Brand & Content Lead

About Pentice

Pentice is the operating system behind Cloud9 Windy City: 63 units across 13 Class-A residential buildings in Chicago, turning long-term luxury apartments into hotel-grade short stays and unlocking top-line revenue for the buildings' owners. We are building toward the autonomous operating system for luxury high-rises, and expanding city by city across the U.S.

How we work

A small, AI-native team that builds 4:1 leverage. You work alongside Claude every day; AI is a co-pilot, not a buzzword. The team is distributed — some in Chicago, most in Latin America. We move fast, decide fast, and cut politics. We don't hire to fill seats. We hire to pull levers that move numbers. Outcomes beat effort beats intentions.

How we pay

Every role we post carries its compensation in figures, in the currency you would be paid in. Base is one part. The rest is a quarterly bonus tied to the one number your seat owns. If you move the number you are paid for it, and if the number does not move the bonus does not pay. You get both halves before you apply.

We run on C.L.O.U.D.9, our culture operating system

• C · Customer Obsession. If they're not raving, we missed it.

• L · Leadership Through Ownership. No passengers, only drivers.

• O · Operational Excellence. How we do one thing is how we do everything.

• U · Urgency With Intelligence. Act now, iterate later.

• D · Do the Right Thing. Character over convenience.

• 9 · The 9x Mindset. 10% better is safe; 9x better is unforgettable.

Three of those decide who lasts here, so read them as warnings rather than slogans.

Leadership Through Ownership. You will be handed a number and very little scaffolding. Nobody will sequence your week for you. If you need a manager to tell you what matters this Tuesday, you will be unhappy here inside a month.

Urgency With Intelligence. We ship, measure, then fix. A good decision today beats a perfect one in three weeks. If you need complete information before you move, this pace will feel reckless to you.

Do the Right Thing. You will get chances to report a number that flatters you. We check. Someone who softens a bad result once does not get a second chance to.

What this is

Cloud9 generates raw material every day: the founder's takes, calls, talks, the company's stories. Almost none of it gets turned into content. We need someone to own that.

You'll own two brands on one engine: the Cloud9 company brand and Marcus's personal CEO brand. You turn long-form into short-form at volume. One talk becomes thirty posts. One call becomes a week of content. Across LinkedIn, X, YouTube, and short-form video.

This is a production role, not a strategy role. You make things and ship them. Daily.

You work with AI as your multiplier. AI slices, drafts, and repurposes. You own the voice, the taste, and what goes live.

What you'll own

The waterfall. Long-form in, many short-form out. Every source mined for everything it's worth.

Volume. On-brand assets published every week, on both brands. Your number is the cadence.

Founder voice. Marcus's personal brand. You write so it reads like him, not like a press release.

Company brand. The Cloud9 identity, voice, and look. Consistent everywhere.

The production system. Capture to publish. Documented. Repeatable. Runs without anyone babysitting it.

Taste. What ships and what gets killed. Volume without a bar is noise.

What success looks like

Day 30. Brand and voice audit done. Production system stood up. First waterfalls shipped from existing raw material. Baseline audience and cadence numbers set.

Day 90. Consistent weekly cadence on both brands. Organic brand searches and direct-site traffic trending up. A documented pipeline anyone could run.

Month 12. [Owned audience = a real channel. Brand-search up X%. Cadence at Y assets/week.] The brand is a talent and demand magnet. The engine runs without the founder producing it.

What you'll need

• A portfolio of short-form video and content you personally made. Bring it. The portfolio matters more than the resume.

• A content waterfall you've built and run: one long-form turned into many short-form across platforms.

• Proof of volume. You've published at real cadence with a system, not in bursts.

• The ability to write in someone else's voice. Founder voice, not corporate comms.

• Heavy AI tool use. Claude or equivalent in your daily flow to produce at volume.

• A point of view on brand. Taste you can defend.

• Fluent English, written and spoken.

Who this is not for

• Strategists who don't produce. We hire makers.

• One-off posters with no system.

• Corporate-comms or press-release writers.

• People who need a full brief before they can move.

• People who think AI is beneath them, or who hide that they use it.

• People who confuse reach with brand.

What's real about Cloud9 right now

• The brand function is unbuilt. You're not inheriting a machine, you're building one.

• The founder is the primary subject. You'll work closely with Marcus and have to nail his voice fast.

• This role likely starts as a paid contract / fractional engagement before it goes full-time. We test the work first.

• You work alongside Claude. AI is the production multiplier, not a buzzword.

• Distributed team. Some in Chicago. Some in Latam.

• Decisions move at speed. Mediocre content gets cut faster.

Why Pentice

If you want to own a number, move fast, and build with AI instead of around it, this is the place. Small team, real leverage, high standards, and the people who build the systems get to run them as we scale city by city. If you want a comfortable seat where effort counts more than outcomes, we are not it.

Equal opportunity

Pentice and its operating entities do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.