S

Smart, Savvy + Associates

Paid Media Manager

Full-Time
$100k - $150k+ Performance-based bonus
Senior
Remote in Canada
Remote
Growth & MarketingPerformance & Paid Marketing

About the job

Requirements
  • At least 5 years of hands-on performance marketing experience managing campaigns directly within Meta Ads Manager and Google Ads.
  • Deep technical knowledge of campaign optimization, audience strategy, bidding, attribution, and conversion tracking.
  • Experience with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related measurement tools.
  • Proven experience managing significant paid media budgets directly, not simply overseeing agency partners.
  • Strong analytical skills and confidence interpreting campaign data to drive performance.
  • Excellent communication skills and the ability to discuss campaign performance with clients.
Responsibilities
  • Build, launch, manage, and optimize paid media campaigns across Meta Ads Manager and Google Ads.
  • Monitor campaign performance daily, making adjustments to budgets, bidding strategies, audiences, and creative to improve results.
  • Analyze campaign performance and identify opportunities to improve CPA, ROAS, conversion rates, and traffic quality.
  • Manage meaningful monthly advertising budgets directly within the platforms.
  • Diagnose and resolve attribution and conversion tracking issues.
  • Work with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related tracking technologies.
  • Ensure accurate reporting and campaign measurement across platforms.
  • Plan and execute creative testing strategies, particularly within Meta.
  • Continuously test audiences, messaging, placements, and bidding strategies.
  • Stay current on platform updates, privacy changes, and evolving best practices.
  • Contribute ideas that improve campaign performance across client accounts.
  • Collaborate with strategists and account teams to deliver exceptional client results.
  • Participate in client conversations and confidently explain campaign performance and recommendations.
  • Share knowledge and contribute to a collaborative, high-performing team environment.
Desired Qualifications
  • Agency experience managing multiple client accounts.
  • Experience working with enterprise or global brands.
  • Entrepreneurial experience or previous consulting work.

About the company

S

Smart, Savvy + Associates

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