Director of Sales & Marketing

About Maximizer

Maximizer has been building CRM software in Vancouver since 1987. That’s longer than most software companies have existed, and it means we’ve seen how sales and client relationships change, and what stays the same.

Our software helps financial advisors and sales teams keep track of the relationships their business depends on. It’s built in Canada, with Canadian data hosting for customers who want their client data to stay here, and in G2’s Spring 2026 reports, based on real user reviews, Maximizer was named a Leader and High Performer in CRM.

We’re about 50 people, and we like it that way. In a team this size, you know your colleagues, your work is visible, and there’s room to step into new challenges and shape projects that matter. We work in a hybrid model, and we make the most of the time we spend together, from team events to the small moments that make work more fun.

Where we’re headed: we’re investing in how our teams connect with each other, and in becoming the go-to resource for our clients. If you want to help build both, we’d like to meet you.

About the team

• What we do: Sales, Customer Success, and Marketing work together to win new customers, keep them for the long term, and grow those relationships over time. We want to be the team our clients turn to first, and the one people across Maximizer want to work with.
• Who's on it: A mix of long-tenured people who know our customers inside out and newer team members bringing fresh ideas, with experience ranging from early-career to senior.
• Who we work with: Product, Finance, and the President and executive team.
• Current focus: Bringing Sales, Customer Success, and Marketing together under one revenue strategy, with a forecast we can plan around and the people, processes, and systems to grow our customer base worldwide. Some roles and ways of working are new and still taking shape, so this is a team that’s building as it goes, and not every result will show up in the first quarter.
• How we work together: We’re shaping these habits now, and you’ll have a real say in them. We use tools like Lattice and Assembly to track our goals, and reward our teams.

About the role

• Why this role exists: We’re bringing leadership of Sales, Customer Success, and Marketing together into one role, so our revenue teams have a single leader and a shared plan. It’s an opportunity to step in, set the direction, and raise the bar for what we believe is possible, while making our growth predictable and sustainable.
• What success looks like: By 30 days, you know each revenue team, its leaders, and its numbers, and you’ve reviewed the current pipeline and forecast. By 60 days, shared goals and KPIs are in place across all three teams, and you’re reporting a regular forecast to the leadership team. By 90 days, you have a go-to-market plan agreed with Product and Finance, a forecast accurate enough for the business to plan around, and team leaders who are setting stretch goals of their own.

What you'll do

• Own revenue performance across Sales, Customer Success, and Marketing, with shared goals and KPIs for pipeline, conversion, retention, and expansion.
• Drive best-in-class planning and execution of the most important growth priorities of the company including enterprise sales, leading a direct B2B sales team, motivating and leading our talented revenue team, and more.
• Lead and coach the Sales, Customer Success, and Marketing leaders as one team, helping each of them set bigger goals for themselves and their people, and reach them.
• Become an instrumental part of defining go-to-market strategies, including segmentation, pricing, packaging, and channels, in partnership with Product and Finance.
• Build an accurate forecasting and pipeline process, backed by the right tools (CRM, marketing automation, forecasting models), and report results regularly to the President and executive team.
• Connect demand generation, onboarding, adoption, renewals, and expansion so Marketing delivers qualified pipeline and customers stay and grow with us.

What you bring (must-haves)

• 10+ years of revenue leadership experience, including 5+ years leading Sales, Customer Success, or Marketing at the Director level or above, ideally in B2B SaaS.
• A track record of building revenue teams across the full customer lifecycle that people want to join and stay on, and of hitting growth targets even when the path there was hard.
• Strong analytical skills, with hands-on experience building forecasts, dashboards, and KPIs, and the communication skills to present strategy and results to the executive team and board.

Nice to have

• Experience scaling revenue teams at a growth-stage B2B SaaS or CRM company, including hands-on use of CRM and marketing automation platforms (Maximizer CRM is a plus).
• An MBA or equivalent business qualification.

Compensation

• Salary range: $160,000 – $230,000 OTE

Benefits

• Extended health and dental plan
• RRSP matching program
• Generous paid vacation and sick days, plus an office closure for the winter holidays
• Hybrid work from our Vancouver, BC office
• Affiliate discount programs
• Peer-to-peer recognition and rewards
• Team building events, happy hours, and off-sites

How we hire, including how we use AI

Every application at Maximizer is read by a real person. Our recruiters and hiring managers review resumes and conduct every interview. We do not use AI to screen out, rank, or reject candidates, and no hiring decision is made by software.

We use scheduling tools to book interviews, help create job postings and an applicant tracking system to store applications.

Equal Opportunity Statement

We want Maximizer to be a place where people from all backgrounds can do their best work, and we hire based on skills, experience, and potential. We welcome applicants of every race, ethnicity, gender identity and expression, sexual orientation, age, disability, religion, family status, and background.

We know that building an inclusive workplace is ongoing work, and we’re still learning and improving. If something in our hiring process isn’t working for you, we want to hear about it.

If you need an accommodation at any stage, let us know. When we schedule your interview, we’ll ask if there’s anything we can do to support you, and you can also reach us any time.

Salary Range 160000 - 230000 CAD