Full-Time

Content Marketing Manager

Posted on 9/27/2024

Altana AI

Altana AI

201-500 employees

AI-powered platform for supply chain management

Data & Analytics
AI & Machine Learning

Mid

Boston, MA, USA + 3 more

More locations: Washington, DC, USA | San Francisco, CA, USA | Brooklyn, NY, USA

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 3-5 years of content experience, ideally with exposure to SaaS companies and/or working in-house
  • Diploma or degree in writing, marketing or related field is considered an asset but not a necessity
  • Have a strong background with brands that have B2B audiences
  • Strong writing and storytelling skills
  • Experience following and building on existing brand content and guidelines
  • Strong desire to collaborate with diverse teams in a dynamic, rapid growth environment
  • Ability to brainstorm and see an idea through from concept to launch
  • Positive attitude with a curious open mind that values collaboration and feedback
  • Experience with/interest in supply chain dynamics would be a plus
Responsibilities
  • Work closely with the Marketing, Sales and Product teams to scale and amplify the Altana brand expression, in written form, across multiple channels
  • Write accurate and fluent copy with flair and energy
  • Partner with Marketing to tell the story of Altana in simple, easy-to-understand ways, including customer case studies, whitepapers, sales enablement material, perspectives on the global supply chain and more
  • Identify content marketing strategies required to meet overall campaign objectives.
  • Drive the creative process and embrace fresh approaches to content programs.
  • Own the process from concept to finished product - ensure efficient and effective collaboration and coordination with internal stakeholders up to and including the executive team
  • Establish content standards, driving innovation
  • Leverage analytics and data insights to determine content effectiveness to drive ongoing optimization.
  • Develop comprehensive and holistic, cross-channel content marketing campaigns.
  • Confidently prioritize, manage and multitask between different projects and deadlines
  • Present finalized work to peers, supervisors and executives

Altana.ai offers a platform called Altana Atlas, which provides an intelligent view of the global supply chain using artificial intelligence. This platform automates tasks, assists in searches, and enables real-time collaboration among stakeholders. It helps businesses like manufacturers and retailers improve their resilience, sustainability, and compliance while preventing supply chain disruptions. Altana.ai differentiates itself by leveraging insights from over 120 million supply chain links, with a significant portion coming from proprietary data.

Company Stage

Series C

Total Funding

$314.7M

Headquarters

New York City, New York

Founded

2018

Growth & Insights
Headcount

6 month growth

8%

1 year growth

39%

2 year growth

61%
Simplify Jobs

Simplify's Take

What believers are saying

  • Altana's $200M Series C funding boosts its valuation to $1 billion.
  • Partnership with the UK Government enhances Altana's credibility and market reach.
  • Increased demand for supply chain visibility tools benefits Altana's platform.

What critics are saying

  • Emerging AI-driven platforms could erode Altana's market share.
  • Tightening data privacy regulations may limit Altana's data access.
  • Integration with third-party platforms could expose Altana to cybersecurity risks.

What makes Altana AI unique

  • Altana AI offers a unique, intelligent map of the global supply chain.
  • The platform integrates AI with real-time data analytics for enhanced predictive capabilities.
  • Altana's focus on sustainability aligns with rising ESG criteria in investment decisions.

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Benefits

Comprehensive healthcare package

Paid parental leave of 3 months for the primary caregiver and 1 month for the secondary caregiver

INACTIVE