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Lennar

Builds and sells single-family homes across the US

Regional Field Coordinator

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeColumbia, MD, USA

About the Job

Requirements

  • A high school diploma or GED is required.
  • Zero to two years of experience is required.
  • Proven work experience as a Marketing Coordinator is required.
  • Computer skills and competencies are required.
  • Strong organizational and time-management skills are required to manage multiple deadlines across different job types.
  • Knowledge of Microsoft Office applications is required.
  • The ability to build effective partnerships with internal teams and sales teams is required.
  • Comfort with digital tools and platforms such as Canva and Airtable is required.
  • Weekly community-level travel within the assigned division or market is required.

Responsibilities

  • Serve as the primary marketing resource for Sales leaders and New Home Consultants in the field.
  • Fulfill New Home Consultant requests for flyers and collateral to support sales activity in partnership with regional teams.
  • Support Quick Move-In homes with accurate signage and oversee community photography.
  • Oversee exterior and interior color selection updates.
  • Coordinate, track, and maintain signage inventory across assigned divisions.
  • Partner with approved signage vendors for installs, removals, and updates.
  • Manage and organize the marketing closet with current branded materials.
  • Plan and execute on-site logistics for local marketing events, including grand openings, broker events, sales promotions, and open house weekends.
  • Support national and regional campaign rollouts at the local community level.
  • Oversee community launch execution, including Welcome Home Center office setup in partnership with regional and national merchandising teams, Self-Guided Tour installation and removal, and basic office systems.
  • Support regional content teams with requests for photography of homes, models, local areas, testimonials, and lifestyle photography as necessary.
  • Act as a liaison between sales, operations, and the regional marketing team to ensure effective execution.

Desired Qualifications

  • A Bachelor of Science or Arts degree, or equivalent, is preferred.
  • Experience in home building, real estate, or consumer-facing industries is a plus.

About the Company

Lennar

Builds and sells single-family homes across the US

Lennar builds and sells single-family homes across the United States and is one of the country's largest homebuilders by deliveries and revenue. Its Everything's Included approach builds popular features into the base price of each home instead of selling upgrades separately, which keeps its floor plans and building materials consistent. Lennar buys land, develops communities and builds homes in markets from Florida and Texas to Colorado and California. It earns most revenue from home sales and adds mortgage, title and closing fees through its financial services arm. The company was founded in 1954 as a local Miami builder and is headquartered in Miami, Florida.

Company size
10,001+
Company stage
IPO
Headquarters
Miami, FL
Founded
1954

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