, 2026
Reddit CEO sells 18,000 shares for $2.9M amid 21% stock decline

Reddit CEO Steve Huffman sold 18,000 shares of Class A Common Stock for $2.9 million on 4 August 2026, according to an SEC Form 4 filing. The shares were sold at a weighted average price of $159.78 per share. The sale was conducted under a Rule 10b5-1 trading plan established on 19 May 2025. Such plans allow company insiders to set up predetermined schedules for selling stock. Following the transaction, Huffman maintains an indirect interest in 380,711 shares through trusts, with a post-transaction value of $60.90 million. He holds no shares directly. Reddit shares closed at $155.17 on 5 August 2026, with a one-year total return of -21% as of the transaction date.

The Mac Observer
Aug 6th, 2026
Old Reddit faces major updates over AI data scraping threats.

Old Reddit faces major updates over AI data scraping threats. Aug 6th, 2026 4:35 PM EEST News Image: Reddit The 21-year-old legacy layout of Reddit that many longtime users still prefer daily is facing some major updates very soon. The company recently shared that it plans to change the older desktop experience to stop abusive data scraping and spam. Since the older platform lacks modern security checks, it has become an easy target for automated traffic that scrapes data to train artificial intelligence models. Video Muted The platform will require logins and relocate important bots. To cut down on automated scrapers, the company will keep requiring users to log in before they can look at the older interface. The team also plans to move important moderation bots and workflows over to a much newer software framework. Don't miss the best of The Mac Observer. Set The Mac Observer, Inc. as a preferred source and its Apple reporting ranks higher in your Google Search results and Discover feed - one tap, no account changes. Or get it by email While the chief executive promised last year that the classic site would not shut down completely, these new moves leave users wondering how much of the original layout will survive. The team might rebuild the old layout entirely using new code or simply limit who can access it moving forward. New moderation software is rolling out to tackle spam. The company is also heavily leaning into AI to keep its online communities safe. A new moderation setup called Rules Hub is currently in testing and will soon expand to more pages. Instead of just looking for specific banned words, this new system attempts to understand what a user meant when they posted a message that breaks the rules. Moderators can test these automated tools before turning them on, and they will get to pick what happens when a rule gets broken. This shift shows that the platform is highly focused on upgrading its tech while keeping outside scrapers away from its data. As the fight against data scraping grows, the older version of the site will likely see more limits. Users who prefer the vintage look might soon have to adapt to a more restricted or completely rebuilt experience.

Netzender
Aug 6th, 2026
Reddit expands test of moderation tools.

Reddit expands test of moderation tools. Aug 6, 2026 - 07:17 This audio is auto-generated. Please let Netzender.com know if you have feedback. Reddit is taking more steps to integrate artificial intelligence-powered moderation tools into its systems. In addition, the platform is moving to hide more of its content from non-logged-in users as a means to protect itself from scrapers. First, Reddit is expanding the test of its new Rules Hub, which provides a range of AI-powered moderation options to assist with subreddit management. As explained by Reddit: "With Rules Hub, moderators will be able to choose which rules should be automatically enforced, decide what happens when a rule is triggered (send to queue, filter, or remove), preview the experience before enabling it, and review logs and insights to understand how community rules are performing." Reddit has been testing its Rules Hub with around 700 communities over the past few months, and it's ready to expand access. The move will give more subreddit moderators the capacity to automate a significant portion of their moderation workload. Of course, that may also lead to more false positives as human moderators become somewhat removed from direct assessment. But Reddit said it will maintain a high level of human oversight, which should make this a beneficial update for community support and management. Reddit is also looking to make it easier for people to join Reddit communities through improved detection of misuse and harmful content. "Today, new users can encounter invisible barriers like account age and karma thresholds, unclear removals, and poor community discovery," Reddit said. The platform acknowledged that these filters are in place to protect communities from spam and misuse, but updates to its auto-detection systems should alleviate this. "Over time, our goal is to improve Reddit's systems and moderation tools so communities can rely less on things like karma and account age," Reddit said, adding that the change "will make it easier for genuine new users to participate and easier for mods to welcome them with confidence." Reddit is also looking to protect the unique value of its user insights via tougher restrictions on its API usage, as well as access restrictions, particularly on Old Reddit, the legacy version of the app that remains accessible on desktop. Reddit said it will hide more content from non-logged-in users across the platform, which should further restrict scrapers from stealing Reddit data. Reddit's true value is in the insights provided by its communities, and the platform said it needs to protect that in order to avoid losing out to AI platforms. The company also wants to drive usage through referrals, which are increasingly being powered by AI citations. That's a difficult balance, and the platform is looking to find an approach that will help it continue to grow while also maximizing the value of its data.

Android Authority
Aug 5th, 2026
Reddit is letting AI decide when your post breaks the rules.

Reddit is letting AI decide when your post breaks the rules. The machines are moving into the mod queue, and they can be given the power to delete your posts. Aug 5, 2026 - 4:00 PM ET Edgar Cervantes / Android Authority * Reddit's new Rules Hub uses AI to judge whether posts and comments violate the "intent" of subreddit rules. * Moderators decide whether suspected violations are flagged for review or removed automatically. * The optional tool is rolling out more widely later in 2026, following testing in over 700 communities. Reddit moderation has never exactly been a polished operation. It runs on volunteer moderators, user reports, and Automod rules that may have been written years ago by someone who has since vanished from the subreddit. Perhaps inevitably, AI is now also being invited behind the scenes at Reddit, with a new system that can decide whether posts and comments should be reported or removed. Are you happy for AI to moderate your Reddit posts? As The Verge reports, Reddit's new Rules Hub uses large language models to judge whether content matches the "intent" of a subreddit rule. Automod usually looks for specific words, phrases, or patterns, while the new system is meant to understand context and handle messier cases that don't fit neatly into a keyword filter. Moderators will still write the rules and decide what happens when one is broken, but Rules Hub can be configured to send content to the mod queue, filter it, or remove it automatically. Mods can also test rules on older posts before switching them on and inspect logs to see why the system took action. That means humans are still technically in charge for now, but it also means an AI could become the first thing to judge whether your post was a joke or an insult. And moderators willing to trust the LLM's judgment can let it junk your posts without human intervention. Reddit says Rules Hub has been tested over the past few months with moderators from more than 700 communities, including members of its Mod Council Network. It's now available for newly created subreddits and is expected to roll out more widely later in 2026. The company also says it isn't ready to replace existing systems in larger or more complicated communities. Reddit believes the Rules Hub AI could eventually take over many of the enforcement jobs currently handled by Automod when combined with tools such as Post and Comment Guidance and Safety Filters. So, human moderators aren't being replaced just yet; the machines are only helping to clear the mod queue. Whether the AI creep stops there remains to be seen.

TechCrunch
Aug 5th, 2026
Reddit to reduce reliance on 'karma' system with AI moderation tools for new users

Reddit announced changes to reduce reliance on its "karma" reputation system for new users, introducing AI-powered moderation tools instead. The company is expanding its Rules Hub feature, which uses large language models to automatically enforce community rules with better nuance handling. Currently, many Reddit communities use karma scores and account age to filter posts, creating barriers for legitimate newcomers. Reddit aims to shift this work to built-in abuse prevention systems, allowing communities to be more welcoming. The Rules Hub, initially tested in 700-plus communities, is now available to all new communities and will roll out widely later this year. The move follows Reddit's recent second-quarter earnings, which showed revenue of $805 million but concerns about search referral traffic.