Media Planning Senior Analyst

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. 

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

Actively participate in the daily execution of planning, activation, post-analysis, and conciliation tasks of advertising campaigns in different media for high-profile clients of the Agency.

Support the Agency's operation in an efficient, timely, organized, and error-free manner, thanks to the experience that also allows him to propose optimizations to the process of which he is a part and collaborate with the training of new team members.

Responsibilities

• Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.
• Working closely with clients to understand their needs, desires, and objectives and then determine which media channels best fit specific campaigns.
• Assessing the impact and suitability of different media types used to target specific markets based on their client's needs and goals.
• Developing various options for media plans based on the client's objectives.
• Analyzing the client's post-campaign results and recommending refinements.
• Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
• Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, Internet, outdoor posters and digital billboards.
• Creating or recommending specific media strategies to attract and retain customers, increase the client's brand recognition, maintain, and increase customer satisfaction and loyalty.

Qualifications

• C1 English Language Level
• Bachelor's Degree in Media/advertising, Finance Economic or Business related.
• +3 years of experience in Paid Media (Must).
• Good understanding of planning campaigns across the various mechanisms, channels and buying models. 
• Strong written and verbal communication skills.
• Articulation and negotiation skills.
• Process orientation and the ability to define and set up processes.

Tools:

• Microsoft Excel: Intermediate (Must)
• Google Campaign Manager: Basic
• Data Studio: Basic
• Media Tools: Basic
• PowerPoint: Basic
• Tardiis: Basic