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SmartNews

AI-powered news aggregation and curation app

Marketing Manager / Marketing Director

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeTokyo, JapanNo salary listed

About the Job

Requirements

  • At least 3 years of practical experience planning, producing, and evaluating large-scale mass-marketing campaigns, including television commercials, for B2C services or products.
  • A track record of combining social media and public relations initiatives to generate viral attention or organic awareness and sharing.
  • Project management skills to direct external partners such as agencies and production companies, as well as multiple internal departments including product and business development.
  • At least 3 years of experience setting goals, developing and evaluating team members, and building teams.
  • Native-level Japanese proficiency.
  • Willingness and ability to communicate proactively in English.

Responsibilities

  • Plan and execute offline promotions, including large-scale mass advertising and offline campaigns such as television commercials; direct creative development, select media, manage placements, and evaluate integrated campaign results.
  • Develop and execute attention-generating campaigns that connect social media and public relations initiatives based on consumer understanding.
  • Design and manage the promotion, consumer analytics, and public relations teams; set objectives and manage OKRs and KPIs; evaluate, develop, and train team members.
  • Direct internal departments, including product, business development, operations, and design, and external partners, including advertising agencies and public relations firms, to deliver large-scale, complex projects.
  • Develop marketing investment plans based on company and departmental annual plans, and continuously improve and optimize campaign performance using quantitative and qualitative data.
  • Drive organizational improvement of marketing processes by actively adopting current AI tools and technologies.
  • Lead integrated marketing strategy using promotion, consumer research and data analysis, and consumer public relations.

Desired Qualifications

  • Large-scale marketing experience in mobile applications, IT or web services, consumer goods, or entertainment.
  • Knowledge of extracting consumer insights from quantitative and qualitative research and applying them to marketing and product initiatives.
  • Understanding of online marketing and digital advertising models.
  • Experience using artificial intelligence to improve work processes.
  • Experience launching or turning around organizations spanning multiple areas such as offline, online, and public relations, or driving productivity improvements across an organization.

About the Company

SmartNews

AI-powered news aggregation and curation app

SmartNews operates a news aggregation app that pulls stories from a network of over 3,000 publishers. The app uses machine learning to analyze millions of articles, social signals, and user interactions to select trending and relevant news, with features like SmartView and offline reading. It earns mainly from ads and publisher revenue-sharing, and offers SmartNews+ for premium content, plus SmartView First licensing for publishers. The goal is to provide a broad, newspaper-like reading experience that helps users discover trustworthy news and reduce information overload while sustaining its business through ads and partnerships.

Company size
201-500
Company stage
Debt Financing
Total funding
$486.5M
Headquarters
Tokyo, Japan
Founded
2012

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