Full-Time
Posted on 9/12/2025
Incubates and scales inclusive beauty brands
$120k - $145k/yr
New York, NY, USA
Hybrid
Hybrid role; three on-site days per week in the Manhattan office.
Maesa is a beauty incubator that identifies and grows brands aimed at making prestige beauty accessible to a broader audience. It works by incubating and scaling brands, offering mentorship, grants, and hands-on support from industry practitioners to underserved entrepreneurs. The process combines opportunity spotting with practical development, helping founders navigate product development, branding, and go-to-market strategies so their brands can reach mass and prestige segments. What sets Maesa apart is its emphasis on inclusivity, agility, and real-world guidance; it not only funds ideas but provides practical, ongoing mentorship and resources to turn them into viable brands across both mass and prestige markets. The company’s goal is to transform the mass market by building meaningful beauty brands that democratize access to higher-end products.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Levallois-Perret, France
Founded
1997
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Health Insurance
Wellness Program
Life Insurance
Disability Insurance
Unlimited Paid Time Off
Hybrid Work Options
401(k) Retirement Plan
New fragrance brand Scents Unearth'd launches at Target. If you've been looking for an affordable fragrance that feels anything but generic, your next Target run is about to get a lot more interesting. Beauty incubator Maesa has officially launched Scents Unearth'd, a brand that trades predictable fragrance blends for more nuanced olfactory storytelling. Forget the overly familiar scents lining department store counters. This collection centres on distinctive fragrance narratives that celebrate global cultures and heritage-rich ingredients. Whether you're dreaming of the mountains of Colombia or the bustling markets of India, each bottle is designed to act as a passport for the senses. While masstige perfumes can sometimes feel a little samey, Scents Unearth'd leans into intentionality. The brand was built to bridge the gap between elevated perfumery and the accessibility of your local shopping aisle. "Scents Unearth'd represents a new way of thinking about fragrance at mass - one that honors culture, curiosity, and thoughtful expression," says Nadia Khan, Senior Vice President of Brand Marketing at Maesa. "From the beginning, our goal was to build a brand that feels intentional and differentiated, while remaining accessible." For the creators of Scents Unearth'd, this move isn't about launching just another product - it's about visibility, representation, and connection to one's roots. "This brand was born from a deep desire to see my own cultures represented in the fragrance category," explains Shana Finkelstein Turano, Vice President of Brand Incubation & Product Innovation at Maesa. "We wanted to fill an unmet consumer need and want for more connection to heritage through scent. Each fragrance is an homage and olfactive expression of the communities, people, and ingredients that make a culture come to life." The debut collection features five Eau de Parfums ($34.99), each paired with a matching Body Mist ($16.99). There's also a Scent Discovery Set priced at $24.99 for those who prefer to explore before committing. Inspired by Papantla, Mexico, Vanilla Crown honours the history of the vanilla orchid in its native homeland, layering vanilla orchid and vanilla absolute with the gentle warmth of cardamom oil. Floradise draws from Colombia's lush flora. It pairs passionfruit and rose nectar with a subtle nod to one of the region's most iconic exports via coffee extract. Deeper and more atmospheric, Oro Tonka channels the woody richness of the Amazon rainforest through tonka bean absolute, golden amber, and cocoa woods. Elsewhere, Royal Milk draws from ancient Egyptian beauty rituals, unfolding as a creamy blend of almond milk, blue chamomile oil, and vanilla honey. Jasmine Candy, a playful interpretation of India's Jasmine City, combines jasmine absolute and sandalwood crème, and is finished with a hit of candied bergamot. The launch builds on Maesa's momentum in bringing niche-inspired concepts to a broader audience through exclusive retail partnerships. It also marks the incubator's third brand debut this month, following bodycare brand Ontu and skincare brand Party For You. Scents Unearth'd is available now exclusively at Target stores nationwide and online at target.com. The brand is not yet available in the UK.
Selected from hundreds of applicants, three founders redefining beauty and wellnessearn $35K funding and hands-on mentorshipNEW YORK, Oct. 2, 2025 /PRNewswire/ -- Maesa, the Next-Gen Beauty Company, is thrilled to announce the winners of its annual Maesa Magic Incubator program. Now in its third year, the initiative is dedicated to closing the entrepreneurial access gap by championing early-stage beauty and wellness founders from underrepresented communities, including women, BIPOC, LGBTQIA+, differently abled entrepreneurs, low-income individuals, and seniors over 65.2026 MMI WinnersFrom a highly competitive pool of applicants, three inspirational entrepreneurs were selected. Each impressed the Maesa Leadership Team with bold ideas that address critical gaps in the market while resonating with today's consumers who are seeking both inclusivity and innovative solutions."We started the Maesa Magic Incubator to bridge the access gap for beauty and wellness entrepreneurs from underrepresented communities. I feel great pride that, for three years now, we have identified and helped winners who are redefining established categories and opening entirely new ones," said Piyush Jain, CEO of Maesa. "We know the impact of this program is real, and that access to the right resources and mentorship can fuel the next chapter of these beautiful brands
Maesa launches Year 3 of the Maesa Magic Incubator program, empowering emerging beauty & wellness entrepreneurs.
The Science-Backed Collection Powered by Microbiome-Friendly Scents Launches Nationwide with Brand Ambassadors Serena Kerrigan and Dr. FranNEW YORK, April 7, 2025 /PRNewswire/ -- Niches Nooks, a fresh and witty approach to intimate care, launches today with a range of pH-balanced essentials in innovative product formats with microbiome-friendly scents. Designed to refresh, cleanse, and care for your most overlooked nooks, the brand is putting intimate care into the spotlight with a witty tone of voice and comedy spin to the topic that historically has been considered a taboo. Incubated by Maesa, the leading disruptor in beauty and wellness, the brand is the company's first foray into the intimate care category
Innovative program provides founders from underserved communities with mentorship, funding, and industry expertise to scale their brandsNEW YORK, March 6, 2025 /PRNewswire/ -- Maesa, the leading disruptor in beauty and personal care with the growing portfolio of innovative and accessible brands, proudly announces the graduation of the second cohort of the #MaesaMagicIncubator. Originally launched in 2023, this program has been dedicated to fostering and uplifting emerging beauty and wellness entrepreneurs from underserved communities, including those identifying as women and/or BIPOC, LGBTQIA+, differently abled, low-income and seniors above 65.Photo: MaesaOver the course of 12 weeks, three winners participated in a dynamic and hands-on program that provided personalized mentorship, specialized business training, and a $35,000 no-strings-attached grant each to fuel their growth. Designed to offer tangible business results, the incubator blends foundational business principles with targeted tracks, such as Finance and Marketing, equipping each entrepreneur with the skills and strategic guidance needed to scale their brands. Graduates also gained access to exclusive industry experiences, including a spot in the prestigious 'Future of Commerce and Work' program at the Harvard Faculty Club and, new this year, a fully paid trip to Cosmoprof North America Miami that provided invaluable industry exposure through a dedicated panel conversation and networking opportunities.The program culminated in a pitch deck presentation to an esteemed advisory board featuring top investors and beauty industry leaders, including Maesa CEO Piyush Jain, Maesa CMO, Oshiya Savur, Managing Director at Bain Capital, Liraz Evenor, and Nyakio Greico, Founder of Nyakio Beauty, Thirteen Lune, and Relevant."The Maesa Magic Incubator is more than just a program – it's a movement," said Piyush Jain, CEO of Maesa. "In just two years, we've witnessed firsthand how access to funding, mentorship, and industry connections can fast-track the success of emerging beauty founders. This program isn't just about providing funding to brands, it's about equipping entrepreneurs from under-represented communities with resources and expertise to build scalable, lasting businesses