Full-Time
Senior Manager
Marketing Operations
Posted on 7/26/2025
Apollo.io
1,001-5,000 employees
Sales intelligence and multi-channel engagement platform
Compensation Overview
$124k - $155k/yr
Remote in USA
Remote
Candidates must be based in the United States.
 Growth & Marketing (2) |
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- 7+ years of experience in marketing operations or related roles, with at least 3 years in a leadership or management position.
- Strong expertise in marketing technology platforms (e.g., HubSpot, Marketo, Salesforce) and data integration.
- Experience managing and maintaining marketing databases, ensuring integration with go-to-market tools and compliance with data regulations.
- Proven ability to build scalable processes in fast-paced, high-growth environments.
- Solid analytical skills with experience in performance reporting and data-driven decision-making.
- Strong communication and collaboration skills, with the ability to work cross-functionally with sales, revenue operations, and analytics teams.
- Experience with QA processes and operational excellence in marketing execution.
- Bachelor’s degree in marketing, business, or a related field; advanced degree or certifications (e.g., PMP, marketing automation certifications) a plus.
- Manage key components of the marketing technology stack, including selection, implementation, and optimization of marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and attribution tools.
- Oversee the development and maintenance of a custom marketing control plane to consolidate tools, simplify workflows, and enable agnostic integrations across platforms.
- Ensure seamless integration of the Apollo marketing database with go-to-market tools, maintaining data accuracy, cleanliness, and compliance.
- Support team adoption of marketing tools through training and documentation to maximize utilization and ROI.
- Design and implement standardized processes for campaign execution, lead management, audience targeting, and operational intake to enhance efficiency and consistency.
- Develop workflows and automation, leveraging the marketing control plane, to streamline operations and reduce manual effort.
- Collaborate with sales and revenue operations to align marketing processes, including lead handoffs and segmentation for outbound efforts based on customer lifecycle stages.
- Drive operational excellence by implementing QA processes to ensure high-quality execution of campaigns, forms, and data management.
- Partner with Analytics & Intelligence to establish KPIs and dashboards for monitoring marketing performance, providing actionable insights to leadership.
- Oversee data governance for the Apollo marketing database, ensuring accuracy, consistency, and accessibility for go-to-market tools.
- Support in-depth analyses of campaign effectiveness and ROI, contributing to senior leadership reporting.
- Mentor and guide a team of marketing operations professionals, fostering a culture of innovation, accountability, and quality execution.
- Act as a key partner to marketing, sales, and revenue leadership to align operations with broader business goals.
- Manage vendor relationships and budgets for marketing tools and services.
- Support global campaign and demand generation efforts, including nurture consulting and management of the global communication preference center for opt-in/opt-out preferences.
- Advanced degree or certifications (e.g., PMP, marketing automation certifications) a plus.
Apollo.io provides a sales intelligence and engagement platform that helps businesses find leads and manage outreach. Users search a database of over 200 million contacts to build targeted lists and then use automated email and phone sequences to contact those prospects directly within the tool. Unlike many competitors that only provide data, Apollo.io combines lead sourcing, data enrichment, and communication tools into a single interface to keep information accurate. The company's goal is to help sales teams of all sizes increase their revenue by making the process of finding and contacting customers more efficient.
Company Size
1,001-5,000
Company Stage
Series D
Total Funding
$251.3M
Headquarters
San Francisco, California
Founded
2015
Simplify's Take
What believers are saying
- Sales engagement market grows 25% CAGR to $15.8B by 2030, driven by AI adoption.
- ZoomInfo's data accuracy lawsuits create differentiation opportunity for Apollo's verified contact database.
- Enterprise accounts grew 400% in past 12 months with AI Assistant adoption reaching 75%.
What critics are saying
- EU AI Act enforcement June 2026 fines Apollo 6% global revenue for opaque lead scoring.
- OpenAI's GPT-5 native sales agent commoditizes Apollo's ChatGPT connector, eliminating platform dependency.
- Pocus acquisition integration fails, causing 30% engineering attrition and product redundancy issues.
What makes Apollo.io unique
- Community-sourced data from 2 million sources with 5.3 million monthly additions ensures real-time accuracy.
- Agentic AI Assistant executes end-to-end workflows via natural language across 275M contacts.
- Embedded dialer and unified platform reduce sales tech stack complexity versus legacy competitors.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Financial Planning
Company News
Lusha alternative: 5 tools with better pricing for growing teams in 2026. Stop overpaying for credits and start scaling your pipeline. If Lusha's 2026 pricing is eating your margins, these five high-growth alternatives offer better data accuracy and unlimited models for a fraction of the cost. Compare the best sales intelligence tools to maximize your ROI without the credit anxiety. Lusha has earned its reputation as one of the most accurate B2B contact databases around. 280M+ contacts, solid direct dial coverage, and an AI that helps you prioritize high-intent leads. For enterprise SDR teams, it's a legitimate top-tier choice. The problem is the price. At $49.90/user/month for Starter and $399.90/month for a 5-person team, Lusha is built for companies with proper sales budgets. If you're a 2-10 person team or a bootstrapped founder, you're paying enterprise pricing for SMB volume. Here are 5 Lusha alternatives worth considering in 2026. 1. LeadFindX - best value for smbs. If your primary need is verified emails, phone numbers, and social profiles for B2B outreach - LeadFindX does exactly that at a fraction of Lusha's cost. Starting at $9/month with no per-seat pricing, a 5-person team on LeadFindX Pro ($49/month) saves $350+/month compared to Lusha's 5-seat plan. * What you get: 99% verified emails + direct dials + social profiles + AI-powered search + CSV export. No fluff. No features you'll never use. 2. Apollo.io - best for full sales engagement. Apollo is a legitimate Lusha competitor with a larger database (275M+ contacts) and built-in email sequencing. At $49/user/month for Basic, it's priced similarly to Lusha but includes outreach automation. The free tier with unlimited email credits is worth testing first. 3. Hunter.io - best for email-only teams. If your outreach is purely email-based and you don't need phone numbers, Hunter.io's $65/month plan covers email verification well. It lacks phone data and AI discovery but does email finding reliably. 4. Skrapp.io - best for linkedin-focused prospecting. Skrapp is a solid pick if your prospecting happens primarily on LinkedIn. At $49/month with 150 free credits/month, it's a more affordable option than Lusha for teams that live in LinkedIn but don't need enterprise-scale data. 5. Kaspr - best for EU teams needing GDPR compliance. Kaspr has strong European data coverage and GDPR compliance features that Lusha matches but at a higher price. If you're prospecting in Europe and compliance is a priority, Kaspr is worth comparing to Lusha directly. The honest comparison. | Tool | Entry Price | Team Pricing | Phone Data | Free Trial | | LeadFindX | $9/mo | No per-seat | | | No signup | | Lusha | $49.90/user/mo | Per-seat | | | 40 credits | | Apollo.io | $49/user/mo | Per-seat | | | Limited | | Hunter.io | $65/mo | 1 user | | | 50 credits | | Kaspr | $65/mo | Per-seat | | | Limited |
AI-powered lead generation that actually works. Blog / Comparisons Apollo.io vs ProLeads: which lead generation tool is better in 2026? Both tools help you find B2B leads, but they take fundamentally different approaches. Here's an honest, detailed breakdown to help you choose. Quick overview. Apollo.io is an established all-in-one sales platform with a large static database of over 260 million contacts. It combines lead discovery with built-in email sequencing, dialer, and workflow automation. It's best suited for teams that want everything in one tool and are comfortable with boolean search filters. ProLeads is a newer AI-first lead generation tool that uses natural language search and real-time web scraping (LinkedIn, Google Maps, company websites) to find and verify leads on demand. It focuses on data quality over database size, with 97% accuracy on verified contacts. Search Method Natural language AI Boolean filters Data Source Real-time web scraping Static database (260M+) Data Accuracy 97% verified ~80% (self-reported) Starting Price $39/mo (annual billing) Monthly Billing Higher cost Annual Contract Not required Recommended for best price Email Sequences Via integrations AI Enrichment Built-in (Pro plan) CSV Upload & Enrich Yes (Pro plan) LinkedIn Scraping Database cache Google Maps Data Personalized AI Outreach Templates only CRM Integration Native + Zapier Learning Curve Minimal (plain English) Moderate (boolean logic) Yes, no credit card Free tier (limited) Data quality: the biggest differentiator. This is where the two tools diverge most significantly. Apollo maintains a massive static database that's updated periodically. The advantage is speed - searches return instantly because the data is pre-indexed. The downside is that B2B data decays at 30% per year, so a meaningful portion of Apollo's database contains outdated job titles, defunct email addresses, and people who've changed companies. ProLeads takes the opposite approach: it scrapes and verifies data in real-time for every search. This means results take a bit longer (seconds vs. instant), but the data you get is current and verified at the moment of search. For teams where email deliverability and data accuracy are critical, this difference matters enormously. Pricing: what you actually pay. Both tools advertise a $39/month starting price, but the reality is more nuanced. Apollo's $39/month price requires annual billing ($468/year upfront). Monthly billing is more expensive. ProLeads offers genuine month-to-month pricing at $39/month with no annual commitment. For larger teams, the gap widens. Apollo's Professional plan is $79/month (annual) with usage limits. ProLeads' Pro plan at $129/month includes 2,000 leads, AI enrichment, personalized outreach generation, and CSV upload - features that require Apollo's $119/month Organization plan. When to choose Apollo.io. Apollo is the better choice if: * You want an all-in-one platform with built-in email sequences and dialer * You need to run high-volume email campaigns from the same tool * Your team is comfortable with boolean search operators * You're okay with 80% data accuracy and can handle higher bounce rates * You want a large database for broad market research When to choose ProLeads. ProLeads is the better choice if: * Data accuracy is your top priority - you can't afford high bounce rates * You want the simplicity of natural language search over boolean queries * You need real-time verified data, not cached databases * You want AI-generated personalized outreach (cold email, WhatsApp) * You prefer month-to-month billing flexibility * You need LinkedIn + Google Maps data in one tool * You're a smaller team that values simplicity over feature breadth Can you use both? Absolutely. Many teams use Apollo for email sequencing and workflow automation while using ProLeads for lead discovery and data enrichment. You can export leads from ProLeads as CSV and import them directly into Apollo's sequences. This gives you the best of both worlds: ProLeads' 97% data accuracy with Apollo's outreach automation. The bottom line. Apollo is a mature, feature-rich platform that excels as an all-in-one sales tool. ProLeads is a focused, AI-first tool that excels at finding accurate, verified leads fast. If data quality and simplicity matter most, go with ProLeads. If you want a single platform for the entire outbound workflow, Apollo has the edge - but expect to deal with more data inaccuracy and a steeper learning curve. Try ProLeads free - see the data quality difference. No credit card required. Run your first search in 30 seconds.
Apollo.io acquires Pocus to advance its vision for an ai-native GTM operating system. Apollo.io, a leading AI-native go-to-market platform, announced its acquisition of Pocus, an enterprise-grade revenue intelligence platform that helps teams turn buying signals into prioritized action. Financial terms of the deal were not disclosed. The acquisition marks the latest milestone in Apollo's evolution into an AI-native GTM operating system. With 400% growth in enterprise accounts over the past 12 months and the recent launch of its AI Assistant, these moves signal Apollo's vision for the future of go-to-market: a unified, AI-powered system capable of detecting buying signals, prioritizing accounts, and guiding execution all within a single platform. Apollo has built one of the most comprehensive GTM data and execution platforms on the market, powered by a living data network of 230M+ contacts and AI-driven prospecting, sequencing and engagement workflows. Apollo's platform also includes inbound webforms and routing, an embedded domestic and international dialer, conversational intelligence, and deal management. Pocus enhances that foundation with an intelligence layer that surfaces CRM signals, behavioral data and other high-impact opportunities to help revenue teams identify where to focus. Pocus' customers include Asana, Canva, and Monday.com, to optimize the pre and post sales workflows. "The acquisition of Pocus accelerates Apollo's vision to build the leading AI-native operating system for go-to-market teams from SMB to enterprise," said Matt Curl, CEO of Apollo.io. "Pocus is a natural complement to Apollo's platform, bringing powerful AI-driven signal intelligence, recommendations, and intelligent workflows that enable teams to execute with greater precision and speed. By combining Pocus' talent and technology with Apollo's scale, we strengthen our position today, and unlock new opportunities as we continue to expand upmarket." Only the most advanced customer facing teams have been able to operationalize intent signals and behavioral data, and AI has made this more accessible than ever before. Business leaders are looking for AI applications to enable their teams to do more with fewer tools. Pocus' integration with Apollo eliminates the need for a conventional legacy GTM tech stack in favor of an intelligent, unified operating system for GTM workflows. "We started Pocus to solve a simple but critical problem: revenue teams were drowning in data but starving for direction," said Alexa Grabell, CEO of Pocus. "Apollo has built the execution layer modern GTM teams trust. By joining Apollo, we can scale our mission in delivering signal-powered clarity and helping teams focus on the opportunities that matter most." Apollo has driven tremendous growth in customer engagement with its AI-native platform. Since launching its AI Assistant in beta in October, the company has seen: * Credit consumption has doubled in less than 6 months * AI adoption by customers has grown from 35% to 75% * Since its GA launch of AI Assistant, total weekly active users are up 94%
Apollo.io, an AI-native go-to-market platform, has acquired Pocus, an enterprise-grade revenue intelligence platform, though financial terms were not disclosed. Pocus helps teams convert buying signals into prioritised action and counts Asana, Canva and Monday.com among its customers. The acquisition strengthens Apollo's position as it expands upmarket, with enterprise accounts growing over 400% in the past 12 months. Apollo's platform includes a database of 230 million contacts, alongside prospecting, engagement workflows and deal management capabilities. Pocus adds an intelligence layer that surfaces CRM signals and behavioural data. Since launching its AI Assistant in October, Apollo has doubled credit consumption and increased AI adoption from 35% to 75% amongst customers. The company now serves over 600,000 companies globally, with more than 100,000 paying customers.
BulkDataProvider launches ai-powered B2B Sales Intelligence platform as an alternative to global data providers. March 14, 2026 Kolkata, (West Bengal) [India]: Review India Software and Advertising Pvt Ltd, the company behind BulkDataProvider.com, has announced the launch of its AI-powered B2B sales intelligence platform designed to help businesses access verified business data, automate outreach campaigns, and identify high-value prospects. The platform introduces a suite of AI-powered tools including Data2Sales AI, LeadGenius AI, EmailFlow AI, along with a global contributor initiative called "Earn with AI Data." BulkDataProvider positions itself as a cost-effective alternative to leading global B2B data platforms such as Apollo.io, ZoomInfo, Lusha, and Cognism by combining verified datasets, AI-powered lead intelligence, and marketing automation in a single ecosystem. AI-Driven Sales Intelligence for Modern Businesses Sales intelligence platforms have become essential tools for companies looking to discover prospects and build targeted outreach campaigns. However, many startups and mid-size businesses face challenges with high subscription costs and limited data flexibility when using global B2B data providers. BulkDataProvider aims to address this gap by offering affordable access to verified B2B datasets combined with AI-driven automation tools that help businesses launch campaigns faster and reduce lead acquisition costs. The platform enables organizations to: * Discover targeted B2B leads across multiple industries * Filter prospects using advanced firmographic targeting * Preview datasets before purchasing * Launch automated marketing campaigns quickly These capabilities allow businesses to build highly targeted prospect lists and improve outreach efficiency. AI Modules Powering the Platform BulkDataProvider integrates several AI-driven modules designed to simplify lead generation and marketing automation. Data2Sales AI enables businesses to access industry-specific datasets and launch automated marketing campaigns across multiple channels including email, WhatsApp, Facebook, Instagram, and Telegram. LeadGenius AI helps sales teams discover verified contacts, remove duplicate records, validate email addresses, and apply AI-based lead scoring to prioritize prospects most likely to convert. EmailFlow AI enables companies to run personalized email campaigns at scale using AI-generated messaging and predictive analytics. The platform also supports Bring-Your-Own SMTP infrastructure, allowing businesses to integrate services such as Amazon SES, Mailgun, SendGrid, Gmail, and Outlook for improved deliverability and sender reputation management. Earn with AI Data: Contributor Marketplace BulkDataProvider has also introduced "Earn with AI Data," a contributor marketplace designed to address the rapidly growing demand for AI training datasets. Through this program, individuals can earn rewards by submitting datasets such as: * Chat conversations and Q&A dialogues * Voice recordings and speech samples * Audio transcription datasets * Multilingual and regional language datasets All submissions undergo AI-based quality verification before being approved for AI training use. Approved contributors receive weekly payouts through UPI, bank transfers, or cryptocurrency, making the platform accessible to contributors worldwide. The initiative provides a flexible income opportunity for students, freelancers, homemakers, and working professionals, allowing them to contribute datasets with minimal time commitment. Founder Statement "Our mission is to make verified B2B data and AI-driven sales automation accessible to businesses of all sizes," said Raja Patel, Founder of BulkDataProvider. "We are building a scalable ecosystem where companies can discover high-quality leads while individuals contribute datasets that help train smarter AI systems." About BulkDataProvider BulkDataProvider is a global B2B data intelligence and AI automation platform operated by Review India Software and Advertising Pvt Ltd, headquartered in Kolkata, India. The platform provides verified business datasets, AI-powered sales intelligence tools, marketing automation solutions, and a contributor marketplace for AI training datasets, helping businesses discover prospects, automate outreach, and accelerate sales growth.